40: Josh & Archie: The Big Business of Pranks

Josh and Archie have created some of the most culturally significant YouTube content of the past decade. Always hilarious and often political, the cornerstone of their success flows from one principle: taking big — but calculated — risks. Here’s how they’ve built out an audience that includes politicians, millions of fans, and Stormzy.0:00 - 1:07 IntroMPB 1:07 - 1:481:48 - 5:22 Starting out and joining forces5:22 - 7:53 Initial success7:53 - 11:21 Dabbling in TV11:21 - 14:38 Blowing up on YouTube14:38 - 17:14 Appetite for risk17:14 - 20:34 Just Stop Oil20:34 - 23:22 Their partnership and biggest risks23:22 - 26:54 Mainstream attention26:54 - 37:02 UNBOXING 37:02 - 38:55 Inspiration for taking risk39:00 - 40:23 Thank you!This episode is sponsored by MPB, the largest global platform to buy, sell and trade used photo and video kit. MPB have offered viewers of UNBOXED 10% off their first order for a limited time only. Visit: bit.ly/3YlBBI9 to level up your content creation game now!A Listen production, with Arcade Media.ALL MY LINKS: https://linktr.ee/jordanschwarz