#39 Luciana Lancerotti | Uma nova visão de ROI

from CMO Playbook · host Rapha Avellar

No episódio de hoje eu recebi a Luciana Lancerotti, CMO da Microsoft no Brasil. Formada em desenho industrial e também em Marketing, possui uma bagagem super diferenciada, passando por diversas empresas e por áreas variadas, desde produtos até eventos. Dentre outras coisas, conversamos sobre uma nova forma de lidar com o ROI, assim como a essência das pessoas, conexão e diversidades, estilos de liderança e visões do papel do líder. Nosso papo foi super interessante por abranger tanto esse aspecto mais humano dentro do marketing, como essa relação com a alta performance, que eu acredito, de verdade, que faz toda a diferença.  Vem conferir!

Episode metadata supplied by the publisher feed · Published May 25, 2020

Embed this episode

Attribution link and audio player

NOW PLAYING

#39 Luciana Lancerotti | Uma nova visão de ROI

0:00 43:43

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

No similar episodes found.

Similar Podcasts

Big Podcast Playbook - Grow Your Podcast. Build Your Audience. David Hooper Big Podcast Playbook is the marketing podcast for podcasters! How to grow your podcast audience, better connect with listeners, and spread your message through podcasting with podcast marketing tips from media marketing expert David Hooper, author of Big Podcast – Grow Your Podcast Audience, Build Listener Loyalty, and Get Everybody Talking About Your Show. The Pro-Pilot Playbook Podcast Pro-Pilot Playbook Become a pilot FASTER & CHEAPER. Whether you're just starting out or getting ready to apply to the airlines you'll find value in this podcast. In this podcast, your hosts Mike & Sean talk about every step of your journey from first drive to the airport to inquire about flight lessons to submitting your resume at the airlines, covering every hurdle and pitfall one would encounter along the way. And, every tip, trick, hack, and shortcut you need to save TIME & MONEY along your journey. If you want to become a pilot fast, cheap, and correctly, you're in the right spot.

Frequently Asked Questions

How long is this episode of CMO Playbook?

This episode is 43 minutes long.

When was this CMO Playbook episode published?

This episode was published on May 25, 2020.

Can I download this CMO Playbook episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.

URL copied to clipboard!