39: Callux: From A Council Estate To Building A £20M Brand

Callux is one of his generation’s greatest YouTubers. Growing up on a council estate, he has transformed his life through content — and perfectionism. Here’s how he’s done it, and his incredible plans for the future 🚀0:00 - 0:48 Coming up0:48 - 2:15 UNBOXED 2.0 & MPB2:15 - 7:22 Callux’s beginnings7:22 - 9:03 Expanding his network and AfterParty9:03 - 11:55 Launching notwoways and first pitches11:55 - 14:10 ADHD and business ideation14:10 - 18:39  Manifesting the nowtoways vision18:39 - 20:48  The reality of product delivery20:48 - 27:05 Scaling and creating the business27:05 - 31:42 The financials of notwoways31:42 - 33:49 Pitching to friends33:49 - 35:31 The pressure of investment35:31 - 45:05 Box reveal and the design45:05 - 48:44 The struggle of high achieving48:44 - 50:29 Looking after himself50:29 - 54:39 ADHD and personality54:39 - 56:30 The new era of the internet56:28 - 1:01:09 The problems it poses and the algorithm1:01:09 - 1:04:02 Spectacle vs personality1:04:02 - 1:05:41 Coming up with ideas and consistency1:05:41 - 1:13:18 UNBOXING 2.0 1:13:18 - 1:15:42 Being kind to yourself1:13:18 - 1:16:29 Key takeaways