Uncle Marv's IT Business Podcast (Real Talk for IT Pros & MSPs)

Most of us put huge effort into our tech stack and very little into how our team actually shows up in front of clients. In this conversation with MSP owner, branding coach, and author Lisa Shorr, we talk about why a “solid stack” is not enough if your clients experience you as slow, unresponsive, or robotic. We dig into real stories from the field, including a law firm that fired their IT provider for being “not responsive,” and how simple shifts in communication, presence, and expectations can completely change that story. We also tackle the AI rush head‑on: how to decide whether a new automation actually strengthens or weakens client relationships, where QBRs and client touchpoints fit into a more automated world, and why empathy, adaptability, and critical thinking are still your unfair advantage. If you’ve ever felt the tension between “being efficient” and “being human,” this one will hit home. Chapters 00:32 Introduction to Money, Marketing, and Growth 02:56 The Importance of Human Connection 03:23 Navigating AI and Automation 05:51 Workshops and Trends in MSPs 08:37 Balancing AI and Client Interaction 11:09 Building a Framework for AI Implementation 18:09 The Role of Empathy in Client Relationships 20:55 Success Stories and Client Experiences 23:55 Internal Branding and Image 30:30 Consistency in Branding 35:14 Challenges Faced by MSPs Today 41:42 Unleashing Your Brand with Shore Success === Guest: Lisa Shorr Company: Shorr Success – https://shorrsuccess.com LinkedIn: https://www.linkedin.com/in/lisashorr Your B.R.A.N.D. Unleashed (book): https://amzn.to/4tqZXOi === Companies / Vendors / Products / Books Pax8: https://www.pax8.com Claude (Anthropic): https://www.anthropic.com Microsoft Copilot: https://www.microsoft.com/copilot Gamma: https://gamma.app The Managed Intelligence Provider Playbook (Pax8 report): https://www.pax8nebula.com/m/47ae41fea05803a4/original/The-Managed-Intelligence-Provider-Playbook.pdf === SPONSORS:  Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/ Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready === SHOW MUSIC:  Item Title: Upbeat & Fun Sports Rock Logo  Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET Author Username: AlexanderRufire  Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

I brought Colin back on because he’s one of the few people in our space who’s actually lived it all: tech, MSP owner, and now multiple vendor exits. We walk through how the “simple” stuff like billing reconciliation quietly drains profit from MSPs, with the average million‑dollar shop leaving a shocking amount of money on the table because they aren’t tracking seats, renewals, or vendor price hikes closely enough. Colin breaks down how Gradient’s Managed Billing Reconciliation works in practice and why treating billing like MDR for your finances can free up weeks of internal time while actually improving client trust instead of hurting it. From there, we shift into marketing, which is still the number one challenge I hear from MSPs that want to grow but hate content creation. Colin explains how MSP Studio started as free, canned marketing kits and evolved into MSP Studio Plus: an AI‑driven platform that creates fully branded, non‑cookie‑cutter social content and even runs in an “autopilot” mode so you just review and approve. We talk honestly about agency pricing, the rise of AI, why smaller MSPs can’t always justify $1,500–$2,500 per month on social media retainers, and what “good enough” looks like if you’re under $1M and trying to move up without losing your mind. Chapters 01:10 Introduction to MSP Insights 02:12 Billing Challenges for MSPs 05:50 Price Adjustments and Customer Communication 10:37 Revenue Opportunities in Software Migration 11:19 Introduction to Managed Billing Reconciliation (MBR) 15:04 Overview of Gradient's Pricing Structure 16:30 Marketing Strategies for MSPs 19:54 Launch of MSP Studio Plus 22:52 AI-Driven Content Creation 25:26 The Importance of Marketing Visibility 35:29 Common Misconceptions Among MSPs 40:28 Navigating MSP Growth Strategies 45:19 Closing Thoughts and Future Prospects === GUEST: Colin Knox, Gradient MSP Website: https://www.meetgradient.com LinkedIn: https://www.linkedin.com/in/realityknox === COMPANIES / VENDORS / PRODUCTS / BOOKS Passportal: https://www.passportal.com N-able: https://www.n-able.com Kaseya: https://www.kaseya.com ConnectWise: https://www.connectwise.com MSPCFO https://www.mspcfo.com === SPONSORS:  Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/ Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready === SHOW MUSIC:  Item Title: Upbeat & Fun Sports Rock Logo  Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET Author Username: AlexanderRufire  Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Laura walks me through her “Know, Grow, Scale” framework and how most MSPs are trying to jump straight to lead gen while their business is still “root bound” at the foundation level. We talk about diagnostics, digital health, differentiation, and why your website, offers, and content have to actually say something meaningful before you ever expect your marketing to convert. We also get into mindset: the difference between a 500K MSP and a 5M+ MSP, and what it really means to be “growth ready” as an owner. Laura shares some spicy takes on overhyped Google Ads, what “AI searchable” really means for MSPs, why you should talk about pricing, and how to move forward if you’ve already been burned by a marketing agency. Chapters 00:00 MSP Marketing for Real Growth: Month kickoff 01:00 Why I brought Laura Johns on to talk real MSP growth 02:30 Laura’s journey from telecom and MSPs to The Business Growers 05:20 What actually makes this MSP marketing approach different 07:50 The “health score” and the Know–Grow–Scale framework 11:20 Why “set it and forget it” marketing fails most MSPs 13:20 Cold calling myths and the 3–5% ready‑to‑buy reality 14:35 Who this works for: from 500K MSPs to 25M providers 17:10 2x vs 10x mindset: how serious are you about growth? 19:40 Spicy take: why Google Ads won’t save a broken strategy 22:30 What being “AI searchable” really looks like for MSPs 23:50 Talking price, filtering bad leads, and better-fit clients 26:30 Burned by a previous marketing agency? How to reset 29:10 Competition, geography, and why differentiation wins 36:00 Doing what works in your market vs staying stuck 38:00 Laura’s final advice: get a real diagnostic before you scale Guest: Laura Johns, The Business Growers Website – https://thebusinessgrowers.com LinkedIn – https://www.linkedin.com/in/laurapickardjohns Get More MSP Leads (podcast): https://open.spotify.com/show/1Awr19JiyZz3UBJxXlPNg7 Shout-outs Lydia Walker,: https://www.linkedin.com/in/lydiaawalker Companies / Vendors / Products / Books Get More MSP Leads (podcast): https://open.spotify.com/show/1Awr19JiyZz3UBJxXlPNg7 Endless Customers (Marcus Sheridan): https://amzn.to/42WJbvG They Ask, You Answer (Marcus Sheridan): https://amzn.to/4dw7ExZ 10X Is Easier Than 2X (Dan Sullivan): https://amzn.to/42ixXBA === SPONSORS:  Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/ Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready === SHOW MUSIC:  Item Title: Upbeat & Fun Sports Rock Logo  Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET Author Username: AlexanderRufire  Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Chapters 01:08 Welcome to the IT Business Podcast 05:47 Cloud Hosting Exploration 19:41 Upcoming Conferences and Events 20:53 Acronis Event Announcement 23:43 Rant Warning: Caution Ahead 27:47 Family and Business Challenges 33:44 Vendor Relationships and Fairness 39:40 Navigating Vendor Changes 43:40 Industry Dynamics and Perspectives 52:16 Conclusion and Future Content This one starts with a straightforward need: move a single line‑of‑business app into the cloud without spinning up a quarter‑rack, buying hardware, and babysitting it in a data center. I share how I landed on VULTR for this client, what the initial sales experience looked like, how fast I was able to spin up a Windows Server, and why the simplicity of their model was a breath of fresh air compared to my previous AWS journey. I also touch on Nerdio as a possible front‑end to AWS for those who want the power without the pain. From there, we zoom out into the bigger picture: evaluating SLIDE against Datto, why I sent the SLIDE appliance back even though the tech worked, and what aggressive sales, disappearing commissions, and shifting partner programs are doing to MSPs who are trying to run a stable business on a budget. I talk candidly about losing 150 endpoints, keeping the doors open, supporting family, and still planning for 30 years in business while vendors like AppRiver quietly change how they pay partners. We wrap with what Money Marketing and Growth Month will cover, a preview of the ACES Mac conference, and a few Florida Man stories to keep it all human. Acronis Event The Pivotal Point of IT: https://go.acronis.com/itbusinesspodcast Florida Man Florida Man Arrested for Plucking the Chicken at Chick-Fil-A Drive Thru: https://linkly.link/2iQiu Florida Man Arrested at Walmart for Banana Trick: https://linkly.link/2iQio Secret Service Agent Arrested on Charges of Indecent Exposure: https://linkly.link/2iQiy Shout-outs Tom Wyant: https://www.linkedin.com/in/thomaswyant/ Chris Flusche: https://www.linkedin.com/in/chris-flusche-b391037b/ Dave Scott, Scott Growth Strategies: https://www.linkedin.com/in/davescott Tim Fitzpatrick, Rialto Marketing: LinkedIn: https://www.linkedin.com/in/timpfitzpatrick Lisa Shorr, Shorr Success: https://www.linkedin.com/in/lisashorr/ Colin Knox, Gradient: https://www.linkedin.com/in/realityknox/ Laura Johns, The Business Growers: https://www.linkedin.com/in/laurapickardjohns/ Nate Friedman, Tech Pro Marketing: https://www.linkedin.com/in/natefreedman/ Chris Wiser: https://www.linkedin.com/in/cwiser/ Robin Robins: https://www.linkedin.com/in/robinrobins/ Justin Esgar: https://www.linkedin.com/in/justinesgar/ ACES Conference: https://acesconf.com/ Companies / Vendors / Products Mentioned MSP Unplugged Facebook group: https://www.facebook.com/groups/mspunplugged Synology: https://www.synology.com Nerdio: https://getnerdio.com VULTR: https://www.vultr.com SLIDE: https://slide.tech/ Datto: https://www.datto.com Kaseya: https://www.kaseya.com AppRiver: https://cybersecurity.opentext.com/legacy/appriver === SPONSORS:  Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/ Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready === SHOW MUSIC:  Item Title: Upbeat & Fun Sports Rock Logo Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET Author Username: AlexanderRufire Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Most of us have helped clients “call the carrier” or work with a master agent to bring in a circuit, grab a small commission, and move on. Brian flips that script and shows how MSPs can own the relationship by bringing a bulk fiber circuit into the building, carving it up, and billing each tenant under our own brand—while still leveraging master agents and existing carrier relationships. Instead of letting AT&T, Comcast, or Verizon lock in a 10-year deal and toss a small one-time check to the landlord, this model puts the monthly recurring revenue in the MSP’s column and turns the property owner into a real partner. Chapters 01:06 Welcome to the IT Business Podcast 02:37 Embracing Mistakes in IT 14:34 Sponsored by ThreatLocker 15:41 Introducing Brian Higgins 17:13 From MSP to ISP 20:19 Understanding the Business Model 24:47 The Value of Fiber Connections 47:27 Tenant Agreements and Cash Flow 51:42 The Journey to ISP Services 58:34 Closing Thoughts and Florida Man Story Guest: Brian Higgins, Aditum Connect Website: https://aditumconnect.com LinkedIn: https://www.linkedin.com/in/brianwhiggins/ Acronis Event The Pivotal Point of IT: https://go.acronis.com/itbusinesspodcast Florida Man Man, 68, known for portraying Santa accused of trying to meet 13-year-old for sex: sheriff: https://linkly.link/2i8Qq Companies / Vendors / Products Mentioned Acronis: https://www.acronis.com Microsoft 365 (M365): https://www.microsoft.com/microsoft-365 Barracuda: https://www.barracuda.com MX Toolbox: https://mxtoolbox.com intoDNS: https://intodns.com Mail Tester: https://www.mail-tester.com Ubiquiti: https://ui.com SonicWall: https://www.sonicwall.com === SPONSORS:  Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/ Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready === SHOW MUSIC:  Item Title: Upbeat & Fun Sports Rock Logo Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET Author Username: AlexanderRufire Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

