#44: A Behind-the-Scenes Look at Jenn's 2023 Evergreen Launch with Jenn Zellers

Tired of the social media hamster wheel? In this episode, Dr. Sapphire sits down with Jenn, a sustainable marketing strategist and the force behind the Visibility Ecosystem. Jenn pulls back the curtain on a 20-day launch campaign that had record-breaking open rates but nearly zero sales—and the one critical shift in email strategy that changed everything for her 2025 launches.From the proactive power of podcast tours to the high-intensity influx of virtual summits, you’ll learn how to build a visibility ecosystem that grows your brand while you sleep.Inside the EpisodeSustainable Marketing Defined: Why keeping up with algorithms is unsustainable and how to turn speaking engagements into marketing assets.Podcasts vs. Summits: Jenn breaks down why she starts clients with a proactive podcast tour for evergreen growth before moving into the "one fell swoop" influx of a summit.The Launch Post-Mortem: A behind-the-scenes look at Jenn's 2023 "Evergreen Summit" launch—why 40% open rates didn't equal dollar signs.The "How-To" Pitfall: Why giving away your "special sauce" in free emails convinces your audience they don't need to buy your course.Mindset vs. Instruction: How to pivot your email copy from "how to do it" to "why it matters," creating a belief shift that drives sales.Guest ResourcesFreebie: Interview Questions Generator — Come prepared for any podcast guest spot.Connect with Jenn: Follow her on Threads (@VisibilityEcosystem) for sustainable growth tips.Website: Visibility Ecosystem — Learn how to land 20-30 podcast guest opportunities.Episode Timeline[02:00] Using collaborations to grow your list without social media.[03:00] Choosing between podcast tours and virtual summits.[07:05] Pre-launch essentials and the reality of "cold" launches.[10:01] Email frequency: When does "too many" actually work?.[10:51] Tracking metrics: Why open rates can be "unreliable" benchmarks.[18:56] The Danger Zone: Oversharing intellectual property in your marketing.[26:57] Short vs. Long launches: Finding the "runway" that fits your lifestyle.[28:50] Seasonal vs. Evergreen: Building a 365-day lead generation machine.Freebie: Send These Emails to Build TrustSend these Emails is a pack of 12 emails you can send to your email list to start building trust today and ahead of any launch.👉 Download the 12 emails here.