#43 Alberto De Conti, Head of Marketing and Fashion Division at Rudolf Group (Chemical Company for the Textile Industry)

Did you know that chemistry plays a major role in the sustainable transition? Today, Smart Creation invites Alberto De Conti, the Head of marketing and fashion division at Rudolf Group. As the leading conscious chemical partner for the global textile, Rudolf Group aims to provide innovative products in a responsible way. Alberto identifies the challenges and also the solutions regarding the current state of the textile industry. If the lack of materials is for sure something we need to pay attention to, saving resources by optimizing processes and finding alternatives to current practices are the leads to follow. Adding to that, the recycling issue of any material. Some need to get rid of initial chemicals, others are simply not the easiest to recycle, but that’s what Rudolf is here for: think about process and develop new practices compatible with the current stakes. In this episode, Alberto also gives us a highlight on chemical denim process alternatives, and his thoughts about democratized fashion. CONTENT TO FIND YOUR WAY IN THE EPISODE 0:58 : Alberto presents herself2:48 : What’s Rudolf’s business and Alberto’s role in it?6:25 : What kind of chemistries do they provide?9:00 : What’s his definition of responsible fashion?10:58 : His good practices to make sustainability attractive 14:28 : What is the role of chemistry in the sustainable revolution?17:15 : The biggest challenges to reach a very low impact20:31 : What kind of finishing is done on denim?23:20: How can the fashion industry accelerate its revolution?26:00 : Where are the limits of greenwashing?28:25 : What does he want to close the door to in our industry?28:40 : What does he look at to get inspired?29:28 : What is the last piece of clothes he bought? 29:45 : Who would he like to listen to in this podcast? KEY LEARNINGS  «Everything is chemistry, so the question should be: what kind of chemistry should we adopt ?» «Chemistry can be eco-friendly and it must be.» «One of the most advanced and progressive frontiers of textile chemistry is the transformation of biomass into substances that can be further used.» «I believe in the enthusiasm, drive, and creativity of youth.»   ABOUT Rudolf Group Rudolf Group : https://www.rudolf.de  TO SUPPORT SMART CREATION THE PODCAST Don’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast. Hosted on Acast. See acast.com/privacy for more information.