If you’ve ever wondered what it takes to keep a show going for a thousand episodes while still running tickets, projects, and staff, this one pulls back the curtain. I talk with Matt Rainey, Lalo Nuñez, Martin Obando, and Dawn Sizer about how Podnutz Pro started as a way to teach desktop techs the server side of the house, and how that spirit of “learn out loud” carried into the IT Business Podcast. We revisit the early days of computer repair, WRT54G routers, Windows Server 2003, and A+‑era hardware, then fast‑forward to today’s world of Azure, SharePoint, co‑managed IT, and remote teams spread across the country. Hear unfiltered stories from the original Podnutz Pro crew about why the show was created and how it helped techs move from desktops to servers and networking. Get real talk on burnout, closing or leaving your MSP, and transitioning into roles at other providers while still staying close to the work. Chapters 02:10 Welcome to Episode 1000 04:07 Reunion of the Original Hosts 05:52 Life Updates from the Hosts 07:34 The State of IT Today 11:48 A Surprise Guest Joins 14:24 Reflections on PodNuts Days 16:41 The Evolution of IT Knowledge 21:06 Challenges in Today's Tech 27:59 Mentorship and Learning in IT 29:59 The Importance of Troubleshooting 41:37 Celebrating a Milestone 49:01 Automation in Everyday Life 52:31 The Future of IT Networking 1:14:24 The Cloud vs. On-Premise Debate 1:19:17 Closing Thoughts from the Hosts 1:26:56 Special Acknowledgments and Thanks 1:32:11 Farewell and Future Plans Guests Matt Rainey: https://www.itbusinesspodcast.com/guests/matt-rainey/ Martin Obando: https://www.linkedin.com/in/mobando/ Lalo Nunez: https://www.linkedin.com/in/geraldonunez/ Dawn Sizer, Third Element Consulting: https://www.3rdelementconsulting.com Shout-outs Eric Anthony, All Things MSP: https://www.linkedin.com/in/esanthony/ Tom Wyatt: https://www.linkedin.com/in/thomaswyant/ Diana Giles: https://www.linkedin.com/in/dianagiles/ Tom Bull: https://www.linkedin.com/in/tworivercomputer/ Companies / Vendors / Products Mentioned Podnutz (network / show): https://podnutz.com All Things MSP: https://allthingsmsp.com Fluke LinkIQ Duo (Fluke Networks): https://amzn.to/4t1T3ih Home Gadget Geeks (podcast): https://theaverageguy.tv === SPONSORS:  Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/ Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready === SHOW MUSIC:  Item Title: Upbeat & Fun Sports Rock Logo  Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET Author Username: AlexanderRufire  Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

This conversation with Brian Weiss starts with Copilot, but it quickly becomes an honest look at how unprepared most of us are for AI inside client environments. I talk about being just like my customers—dabbling in random AI tools—while Brian lays out what it actually takes to make Copilot useful: modern workplace, SharePoint/OneDrive, sane file structures, and real governance instead of “S: drive chaos.” We also get into the reality that Copilot isn’t just “another ChatGPT,” it’s an ecosystem of role-based copilots that only work as well as the data and structure we give them. We dig into Purview (including the fact that many of us already have basic capabilities in Business Premium and never turned them on), sensitivity labels, DLP, and why chain of custody should be every MSP’s go-to phrase with law firms and other regulated clients. Brian also shares how his team is going Microsoft‑first with Dynamics, Business Central, and custom agents so AI can sit on top of their PSA, finance, and security data instead of being yet another disconnected tool. It’s a real-world, practical roadmap for MSPs trying to move from “AI curiosity” to actual AI strategy. Chapters: 01:39 AI: The New Frontier 03:39 Copilot Adoption Challenges 05:46 Data Governance and AI 08:08 Document Management Dilemmas 09:35 The Leadership Gap 12:17 Understanding AI Readiness 14:14 Training and Adoption Failures 18:30 Security and Leadership Expectations 23:04 Client AI Implementation Strategies 25:06 Exploring Copilot Variants 27:36 The Role of AI in Security 34:02 Managing Data Sensitivity 37:28 The Strategic Advisor's Role 44:49 Upcoming AI Panel Discussion 49:09 Closing Thoughts and Episode 1000 Preview Guest: Brian Weiss, ITECH Solutions:  Website: https://www.itech-solutions.com LinkedIn: https://www.linkedin.com/in/brianjweiss Shout-outs:  Carolyn Healey, (Copilot / AI strategist, independent): –https://www.linkedin.com/in/carolynhealey Bob Coppedge, Simplex-IT: https://www.linkedin.com/in/rlcoppedge/ Pinar Ormeci: https://www.linkedin.com/in/pinarormeci/ Companies / Vendors / Products Mentioned: TekStack: https://www.tekstack.com/ Pax8: https://www.pax8.com Lexful: https://www.lexful.com ChannelPro Network: https://www.channelpronetwork.com  MSSP Alert: https://www.msspalert.com  ChatGPT (OpenAI): https://chatgpt.com  Claude (Anthropic Claude): https://claude.ai  === SPONSORS:  Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/ Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready === SHOW MUSIC:  Item Title: Upbeat & Fun Sports Rock Logo  Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET Author Username: AlexanderRufire  Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

I sat down with Larry Cobrin, founder and CEO of MSPCFO, to unpack how MSPs can turn messy PSA data into a clear picture of which clients are actually profitable and which ones are quietly draining the business. Larry broke down the idea of treating clients like a portfolio, normalizing profitability with contribution per hour, and using that lens to decide whether to improve, protect, or let go of certain accounts. We also talked about how this ties directly into EBITDA and exit planning, especially as more private equity money flows into the MSP space and buyers expect real, reliable reporting instead of gut feel. I shared my own story about firing my largest client when the time and revenue just didn’t line up, and we connected that experience back to the numbers Larry sees every day inside MSPCFO. From there we shifted into AI, the risks of “DIY analytics,” and why confident answers from dirty PSA data can be more dangerous than having no data at all. Florida Man Working as a Ransomware Deploys Ransomware and Extorts U.S. Victims https://linkly.link/2hlAQ Chapters 00:30 Welcome to the IT Business Podcast 00:59 Beyond the Buzzwords 04:53 Shout Outs and Announcements 06:38 Introducing Larry Coburn 08:24 Understanding Client Profitability 12:57 Contribution Per Hour Explained 17:09 Internet Issues and Client Stories 23:38 Florida Man Story 27:30 Returning to Larry Coburn 34:53 The Value of Client Portfolios 38:23 AI and MSP Profitability 43:35 Larry's Journey to MSP CFO 50:24 Upcoming Events and Appearances 53:29 Closing Thoughts and Thanks Guest: Larry Cobrin, MSPCFO Website: https://www.mspcfo.com LinkedIn: https://www.linkedin.com/in/larry-cobrin/ Shout-out Jason Miller: https://www.linkedin.com/in/jason-miller-32a03530/ Kyle Kenyon: https://www.linkedin.com/in/kkenyonprotechguy/ Tom Wyant: https://www.linkedin.com/in/thomaswyant/ Mike Smith, Mike Tech Show: https://www.linkedin.com/in/smithmh/ Martin Obando: https://www.linkedin.com/in/mobando/ Amy Babinchak: https://www.linkedin.com/in/amybabinchak/ Companies / Vendors / Products Mentioned MSP Unplugged: https://www.facebook.com/groups/mspunplugged Nerdio: https://getnerdio.com Vultr: https://www.vultr.com Mike Tech Show: https://mikenation.net/ === SPONSORS:  Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/ Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready === SHOW MUSIC:  Item Title: Upbeat & Fun Sports Rock Logo  Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET Author Username: AlexanderRufire  Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Too many of us spend decades building our MSP, missing vacations and pulling all-nighters, only to “decide” to sell when a random LOI hits the inbox. Amy Babinchak has spent years helping owners sell their MSPs through Sell My MSP, and she joins me to walk through the real-world questions, red flags, and blind spots that determine whether you shut it down or cash it out. We talk about planning three to five years ahead, getting your financials and contracts clean, modernizing your stack, and why recurring revenue and profit percentage matter more than that one big whale client you’re so proud of. We also get into the emotional side nobody warns you about: what it feels like to hand over the business you built for 20-plus years, how to think about life after the sale, and why treating your MSP like a resume can change the way buyers see your value. Amy shares how private equity looks at EBITDA and tools, why most deals are still MSP-to-MSP, and how to turn your company into the best-run, least-scary option on a buyer’s list. Chapters 00:29 Introduction to MSP Selling 04:14 Understanding the MSP Market 05:56 The Value of Consulting 07:09 The Role of Private Equity 09:17 MSP-to-MSP Transactions 13:08 Buyer Considerations 15:02 The Importance of Planning 17:55 Key Factors in Business Valuation 19:54 Understanding EBITDA 23:29 Importance of Documentation 24:06 Preparing for Sale 26:12 Identifying Red Flags 29:07 Client Concentration Risks 34:38 Personal Guarantees and Liabilities 39:39 Emotional Aspects of Selling 40:55 Closing Thoughts on MSP Value Guest: Amy Babinchak, Sell My MSP / Third Tier: Website: https://www.thirdtier.net/ LinkedIn: https://www.linkedin.com/in/amybabinchak/ Book: 20 Questions Every Owner Asks Before Selling Their MSP Purchase from Amazon: https://amzn.to/3QTqOVD Purchase direct from publisher. https://linkly.link/2hhTQ Shout-outs Rayanne Bucchianico: https://www.linkedin.com/in/rayanneabcsolutionsfl/ Companies / Vendors / Products Mentioned Tech Data: https://www.techdata.com Pax8: https://www.pax8.com Kaseya: https://www.kaseya.com ConnectWise: https://www.connectwise.com === SPONSORS:  Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/ Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready === SHOW MUSIC:  Item Title: Upbeat & Fun Sports Rock Logo  Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET Author Username: AlexanderRufire  Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

