451 Why Do Clients Hire Us?

Lisa answers my question of "why do clients hire us" by starting with the premise that clients choose us because of the way they feel. It's the people skills and the soft skills that allow our clients to like us and trust us. Talking points to remember from my conversation with Lisa: First, let's start to understand why clients hire us.We as IT business owners and professionals must learn to care about their "brand image"Learn to engage your clients with empathy, not just sympathy.Use Emotional Intelligence to impact client relationship, which then will impact your sales growthLisa's Brand method is a mindset that we should embrace. Yes, it's an acronym. (Behavior, Respect, Appearance, Networking, Dynamic Dialogue)=== Website: https://shorrsuccess.com/Email Lisa: [email protected]=== Thank you to our monthly podcast partners!Tom, Two River Computer - https://www.tworivercomputer.com/Kyle, Pro Tech Guy - https://www.protechguy.com/Clark, Your Computer PartnersSyncro - https://syncromsp.com/- Sign up here: http://refer.syncromsp.com/l/ITMARV/ === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.