I’ve been talking for years about having a stack that works and not jumping every time a shiny new tool comes along, but I’ve never really unpacked how I got there. In this conversation, Tom Wyant from Wyant Technologies joins me to walk through the real‑world impact of switching RMMs, PSAs, documentation tools, security platforms, and even client portals and payment systems. We dig into migrations that looked good on paper but turned into months of cleanup, retraining clients on new portals and payment workflows, and what it actually costs when a tech spends two to three hours a day fixing issues instead of working tickets or projects. Why Listen Understand why switching your RMM/PSA stack can easily cost a smaller MSP tens of thousands of dollars once you factor in labor, cleanup, and confusion. Hear a real‑world breakdown of migrations from LabTech to Continuum to Ninja, from ConnectWise to Halo PSA, and from IT Glue to Hudu, including what actually hurt and what paid off. Learn practical questions to ask vendors about data ownership, export paths, and how your history, documentation, and tickets will (or won’t) move over. See how client‑facing changes like portals, payment processors, remote access tools, and security awareness training can disrupt users and generate extra support load. Chapters 00:41 Conference Season Insights 03:07 Housekeeping and Personal Experiences 04:13 Horror Stories of Changing Stacks 08:15 Reasons for Changing Tools 11:32 Data Ownership and Documentation 15:25 Client Facing Disruption 17:35 The High Cost of Switching 20:17 Hidden Costs of Cheap Tools 29:22 All-in-One Solutions Considered 32:48 Evaluating New Tools and Integrations 39:15 Reflections on Past Experiences 40:13 Summary of Hidden Costs 47:09 Conclusion and Final Thoughts Guest: Tom Wyant, Wyant Technologies:  Website: https://www.gowyant.com/ LinkedIn: https://www.linkedin.com/in/thomaswyant Shout-outs Arnie Bellini: https://www.linkedin.com/in/arniebellini/ David Bellin: https://www.linkedin.com/in/bellinidavid/ Companies / Vendors / Products Mentioned MSP Vendor Lock-In: Switching Costs Hit $325K: https://linkly.link/2hhSA N‑able: https://www.n-able.com ConnectWise: https://www.connectwise.com Halo / HaloPSA: https://www.halopsa.com Ninja / NinjaOne: https://www.ninjaone.com IT Glue: https://www.itglue.com Hudu: https://hudu.com CloudRadial: https://www.cloudradial.com Benji Pays: https://www.benjipays.com Defendify: https://www.defendify.com CyberFOX (AutoElevate): https://www.cyberfox.com Huntress: https://www.huntress.com Synchro (SyncroMSP): https://syncromsp.com SuperOps: https://superops.ai Kaseya: https://www.kaseya.com Datto: https://www.datto.com Microsoft 365: https://www.microsoft.com/microsoft-365 SonicWall: https://www.sonicwall.com Nagios: https://www.nagios.org Narmada: https://narmada.cloud R-Hub (remote access / meeting appliance):https://www.rhubcom.com === SPONSORS:  Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/ Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready === SHOW MUSIC:  Item Title: Upbeat & Fun Sports Rock Logo Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET Author Username: AlexanderRufire Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

This conversation with Ben Lee and Marc‑Andre from the N-Able Head Nerds team gets right into the questions MSPs are really asking at Empower 2026: how to approach AI strategically, what the new AI management tab actually does, and how to wrap governance and compliance around all of it. We also get into the evolution of automation inside the MSP space, why it’s shifted from “hours of scripting” to more of a teaching and idea-generation role, and how the Head Nerds are helping partners turn those ideas into scalable services. We talk about AI as more than just embedded features: in‑product AI, building your own agents and automations off the platform, and deciding when to use N-Able’s tools versus rolling your own. Ben and Marc‑Andre share what they’re hearing from more mature MSPs—concerns about governance, edge‑case risks, and how to create AI offerings that sit alongside resiliency and security packages—while still keeping things practical and grounded. Chapters: 00:45 Meet The N-Able Head Nerds 02:10 The Importance of the Nerd Lounge 04:40 Handling Tough Partner Questions 06:30 Travel, Conferences, And Nerds Community 08:20 New AI Management Tab Interest 09:30 Real AI Use Cases And Roadmap Ideas 10:45 From Scripting To AI‑Driven Automation 12:20 What Mature MSPs Are Asking About AI 13:30 Governance, Compliance, And AI Guardrails 14:40 Closing Thoughts From Fort Lauderdale Guests Ben Lee, N‑able (Head Nerd, Microsoft): https://www.linkedin.com/in/benleeuk/ Marc‑Andre Tanguay, N‑able (Sr. Manager, Head Nerds): https://www.linkedin.com/in/automationnerd Companies / Vendors / Products Mentioned N‑able: https://www.n-able.com Head Nerds Team: https://www.n-able.com/team/head-nerds Empower 2026: mpower.n-able.com/ === SPONSORS:  Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/ Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready === SHOW MUSIC:  Item Title: Upbeat & Fun Sports Rock Logo  Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET Author Username: AlexanderRufire  Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

DePalma's been at it a year since jumping from Datto and Kaseya to OpenText's massive operation—25,000 employees, billions in revenue, but they give his team real autonomy to hit numbers without micromanaging. They've streamlined everything into one Secure Cloud portal, fixed Microsoft 365 pains with better UX and 98.7% in-house support, and launched partnerships that enable MSPs, not compete—like Hats AI for managing client LLMs securely. No more competing product silos from the Zix/AppRiver days; now it's one account manager, transparent pricing, month-to-month terms, and focus on filling your stack gaps, especially for N-Able partners. Chapters: 02:40 Introducing Michael DePalma and OpenText 05:05 OpenText, AppRiver, and Secure Cloud evolution 10:20 Building a modern partner program 13:20 Microsoft 365, support strategy, and N-able alignment 17:45 Pricing philosophy and true partner conversations 19:50 MSP headwinds in 2025 and planning for 2026 21:50 Roadshows, Microsoft workshops, and MSP enablement 24:50 Michael’s Family Feud story 25:58 Rethinking channel events and the power of relationships Guest: Michael DePalma, OpenText  Website: https://www.opentext.com LinkedIn: https://www.linkedin.com/in/michaeldepalma1 Shout-outs Eric Simpson, Channel Mastered: https://www.channelmastered.com Christine Gassman, OpenText: https://www.linkedin.com/in/christinegassman/ Companies / Vendors / Products Mentioned Zix: https://www.zix.com CloudAlly: https://www.cloudally.com N-able: https://www.n-able.com Datto: https://www.datto.com Kaseya: https://www.kaseya.com Hatz: https://hatz.ai/ Secure Cloud: https://cybersecurity.opentext.com/solutions/msp/ Cove (N-able Cove Data Protection): https://www.n-able.com/products/cove-data-protection === SPONSORS:  Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/ Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready === SHOW MUSIC:  Item Title: Upbeat & Fun Sports Rock Logo  Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET Author Username: AlexanderRufire  Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Robert Johnston’s journey goes from Marine Corps cyber operations to running incident response at CrowdStrike, to founding Adlumin and ultimately landing inside N-able as Chief Innovation Officer. We unpack why SIEM and MDR used to be “Fortune 500 only” tech, and how Adlumin intentionally built a cost-efficient, easy-to-use, channel-first platform that MSPs could actually deploy for community banks, credit unions, healthcare, and other compliance-heavy clients. We also talk through the reality for most MSPs: you’re not going to hire 15–20 people to staff a 24×7 SOC, but your clients still expect enterprise-grade protection. Robert explains how MDR lets vendors aggregate security talent and software so MSPs can operate more like MSSPs, and how N-able now ties everything together with three pillars of business resilience: pre-breach hardening, real-time detection and response, and post-breach recovery with Cove. Chapters 00:25 Robert Johnston intro and CrowdStrike days 05:30 Founding Adlumin and early SIEM vision 08:15 MDR demand from regulated clients 10:30 Talent shortage and MSP-to-MSSP shift 13:20 Defending endpoints, network, and cloud 14:40 Why N-able acquired Adlumin 16:20 Business resilience three-pillar model 18:50 Empower as a true user conference 20:50 Why Adlumin went all-in on the channel 22:20 Takeaway: selling business resilience, not tools Guest: Robert Johnston, N-able (Adlumin)  Website: https://www.n-able.com LinkedIn: https://www.linkedin.com/in/robertsjohnston/ Companies / Vendors / Products Mentioned N-able: https://www.n-able.com Adlumin: https://www.adlumin.com CrowdStrike: https://www.crowdstrike.com Microsoft 365: https://www.microsoft.com/microsoft-365 Cove data protection (N-able Cove): https://www.n-able.com/products/cove-data-protection Empower (N-able Empower user conference): https://www.n-able.com/empower === SPONSORS:  Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/ Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready === SHOW MUSIC:  Item Title: Upbeat & Fun Sports Rock Logo  Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET Author Username: AlexanderRufire  Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

I sat down with Lewis and Steph from the N‑able Head Nerds crew to unpack what’s really changing in the MSP game: your clients don’t want another tool, they want outcomes and business resilience. We get into the shift from “cybersecurity” as a tired buzzword to a more powerful story around keeping doors open, maintaining revenue, and helping business owners survive their worst day without getting lost in the weeds of MDR, UEM, or whatever the latest acronym is. We also talk through CMMC, governance, and compliance as real revenue opportunities instead of scary alphabet soup. Lewis shares how he’s building executive‑level tabletop exercises and resiliency pulse checks, while Steph walks through practical ways MSPs can package services, improve their websites, and run profitable executive business reviews without immediately throwing money at another tool. We close by talking about why events like Empower matter so much for MSPs who actually want to grow and not stay stuck in a vacuum. Chapters 00:00 Cold open and conference setup 01:15 Introducing the N‑able Head Nerds 05:20 What the Head Nerds actually do for MSPs 07:40 Training, bootcamps, and CMMC‑ready N‑central 10:45 Stop selling tools, start selling outcomes 12:35 Building a “resilience‑ready” service program 16:00 Governance, GRC, and business resiliency table‑top exercises 19:15 Over‑investing in tools vs under‑investing in process and soft skills 22:20 Spreadsheets, EBRs, and practical MSP growth tactics 26:35 Final takeaways: embracing governance and getting out to peer events Guests Lewis Pope, N‑Able (Head Nerd): https://www.linkedin.com/in/thesecuritypope/ Stephanie Hammond, N-Able: (Head Nerd): https://www.linkedin.com/in/stefanie-hammond/ Shout-outs Mike Adler: https://www.linkedin.com/in/mikeadlercto/ Laura DeBoer, Company: N‑able (GVP of Product) – LinkedIn: Craig Fisher: https://www.linkedin.com/in/craigfisher23/ Companies / Vendors / Products Mentioned N‑able: https://www.n-able.com  N‑able Empower Conference): https://www.n-able.com/empower Technica Solutions: https://technicasolutions.com === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Frank and I sit down at Empower 2026 to unpack where N‑Able is investing, how AI and UEM are reshaping endpoint management, and what that actually means for MSP service catalogs, pricing, and security offerings. We get into the control-plane vision for UEM, the action layer for security, and how N‑Able is using Enzo and its head nerds to turn field lessons into repeatable playbooks and automation MSSPs can actually execute. We also talk about the human side of the channel: why Frank is still fired up after 23 years, how N‑Able works with 25,000 partners worldwide, and why peer-to-peer sessions at Empower often drive the next set of features and acquisitions. Frank shares how Empower is going on the road, what he’s hearing in one‑on‑one conversations about AI monetization, and why MSPs should be talking AI strategy in every QBR, even if clients haven’t figured out their plan yet. Chapters 00:00 Welcome To Empower 2026 With N‑Able 01:05 Introducing Frank Colletti And His Role 03:10 Enzo, UEM And The New N‑Able Control Plane 05:20 Security, Patching And Actionable Endpoint Management 07:00 Head Nerds, Breakout Sessions And Peer Learning 08:35 Global MSP Community And Partner Relationships 10:05 Empower Roadshow Plans For 2026 11:20 N‑Able’s Focus On MSP Monetization And Protection 12:40 Acquisitions, Lumen Integration And Security Operations 13:50 AI In The SOC And Inside MSP Operations 15:10 Guiding Clients On AI Strategy And QBR Conversations 16:05 Frank’s 23‑Year Journey And Closing Thoughts Guest: Frank Colletti, N‑Able Website: https://www.n-able.com/ LinkedIn: https://www.linkedin.com/in/frank-colletti-b06a7917/ Shout-outs Chris Massey, N‑Able: https://www.linkedin.com/in/chrismassey/ Companies / Vendors / Products Mentioned N‑Able Empower 2026: https://www.n-able.com/empower N‑Able University: https://www.n-able.com/partner-success/n-able-u Adlumin (security operations integration): https://www.n-able.com/products/adlumin === SPONSORS:  Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/ Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready === SHOW MUSIC:  Item Title: Upbeat & Fun Sports Rock Logo  Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET Author Username: AlexanderRufire  Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Mike Wise runs Clockwork Networks as a one-man MSP, and he’s doing it intentionally. This wasn’t about staying small because he had to—it’s about building a business around efficiency, standardization, and control. We talked through how he niched into tax professionals and compliance-heavy clients, and how that decision simplified everything from tooling to service delivery. We also got into security, specifically identity-first approaches and passkeys. Mike shared how leaning into Microsoft Entra ID and eliminating passwords has helped prevent real-world attacks. This is one of those conversations that challenges the idea that growth always means hiring more people. Sometimes growth means doing less, better. Chapters:  00:00 Opening, conference recap, and swag winner 07:07 ThreatLocker, sponsors, and event takeaways 13:31 Introducing Mike Wise and Clockwork Networks 20:27 Solo MSP by choice and staying intentionally small 25:09 Finding a profitable niche with tax pros and compliance-heavy clients 30:36 Compliance realities, WISPs, and non‑negotiables for clients 36:10 Pricing, “all‑in” services, backups, and where MSPs leave money on the table 39:23 Standardizing tools, Entra ID, and identity‑first security 43:16 Passkeys, Evil Jinx, and stopping modern phishing attacks 49:15 Building and running the “Nerd Cave” MSP peer group 55:47 Final security mindset takeaways and closing remarks Guests: Mike Wise, Clockwork Networks Website: https://clockworknetworks.com LinkedIn: https://www.linkedin.com/in/thatmikewise/ Florida Man Stories Naked Florida man robs meat market wearing only a face covering: https://linkly.link/2gcOQ Florida Man hides in tanning bed after trying to set gym on fire: https://linkly.link/2gcOR Birthday Suite Bandie - Naked man arrested trying to break into house: https://linkly.link/2gcOS N-Able Empower 26 News https://www.n-able.com/press/press-releases/n-able-makes-uem-ai-native-with-mcp-server-launch https://www.businesswire.com/news/home/20260414320263/en/N-able-Accelerates-Recovery-Time-After-Critical-Events-with-Disaster-Recovery-as-a-Service Shout-outs Mary Katherine Revels, N-able: https://www.linkedin.com/in/mary-katherine-revels-9913b3119/ Kim Ceccini, N-able: https://www.linkedin.com/in/kim-cecchini/ Tiffany Bova, Salesforce / Author: https://www.linkedin.com/in/tiffanibova/ Vikram Ramesh, N-able: https://www.linkedin.com/in/vikramesh/ Marcus Hutchins, Security Researcher: LinkedIn: https://www.linkedin.com/in/malwaretech/ Mike DePalma, OpenText: https://www.linkedin.com/in/michaeldepalma1/ Jason Miller, Unbound Digital: https://www.linkedin.com/in/jason-miller-32a03530/ Companies / Vendors / Products Mentioned OpenText: https://www.opentext.com Unbound Digital: https://unbounddigital.com Microsoft (Entra ID / Microsoft 365 / OneDrive / SharePoint): https://www.microsoft.com Salesforce: https://www.salesforce.com Gartner: https://www.gartner.com Business Wire: https://www.businesswire.com Simply Wall St: https://simplywall.st === SPONSORS:  Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/ Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready === SHOW MUSIC:  Item Title: Upbeat & Fun Sports Rock Logo  Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET Author Username: AlexanderRufire  Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

We dig into how their MSP quietly turned into a “ticket factory” where work piled up, documentation was thin, and a 20‑year employee held way too much tribal knowledge. From there, Dawn and Dave break down the specific steps they took to fix it: rebuilding processes, enforcing documentation standards, killing weak level one roles, focusing on root cause analysis, and putting real accountability around metrics like reopen rates and first‑time resolution. By the end, you’ll hear a practical roadmap for turning chaos into a more predictable, proactive IT services operation. Why Listen Learn how to move beyond “ticket counts” and start tracking metrics that actually improve service, like reopen rates and first‑touch resolution. Hear how they used root cause analysis on every ticket to permanently reduce recurring issues instead of just closing the same problems over and over. See why they removed weak level one roles and shifted to an experienced‑engineer model to improve client satisfaction and reduce internal friction. Chapters 00:00 Welcome, why this episode is more of a hangout 02:10 Dawn & Dave arrive in “the land south of Orlando” and first impressions 05:20 Miami flight story, travel quirks, and meeting Iggy the Iguana 09:45 Enable Empower event and Dawn’s packed “ticket factory” session 13:30 The terrible year: losing a 20‑year employee and uncovering the mess 18:40 House of cards: tribal knowledge, weak processes, and no visibility 24:55 Accountability as the word of the year and culture shake‑up 30:20 Turning a ticket factory into an intelligence engine with root cause on every ticket 36:10 Rebuilding documentation, change management, and standards the team actually uses 43:30 Eliminating level ones, client reactions, and lessons for MSP owners Guests Dawn Sizer, 3rd Element Consulting: https://www.linkedin.com/in/dawn-sizer/ Dave Sizer, 3rd Element Consulting: https://www.linkedin.com/in/david-sizer/ Website: https://3rdelementconsulting.com/ Companies / Vendors / Products Mentioned N-Able Empower Conference: https://empower.n-able.com/ EOS: https://www.eosworldwide.com/ Omni Fort Lauderdale Hotel: https://www.omnihotels.com/hotels/fort-lauderdale === SPONSORS:  Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/ Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready === SHOW MUSIC:  Item Title: Upbeat & Fun Sports Rock Logo Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET Author Username: AlexanderRufire Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

In this conversation with Tim Coach from Cynomi, I pull back the curtain on what it really takes for MSPs to offer vCISO, cybersecurity, and compliance services that actually make money instead of creating headaches. We talk about how to move beyond buzzwords, use the right tools, and turn security conversations into long-term, high-value relationships with your clients. Why listen Learn how Cynomi helps MSPs deliver repeatable vCISO and cyber risk services without hiring a full-time CISO. Hear practical ways to position cybersecurity, compliance, and risk assessments so business owners actually engage. Chapters 00:15 Welcome back and why Tim is in studio 02:19 Who is Tim Coach and what is Cynomi? 02:46 Florida move, St. Pete life, and “Florida man” stories 07:52 Driving Alligator Alley and road‑warrior life 10:12 Radio, streaming apps, and paying for content 16:17 Binge‑watching, sports, and how we consume media 21:01 Fast‑paced sports, soccer, and cricket detour 25:00 Shifting gears into tech and Cynomi at Empower 25:10 What Cynomi does for MSPs and weekly community calls 26:33 New public API, PSA integration, and reducing labor 27:36 AI agents in Cynomi and scaling CISO‑level insight 29:46 Turning security into business language clients understand 31:34 Selling MFA and security as risk and revenue protection 34:20 Regulations, Ohio example, and why baselines matter 35:11 MSP security standards vs. NIST, CIS, and government frameworks 36:07 How many MSPs are actually following frameworks? 37:11 Uncle Marv’s two‑tier security model and “minimum CSF” 38:32 Standardizing on a few frameworks so you don’t lose money 40:08 Stop selling, start consulting, and being the expert in the room Guest: Tim Coach, Cynomi https://www.cynomi.com LinkedIn URL: https://www.linkedin.com/in/tim-coach Companies / vendors / products mentioned N-Able Empower Conference: https://empower.n-able.com/ Ring (doorbell / app): https://ring.com Reddit: https://www.reddit.com SiriusXM: https://www.siriusxm.com iHeartRadio (iHeart): https://www.iheart.com Spotify: https://www.spotify.com NFL Red Zone: https://www.nfl.com/redzone KVJ Morning Show (The KVJ Show): https://www.kvjshow.com WRMF (97.9 WRMF): https://www.wrmf.com Bubba the Love Sponge: https://www.bubbaarmyradio.com F1 (Formula 1): https://www.formula1.com === SPONSORS:  Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/ Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready === SHOW MUSIC:  Item Title: Upbeat & Fun Sports Rock Logo Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET Author Username: AlexanderRufire Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

This episode is all about the gap between what we say we're delivering and what's really happening on our clients' networks. I brought in Frank Raimondi of IGI Cybersecurity to make the case for a proactive, left-of-boom approach to cybersecurity — treating network health the way a doctor treats a patient: ongoing monitoring, honest conversations, and a real duty of care. Whether you're dealing with noisy alerts, nervous about what a scan might turn up, or trying to figure out where AI fits into your security stack, Frank and I gave you the straight talk you need to hear. Chapters 00:14 Welcome and Episode Setup 00:26 Why Cyber Hygiene, Patching, and Pen Testing Still Fail 01:10 Introducing Guest Frank Raimondi from IGI Cybersecurity / Nodeware 02:00 Nodeware Updates: PCI DSS and New Third‑Party App Patching 02:31 Defining Cyber Hygiene and “Left of Boom” for MSPs 03:43 Knowing Every Device: Network Visibility and Exploitable Surfaces 05:39 Tools, Network Monitoring, and Real‑World MSP Use Cases 07:40 Patch Management Gaps and Third‑Party Application Vulnerabilities 09:09 Where MSPs Fall Short and the “Ostrich in the Sand” Problem 12:11 Is It the Tools, the Process, or the People? Tough Love for MSPs 15:09 Health Analogy: Vulnerability Management vs. Pen Testing 17:31 Duty of Care, Client Risk, and MSP Responsibility 21:07 Firing Bad Clients, Co‑Managed Environments, and Open RDP 24:08 Getting Clear in MSAs, SOWs, and What You Really Cover 25:38 AI as the Next Battlefield and New Internal Attack Surfaces 26:25 Frank’s Journey into Security and the Channel 28:32 Looking 12–24 Months Ahead for MSP Security and AI 30:38 Closing Thoughts, Events, and How to Connect with Frank Guest: Frank Raimondi IGI Cybersecurity https://www.igicybersecurity.com  Nodeware: https://nodeware.com LinkedIn: https://www.linkedin.com/in/frankraimondi Companies / Vendors / Products Mentioned Domotz: https://www.domotz.com Auvik: https://www.auvik.com MSP Summit (event): https://channelpartnersconference.com/ Gemini (Google Gemini AI): https://gemini.google.com ChatGPT (OpenAI): https://chat.openai.com === SPONSORS:  Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/ Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready === SHOW MUSIC:  Item Title: Upbeat & Fun Sports Rock Logo  Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET Author Username: AlexanderRufire  Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

If you’re buried in tickets, tools, and “urgent” alerts, this conversation with Rick Harber will feel like a lifeline. We unpack how he’s using automation, AI, and Liongard to triage tickets in six seconds, protect margins, and manage by exception instead of chaos. Learn how Rick’s team cut ticket triage from 10 minutes to about six seconds using automation and AI in ConnectWise. Get practical examples of “managing by exception” with dashboards and SLAs so you focus on the 5% of work that’s truly off the rails. Discover why process beats talent and how to standardize your MSP so growth doesn’t break your service delivery. Chapters 00:58 Setting the Stage: Smarter, More Profitable MSPs 03:41 Conference Updates & Fort Lauderdale Invite 03:57 NetAlly LinkRunner 1500 Update & Honest Mini‑Review 10:05 Milestone Announcement – IT Business Podcast Show #1000 11:59 Guest Intro – Rick Harber of Decision Digital 13:45 Why Liongard Matters for MSPs (Alerts, Billing, Visibility) 20:09 Real‑World Liongard Stories: Firewall & DNS “Saves” 28:37 Process Beats Talent: Growing an MSP Without Hero Techs 45:12 Where MSPs Go Wrong with Automation and AI 52:42 “Bleeding Internally” – Why AI and Automation Can’t Wait 1:00:18 Managing by Exception – Focusing on Outliers, Not Every Ticket 1:05:03 Customer Experience, SLAs, and the One Ticket That Matters 1:05:35 Florida Man Stories & Respecting Florida Wildlife 1:09:23 Closing Thoughts, How to Reach Rick, and Upcoming Events Guest: Rick Harber, Decision Digital Website: https://www.decisiondigital.com LinkedIn: https://www.linkedin.com/in/richardharber Florida Man Tourists haul dead alligator across Central Florida: https://linkly.link/2g4oo Teen arrested after videos allegedly show him kicking and swinging a baby alligator: https://linkly.link/2g4op Shout-outs Michelle Accardi, Liongard: https://www.linkedin.com/in/michelleaccardi/ Joe Alapat, Liongard: https://www.linkedin.com/in/joealapat Peter Kujawa, Service Leadership / MSP industry leader: https://www.linkedin.com/in/peterkujawa Matt Rainey, Podnutz Pro alum Martin Obando, Podnutz Pro alum Jared Kasner, Blacksmith Infosec: https://www.linkedin.com/in/jaredmcasner/ Companies / Vendors / Products Mentioned ConnectWise: https://www.connectwise.com WatchGuard (firewall referenced by name): https://www.watchguard.com HubSpot: https://www.hubspot.com IT Glue: https://www.itglue.com Hudu: https://hudu.com BrightGauge: https://www.brightgauge.com N-able Empower Conference: https://empower.n-able.com/event/2026/summary MSPGeekCon: https://mspgeekcon.com ChannelPro: https://www.channelpronetwork.com ACES Conference (Apple-focused ACES event): https://acesconf.com Podnutz Pro (original show name): https://podnutz.com === SPONSORS:  Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/ Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready === SHOW MUSIC:  Item Title: Upbeat & Fun Sports Rock Logo Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET Author Username: AlexanderRufire Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

If you’ve ever stared at NIST, CIS, or SOC 2 requirements and thought, “Where do I even start?”, this episode is for you. Jared Casner from Blacksmith InfoSec joins me to break compliance out of the checkbox trap and show MSPs how to turn security frameworks into real, billable services your clients will actually value. We cover practical steps, real stories, and a simple way to talk about compliance without scaring or confusing your customers. Chapters 00:00 Welcome, conference recap, and setup 00:48 Running into Jared at MSP IT Expo 03:02 Sessions vs. vendor hall and MSP show strategy 06:11 Talking to non‑MSPs and sharpening the value pitch 09:59 Who is Blacksmith InfoSec and what they do 12:13 Frameworks first: NIST CSF, CIS, and mapping to compliance 17:30 Security as a long‑term investment, not a quick fix 24:26 What MSPs should prioritize now: third‑party and supply chain risk 31:41 Monetizing compliance and packaging MSP services 36:26 Turning compliance into projects, shared responsibility with clients Guests Blacksmith InfoSec: https://blacksmithinfosec.com Companies / Vendors / Products Mentioned MSP IT Expo (MSP EXPO / ITEXPO in Fort Lauderdale): https://www.mspexpo.com Omni Hotel (Omni Hotels & Resorts): https://www.omnihotels.com NIST Cybersecurity Framework (NIST CSF): https://www.nist.gov/cyberframework CIS Controls (Center for Internet Security): https://www.cisecurity.org CMMC (Cybersecurity Maturity Model Certification): https://dodcio.defense.gov/CMMC HIPAA (Health Insurance Portability and Accountability Act): https://www.hhs.gov/hipaa FTC Safeguards Rule: https://www.ftc.gov/business-guidance/resources/ftc-safeguards-rule-what-your-business-needs-know Florida Bar: https://www.floridabar.org Axios Breach: https://www.bloomberg.com/news/articles/2026-03-31/axios-software-tool-used-by-millions-compromised-in-hack NPM (Node Package Manager): https://www.npmjs.com Get NIST‑y (podcast by Blacksmith InfoSec): https://blacksmithinfosec.com/nisty EOS (Entrepreneurial Operating System): https://www.eosworldwide.com Pumpkin Plan (business framework): https://pumpkinplan.com === SPONSORS:  Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/ Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready === SHOW MUSIC:  Item Title: Upbeat & Fun Sports Rock Logo  Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET Author Username: AlexanderRufire  Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

If you’ve ever felt stuck between vendor noise, compliance pressure, and clients who only see you as “the computer guy,” this conversation is for you. Jerem and I dig into culture, cybersecurity, AI, and backup design—plus the uncomfortable stuff like staff training and saying no to shiny tools—so you can run a calmer, more profitable MSP. Chapters 00:00 Intro – Live show setup and community update for Jason 04:46 Sponsor Segment – ThreatLocker, NetAlly, OneStream, TruGrid 07:56 Guest Intro – Meet Jerem Morris and Datatek in Mesa, Arizona 10:20 Building Datatek – Referral-only growth and people‑first IT 12:16 From Tech to Business Owner – Early lessons and first hire 14:32 Shifting to Security‑First – Becoming a true technology partner 19:20 Deep Client Relationships – No client‑facing tickets and more QBRs 29:36 Training & AI Guardrails – Staff education, AI policy, and user training 36:21 Backup Strategy – Beyond 3‑2‑1 with Synology and layered recovery 44:12 Tool Stack & Future of AI – Avoiding shiny objects and preparing MSPs for AI Guests: Jerem Morris Datatek Website: https://datatekaz.com  LinkedIn: https://www.linkedin.com/in/jeremmorris Shout-outs:  Jason Percival, NEPA Geeks: https://www.nepageeks.com Companies / Vendors / Products Mentioned NEPA Geeks: https://www.nepageeks.com Synology: https://www.synology.com Microsoft 365: https://www.microsoft.com/microsoft-365 Microsoft Copilot: https://www.microsoft.com/microsoft-copilot ChatGPT: https://chat.openai.com Arizona Tech Week (Mesa): https://www.aztechweekmesa.com Boeing: https://www.boeing.com Meta (Meta Platforms): https://about.meta.com Netgear: https://www.netgear.com === SPONSORS:  Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/ Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready === SHOW MUSIC:  Item Title: Upbeat & Fun Sports Rock Logo  Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET Author Username: AlexanderRufire  Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Most MSPs say they’re “relationship‑driven,” but Laura Jeter has turned that into a repeatable sales engine inside a large national managed services organization. In our conversation, she shares real‑world stories from enterprise deals, lessons from working with global vendors, and the exact research‑first habits she expects from her sales team before they ever book a meeting. If you’re tired of being seen as a cost center instead of a strategic IT partner, you’ll want to steal a few pages from her playbook. === Time Stamps 00:24 Meet Laura Jeter from Vector Security Networks 03:10 What Vector Security Networks Does Nationally 06:45 Co‑Managed IT and Partnering with Other MSPs 10:03 Laura’s Journey from Mainframes to MSP Sales 14:40 Why Most MSPs Struggle with Sales 18:00 Selling Outcomes, Not Line‑Item IT Services 21:14 Better Discovery: Questions That Actually Land Deals 24:05 Finding the Right Prospects and Ideal Clients 29:48 Using LinkedIn Sales Navigator and Research in Sales 36:24 Following Clients When They Change Jobs 40:01 Building a Strong Sales Engine Inside an MSP == Guest Laura Jeter, Vector Security Networks (Director of Sales, Managed Network Services): https://www.vectorsecuritynetworks.com === Shout-outs MSP Association of America: https://www.mspassociation.com/ === Companies / Vendors / Products Mentioned LinkedIn Sales Navigator: https://www.linkedin.com/sales ZoomInfo: https://www.zoominfo.com IT Expo: https://www.itexpo.com MSP Expo: https://www.mspexpo.com === SPONSORS:  Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/ Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready === SHOW MUSIC:  Item Title: Upbeat & Fun Sports Rock Logo Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET Author Username: AlexanderRufire Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

If you’ve ever had a client’s “other vendor” show up, hit a wall with your security tools, and then blame IT, this episode is for you. I share fresh stories from the field on using ThreatLocker to enforce guardrails, manage AI agents and VPN tools like Tailscale, and keep control of your 365 tenant and endpoints while still letting clients get work done. Then we shift into my recap of Channel Pro Defend and ThreatLocker’s Zero Trust World, talk cyber insurance requirements, hardened RMM and identity controls, and yes—take a fun detour into the best swag, socks, hats, and gear I picked up along the way. Florida Man - ATM “jackpotting” mastermind: https://linkly.link/2eWRW === Chapters 01:37 MB Systems Updates & How ThreatLocker Changes the Security Conversation 11:02 Vendor Pushback, Client Guardrails, and AI/VPN Tools Under Zero Trust 18:23 Why These Conferences: ChannelPro Defend, Zero Trust World, and Travel Load 21:24 Zero Trust as the Default Security Model & From Theory to Execution 24:52 Building Your Stack Around Real Incidents, Labs, and Cyber Hero Training 28:14 ChannelPro Defend: Security, Profitability, and Bourbon Icebreaker Panel 31:16 Networking Wins, Quotes from Griffin IT & Bell Tech, and MSP–Vendor Mix 32:15 Swag Philosophy Shift: Food, Socks, Shirts, Hats, Pens, Tiles, and Mugs 44:48 Studio Plans, Episode 1,000 Milestone, and Supporting the Show 48:59 Florida Man ATM Jackpotting Story & Closing the Episode === Shout-Outs Danny Jenkins, ThreatLocker: https://www.linkedin.com/in/dannyjenkinscyber/ Brian Weiss, iTech Solutions: https://www.linkedin.com/in/brianjweiss/ Reagan Roney, SolvereOne: https://www.linkedin.com/in/reaganroney/ Marissa Maldonado, Proda Technology: https://www.linkedin.com/in/marissamaldonadoproda/ Frank Marino, Forthright Technology Partners: https://www.linkedin.com/in/frankmerino/ Bradley Gross, Attorney: https://www.linkedin.com/in/bradleygross/ Matthew Dwyer, Griffin IT: https://www.linkedin.com/in/matthew-dwyer-bb968b36/ Ali Johnston, BelTech Services: https://www.linkedin.com/in/ali-johnston-a38a27220/ === Companies / Vendors / Products Mentioned Super Whisper: https://superwhisper.com/ Tailscale: https://tailscale.com Microsoft 365 (M365): https://www.microsoft.com/microsoft-365 MSP Channel: https://msp-channel.com Acronis: https://www.acronis.com Channel Pro Defend (Channel Pro Network): https://events.channelpronetwork.com/in-person-events/ Zero Trust World (ThreatLocker event): https://ztw.com/ NinjaOne: https://www.ninjaone.com Zaun: https://zaun.ai Cork / Cork Cyber: https://www.corkinc.com Infima: https://www.infimasec.com Cavelo: https://www.cavelo.com/ Monjur: https://monjur.com/ Kipling Secure: https://kiplingsecure.ai/ Kaseya: https://www.kaseya.com Life360 Tile Tracker: https://amzn.to/3NDYq91 N-able: https://www.n-able.com MSP Process: https://mspprocess.com === SPONSORS:  Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/ Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready === SHOW MUSIC:  Item Title: Upbeat & Fun Sports Rock Logo Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET Author Username: AlexanderRufire Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

This one’s a game changer. A single court ruling just made it easier for customers and insurers to come after MSPs after a breach—and harder for you to get out of it. If you haven’t looked at your contracts and security stack lately, now’s the time. === Why Listen Breakdown of the Delaware Supreme Court decision and why it matters How one breach can turn into multi-client litigation Why cyber insurance carriers (like Travelers) are coming after MSPs The shift from “best practices” to legal standards (MFA, encryption, patching) Contract gaps that could expose your business Practical steps to reduce liability today === Companies / Vendors / Products Mentioned Delaware Supreme Court Ruling: https://www.itbusinesspodcast.com/downloads/delaware-travelers-blackbaud/ Travelers (Travelers Insurance): https://www.travelers.com​ Blackbaud: https://www.blackbaud.com​ Delaware Supreme Court: https://courts.delaware.gov​ === Chapters 00:00 Introduction 01:42 What happened in the Blackbaud case 02:33 The big legal shifts MSPs need to know 04:31 Courts are defining ‘commercially reasonable security’ 06:23 Cost and insurance implications 08:30 What MSPs should fix in their contracts 11:26 What MSPs should fix in their security stack 14:08 Bottom line === SPONSORS:  Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/ Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready === SHOW MUSIC:  Item Title: Upbeat & Fun Sports Rock Logo  Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET Author Username: AlexanderRufire  Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Mentioned on the Show Watch the video: https://youtu.be/s-hhBzRHSkc?si=Ij4_KKG2Lof4AE0D Order from Amazon: https://amzn.to/3PCiUzp LinkRunner 1500/3000: https://linkly.link/2eOfT Why listen In this episode, I crack open NetAlly’s brand‑new LinkRunner AT1500 and walk through a live, real‑world test of this entry‑level copper network link and cable tester. We look at one‑tap cable tests, PoE validation up to 90W, switch and VLAN discovery, and how it ties into Link‑Live to document your work for clients and MSP teams. If you’re an IT pro or MSP owner building out your troubleshooting go‑bag, this gives you a practical look at what the AT1500 can (and can’t) do. See the LinkRunner AT1500 run a one‑tap cable test on a live network, including length and pair mapping Learn how it validates PoE power, multi‑gig link speed up to 10G, VLANs, DHCP, DNS, and gateway connectivity in seconds Hear how Link‑Live reporting can help your MSP standardize documentation and share test results with clients and techs Get my candid take on where the AT1500 fits versus NetAlly’s EtherScope, CyberScope, and LinkRunner 3000/4000 Understand the tradeoffs: copper‑only, no built‑in Wi‑Fi or fiber, but a lower price point for frontline technicians === SPONSORS:  Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/ Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready === SHOW MUSIC:  Item Title: Upbeat & Fun Sports Rock Logo Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET Author Username: AlexanderRufire Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

If you’ve ever stared at your PSA at 10 p.m. wondering how you’re supposed to grow your MSP and still handle every ticket, this episode is for you. Juan Fernandez breaks down his new MSP as a Service model and shows how boutique and growing MSPs can instantly bolt on a white-labeled, US-based service delivery engine without giving up control of their clients.​ Why listen Learn what “elastic service provider” really means and how Juan’s team plugs into your existing stack, contracts, and service offerings.​ Hear real numbers around MSP labor, cost per seat, and how reclaiming up to 1,500 hours per tech per year can transform your profitability.​ Get clarity on using co-selling, white-label support, and shared operations to protect relationships while still scaling managed services and cybersecurity delivery.​ Understand how this model fits into the MSP 5.0 era, AI disruption, and the push toward more automated, ITIL-aligned operations.​ Discover how Summit Holdings and MSP as a Service position themselves alongside vendors like ThreatLocker (threatlocker.com), NetAlly (netally.com), OneStream (onestream.com), and TruGrid (trugrid.com) to support MSPs end to end.​ Guests Juan Fernandez, Summit Holdings: summitmsp.com MSP-as-a-Service: https://msp-aas.com/ LinkedIn: https://www.linkedin.com/in/1jf Shout-outs Johnny Georges, Tree T-Pee: treetpee.com Johnny Georges, Shark Tank Appearance: https://youtu.be/LZEY15Fsjgk?si=u2YrYjdqOJ6V5Zfs Michael Slater, Sherweb: https://www.linkedin.com/in/slatermichael/ CyberQP: cyberqp.com Thread: getthread.com  MSP Process: mspprocess.com Companies / Vendors / Products Mentioned NOCDOC (operations backbone within MSP-as-a-Service): summitmsp.com, LinkedIn: MSP Owners Group: , LinkedIn: https://www.linkedin.com/company/msp-owners-group === SPONSORS:  Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/ Technology Partner: 1Stream by Bvoip: https://www.itbusinesspodcast.com/bvoip Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready === SHOW MUSIC:  Item Title: Upbeat & Fun Sports Rock Logo  Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET Author Username: AlexanderRufire  Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

We talk a lot about cybersecurity, tools, and MSP growth, but not nearly enough about what all that pressure does to the people running these businesses. If you run an MSP or work anywhere in the IT channel, this is one you don’t skip. From the floor at Zero Trust World, Larry Meador joins me to introduce MSP Well, a nonprofit built specifically to support the mental health and wellness of MSPs, vendors, and everyone in our ecosystem.​ Why listen How MSP Well was born from real mental health challenges in the channel.​ The mission to raise at least $1M and stand up durable support for MSPs and IT providers.​ Practical ways MSPs, vendors, and media can get involved today.​ Discussion around stress, burnout, grief, and “hidden” struggles inside IT businesses.​ How MSP Well plans to connect people with certified counselors and established hotlines.​ Key links and resources: MSPWell.com, MSP Well on LinkedIn and Facebook, plus coverage from The Channel Company and CRN. Guests Larry Meador, Cavelo / MSP Well: https://cavelo.com / https://mspwell.com Companies / Vendors / Products Mentioned MSP Well: https://mspwell.com MSP Well LinkedIn Page: https://www.linkedin.com/company/mspwell MSP Well Facebook Page: https://www.facebook.com/mspwell Cavelo: https://cavelo.com The Channel Company (Exchange): https://www.thechannelco.com CRN / CRN TV: https://www.crn.com GTIA (Global Technology Industry Association): https://gtia.org/ IT Nation (conference, ConnectWise): https://www.connectwise.com/theitnation Shout-outs James Mignacca, Cavelo / MSP Well: https://www.linkedin.com/in/jamesmignacca/ Joe Ussia, Infinite IT: https://www.linkedin.com/in/ussia/ Christine Ululati, (Advisory Board – MSP Well): https://www.linkedin.com/in/christine-ululati/ Rob Rae, (Advisory Board – MSP Well): https://www.linkedin.com/in/robtrae/ M.J. Patent, (Advisory Board – MSP Well): https://www.linkedin.com/in/mjpatent/ Madeleine Ribeiro, (Advisory Board – MSP Well): https://www.linkedin.com/in/madeleine-ribeiro-763056165/ Julian Lee, TechnoPlanet / ChannelNEXT / eChannelNews: https://www.linkedin.com/in/connectwithjulian/ Corey Kirkendall, (Channel leader / MSP owner, MSP Well advisor): https://www.linkedin.com/in/coreykirkendoll/ The Channel Company, The Channel Company (Exchange event organizer): https://www.thechannelco.com CRN, CRN (Channel Company media brand): https://www.crn.com === SPONSORS:  Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/ Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready === SHOW MUSIC:  Item Title: Upbeat & Fun Sports Rock Logo  Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET Author Username: AlexanderRufire  Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Live from Zero Trust World 2026, I’m joined by Future Range’s Danny McEntee to break down how an Irish MSP is rolling out a fully managed Zero Trust solution to more than 600 clients. If you’re an MSP or IT leader wondering how to productize cybersecurity, standardize a stack, and get real‑world value from ThreatLocker, this one’s for you.​ Why listen Hear how Future Range designed its Future Range Protect managed security service around a Zero Trust model.​ Learn how they combine ThreatLocker, Microsoft 365, Azure, and MDR into a standardized MSP stack.​ Get a candid look at MSP breach anxiety and how they manage client risk and expectations.​ Pick up ideas for taking new security tools in‑house first before rolling them out to customers.​ See how sending engineers to events like Zero Trust World, DattoCon, and Pax8 Beyond strengthens team skills and client outcomes. Guests Danny McEntee, FutureRange: https://www.linkedin.com/in/dannymcentee Shout-outs Danny Jenkins, ThreatLocker: https://www.linkedin.com/in/dannyjenkinscyber/ Companies / Vendors Mentioned FutureRange, IT Services & Cybersecurity MSP (Ireland): https://futurerange.ie/ Pax8 / Pax8 Beyond, Cloud distributor & conference: https://www.pax8.com/ Microsoft 365, Productivity & cloud suite: https://www.microsoft.com/microsoft-365 Citrix, Virtualization / app delivery: https://www.citrix.com/ === SPONSORS:  Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/ Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready === SHOW MUSIC:  Item Title: Upbeat & Fun Sports Rock Logo  Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET Author Username: AlexanderRufire  Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

I caught up with Liongard CMO Stephanie Weagle on the floor at Zero Trust World to talk about what’s really changing inside the Liongard platform and how it helps MSPs run tighter, more secure environments. We cover everything from asset inventory and cyber score dashboards to AI features and the grind of hitting 80 shows a year while still serving partners well.​ Why listen Hear how Liongard evolved from automated documentation into enriched asset inventory and attack surface visibility for MSPs and internal IT.​​ Learn what’s behind the updated cyber score dashboard, visual insights, and network monitoring features you’re seeing in the portal.​​ Get a quick rundown on Liongard’s AI Asset Summary, AI search, and upcoming AI Assist capabilities for faster troubleshooting and decision‑making.​​ Pick up ideas for using AI in your MSP for ticket routing, workflow automation, and customer sentiment analysis.​ Go behind the scenes on Liongard’s event strategy, from Zero Trust World and IT Nation London to their curated RoarCon event in Houston.​​ Hear how a small marketing team supports MSP growth across nearly 80 cybersecurity and IT events a year.​ Guests Stephanie Weagle, Liongard: https://www.linkedin.com/in/steph-liongard/ Shout-outs Chessie Huber, Liongard: https://www.linkedin.com/in/chessie-huber-9502622/ Companies / Vendors Mentioned Zero Trust World: https://www.ztw.com Exchange: https://www.thechannelco.com/xchange Pax8: https://www.pax8.com/ IT Nation, ConnectWise IT Nation: https://www.connectwise.com/theitnation CyberFOX, CyberFOX: https://www.cyberfox.com Liongard Academy, Liongard: https://docs.liongard.com/docs/liongard-academy === SPONSORS:  Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/ Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready === SHOW MUSIC:  Item Title: Upbeat & Fun Sports Rock Logo  Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET Author Username: AlexanderRufire  Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Live from Zero Trust World 2026, I sit down with Cobalt’s own Ian Dunstan to unpack how he transformed a small break‑fix shop into a security‑first MSP that clients happily pay more for. We talk zero trust, ThreatLocker, managed services, and why drawing a hard line on culture and client behavior might be the most powerful business decision you make this year.​ Why listen Hear how Ian “ripped up” his IT business and rebuilt a modern MSP offering from the ground up.​ Learn how to move legacy clients onto a security‑driven stack with Kaseya, Datto, Microsoft 365, EDR, and MDR.​ Get practical ideas for packaging services into one top‑tier managed services plan instead of bronze/silver/gold.​ Understand how ThreatLocker fits into a Zero Trust strategy and how to roll it out without losing your mind.​​ Hear real‑world perspective on the UK Cyber Security Resilience Bill, Cyber Essentials, and what rising compliance expectations mean for MSPs.​​ Steal Ian’s “no asshole policy” and “pain per pound” concept to protect your team and profits from toxic clients. Mentioned in the Show Two Locks and a Cox (rugby podcast): https://open.spotify.com/show/2-locks-and-a-cox (best match; verify) Talking Tech Beyond the Buzzwords: https://cobalt.so/news/talking-tech-beyond-the-buzzwords (landing from Cobalt) EOS – Entrepreneurial Operating System: https://www.eosworldwide.com Zero trust security: https://www.cisa.gov/zero-trust-maturity-model Guests Ian Dunstan — Cobalt Business IT and Comms | https://cobalt.so | https://www.linkedin.com/in/ian-dunstan-107bb36 Shout-outs Sarah Cox, Two Locks and a Cox (rugby podcast co‑host): https://podcasts.apple.com/us/podcast/two-locks-and-a-cox-from-devons-radio-exe/id1693283493| Ben Lee, Two Locks and a Cox (rugby podcast co‑host, retired Premiership rugby player): https://podcasts.apple.com/us/podcast/two-locks-and-a-cox-from-devons-radio-exe/id1693283493| Chris Thomas, Cobalt Business IT and Comms / Talking Tech Beyond the Buzzwords: https://cobalt.so| Companies / Vendors Mentioned Kaseya | https://www.kaseya.com  Datto (a Kaseya company) | https://www.datto.com Cyber Essentials | https://www.ncsc.gov.uk/cyberessentials/overview| Cyber Essentials Plus | https://www.ncsc.gov.uk/cyberessentials/overview| Solicitors Regulation Authority (SRA) | https://www.sra.org.uk Financial Conduct Authority (FCA) | https://www.fca.org.uk Cyber Security Resilience Bill (UK) | https://www.gov.uk/government/collections/cyber-security-and-resilience-bill EOS – Entrepreneurial Operating System | https://www.eosworldwide.com === SPONSORS:  Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/ Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready === SHOW MUSIC:  Item Title: Upbeat & Fun Sports Rock Logo Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET Author Username: AlexanderRufire Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Managing Microsoft 365 across a pile of mismatched tenants is brutal, and my guests from Inforcer MSP know that pain first‑hand. In this chat, we break down how they’re helping MSPs standardize Intune, Defender, Purview, and 365 policies at scale so you can boost cybersecurity, clean up your stack, and actually make money on Microsoft.​ Why Listen Hear how an ex‑MSP engineer handled 365 across ~100 customers and what he’d do differently now Learn how Inforcer centralizes multi‑tenant Intune, Defender, Purview, and 365 policies in one platform Get a practical view of “left‑of‑boom” Zero Trust and why configuration hygiene matters more than another alerting tool See how reporting can uncover project work, licensing upsells, and Copilot deployment opportunities Understand how role‑based access control lets sales and ops see insights without touching production settings Pick up ideas for reducing tool sprawl by leaning harder on the Microsoft stack you already sell Mentioned during the Show Inforcer MSP (inforcer): https://www.inforcer.com​​ Microsoft 365 Lighthouse: https://learn.microsoft.com/microsoft-365/lighthouse/overview​ Nerdio: https://getnerdio.com​ Pax8: https://www.pax8.com​ ConnectWise: https://www.connectwise.com​ Datto: https://www.datto.com​ Shout Out - Rob Rae: https://www.linkedin.com/in/robtrae/ Guests:  Graham Morrison, Inforcer: https://www.linkedin.com/in/graham-morrison-79a549182​​ Cole Kaparos, Inforcer: https://www.linkedin.com/in/colekaparos​​ Shout Outs:  Rob Rae: Pax8: https://www.linkedin.com/in/robtrae​​ === SPONSORS:  Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/ Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready === SHOW MUSIC:  Item Title: Upbeat & Fun Sports Rock Logo  Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET Author Username: AlexanderRufire  Item License Code: 7X9F52DNML   === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

If you’re an MSP owner or IT lead trying to keep up with security headlines, this episode is your shortcut. I translate Veeam CVEs, Microsoft zero‑days, ThreatLocker’s Zero Trust World news, Pax8 program changes, and new privacy and insurance requirements into concrete next steps you can act on this week.​ Veeam Patches Multiple Critical RCE Vulnerabilities in Backup & Replication 13.0.1.2067 https://www.veeam.com/kb4831 Microsoft Fixes 93 Vulnerabilities, Including Two Zero‑Days, in March 2026 Patch Tuesday https://blog.qualys.com/vulnerabilities-threat-research/2026/03/10/microsoft-patch-tuesday-march-2026-security-update-review ThreatLocker Launches Zero Trust Network and Cloud Access to Combat Credential‑Based Attacks https://www.channelpronetwork.com/2026/03/05/new-weapon-for-msps-to-fight-credential-based-cyberattacks/ https://www.channelpronetwork.com/2026/03/06/zero-trust-world-puts-msp-security-strategies-into-practice/ https://www.crn.com/news/security/2026/threatlocker-driving-reimagined-zero-trust-consolidation-for-msps-partners Pax8 Outlines March 2026 Microsoft Updates and Upcoming Partner Events https://www.pax8.com/blog/microsoft-update-march-2026/ 2026 Cyber Insurance Renewals Demand Proof of MFA, EDR, Tested Backups, and IR Readiness https://fischsolutions.com/cyber-insurance-requirements-2026/ https://dynedge.com/cyber-insurance-requirements-2026/ https://hubtech.com/smb-cyber-insurance-readiness-guide-for-2026/ 20 US States Now Have Comprehensive Privacy Laws as of 2026, Increasing Compliance Complexity https://www.lathropgpm.com/insights/lathrop-gpm-releases-2026-legal-guide-to-privacy-and-data-security-amid-expanding-regulatory https://www.troutmanprivacy.com/2026/03/proposed-state-privacy-law-update-march-2-2026/ === SHOW MUSIC:  Item Title: Upbeat & Fun Sports Rock Logo  Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET Author Username: AlexanderRufire  Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

This episode is part nostalgia tour, part masterclass in running an IT business that actually fits your life. From TRS‑80s and BBS days to Zero Trust World and modern MSP tools, Carey and I connect the dots between old‑school troubleshooting and today’s cybersecurity and remote support reality.​ Why Listen Hear Carey’s origin story, from fixing a clogged dishwasher to authoring The Healthy PC and landing a national radio gig.​ See how the evolution of the internet, Wi‑Fi, smartphones, and broadband shifted the entire IT services model.​ Get a live walkthrough of an IP‑KVM setup and why BIOS‑level remote access is a game‑changer for techs.​​ Compare solo‑shop “boutique MSP” approaches to large managed services providers and decide what fits you.​ Learn how tools like ThreatLocker, TruGrid, and NetAlly fit into a Zero Trust and remote‑first support strategy.​ Pick up practical advice on handling user fears about updates, SSDs, and the never‑ending security headlines. Mentioned in the Show Mentioned in the Show Backblaze: https://www.backblaze.com Computer America (radio show): https://www.computeramerica.com The Healthy PC: Preventive Care and Home Remedies for Your Computer: https://amzn.to/4lzCubx JetKVM: https://jetkvm.com Tailscale: https://tailscale.com Guest (Carey Holzman) Carey Holzman is a veteran PC repair technician, author, and content creator known for showing everyday users how to build and maintain PCs the right way. He got his start in the 1980s tinkering with TRS‑80s, Atari systems, and early IBM‑compatible PCs, eventually turning that curiosity into a full‑time repair business and a long‑running presence in the tech community.​ Carey co‑authored The Healthy PC: Preventive Care and Home Remedies for Your Computer, served as a co‑host on the nationally syndicated Computer America radio show, and now runs a popular YouTube channel where he live‑streams PC builds, troubleshooting sessions, and practical advice for technicians and enthusiasts.​ YouTube: https://www.youtube.com/user/CareyHolzman​ LinkedIn: https://www.linkedin.com/in/careyholzman === SPONSORS:  Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/ Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready === SHOW MUSIC:  Item Title: Upbeat & Fun Sports Rock Logo  Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET Author Username: AlexanderRufire  Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

If you’ve ever wondered what’s really changing inside Kaseya and how it impacts your MSP, this is the episode to queue up. From the floor at Zero Trust World, Greg Jones breaks down the new partner-first mindset, the updated account management model, and how MSPs should be leaning on vendors for more than just tools in 2026.​​ Why listen Hear how Kaseya’s leadership change is reshaping MSP success priorities and investments.​​ Learn what the Kaseya partner pledge, flexible contracts, and catastrophic loss protection really mean for your business.​​ Discover how a territory-based account team (not just a single rep) can improve your support experience and escalation path.​​ Get practical advice on treating your MSP as a go‑to‑market business, not just a tech shop, to drive sales and marketing results in 2026.​​ Hear candid thoughts on vocal partner communities, renewals, and how to push your vendors to support real MSP growth.​ === Links Mentioned Alder Hey Children’s Charity (Alder Hey Children’s Charity / Hospital): https://www.alderheycharity.org​ Zero Trust World (ThreatLocker): https://ztw.com/ “The Best of 1 Minute Wednesday” (book): https://amzn.to/4rptCGW​ MSP Community / Managed Service Providers: https://www.mspalliance.com​ MSP Success (function at Kaseya): https://www.kaseya.com/solutions/msp​ === Guest bio Greg Jones is the Senior Vice President of MSP Success at Kaseya, where he leads initiatives across EMEA and North America to help managed service providers grow, scale, and get more value from their vendor partnerships. A former MSP owner himself, Greg is a multi‑award‑winning MSP growth strategist and the creator of the popular “1 Minute Wednesday” series, which shares fast, practical insights for IT service providers. He is also the author of the Amazon bestselling book “The Best of 1 Minute Wednesday,” with 100% of the profits supporting Alder Hey Children’s Charity.​ Website: https://www.kaseya.com/blog/the-best-of-1-minute-wednesday-by-greg-jones-for-msp-success/​ LinkedIn: https://www.linkedin.com/in/gregpjones === SPONSORS:  Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/ Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready === SHOW MUSIC:  Item Title: Upbeat & Fun Sports Rock Logo  Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET Author Username: AlexanderRufire  Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

What happens when a security‑obsessed MSP owner gets a front‑row seat to ThreatLocker’s product roadmap at Zero Trust World? Brian Weiss joins Uncle Marv live in Orlando to reveal how he evaluates new cybersecurity tools, rolls them into his managed services stack, and why ThreatLocker’s new Access Control might change how you think about ZTNA and device compliance.​ Why Listen Hear how ThreatLocker’s Partner Advisory Board actually influences roadmap and rollout.​ Learn what the new Access Control “elephant” does for secure access to Microsoft 365 and internal resources.​ Discover practical MSP considerations: offboarding old tools, deployment sequencing, and billing models.​ Understand why default‑deny and “allowing the right things” matters more than ever in cybersecurity.​ Get a peek into iTECH’s move to a Microsoft‑first stack with Defender and Dynamics 365.​​ Take away language you can use with clients to explain zero trust and identity protection. Guest Bio  Brian J. Weiss is the CEO and Chief AI Officer of ITECH Solutions, a managed service provider based in California that focuses on cybersecurity‑driven IT services for businesses. Since founding ITECH in 2005, he has grown the company from break‑fix into a full MSP, serves on multiple partner advisory boards—including ThreatLocker’s—and is leading a Microsoft‑first, Dynamics 365‑powered transformation of his firm. Website: https://itech-solutions.com LinkedIn: https://www.linkedin.com/in/brianjweiss === SPONSORS:  Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/ Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready === SHOW MUSIC:  Item Title: Upbeat & Fun Sports Rock Logo  Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET Author Username: AlexanderRufire  Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

This episode gets into the messy, real‑world side of MSP life—long drives, skeptical owners, and government projects that move at glacier speed. Josh shares how he scopes, prices, and delivers big networking and cloud jobs while staying a one‑man shop with a tight, dependable toolset. Why listen How to talk about managed services value when clients are still stuck on “call you when it breaks.” Real examples of using RMM, cloud backup, and MDR to prevent email compromise and downtime. What it took to design and roll out secure Wi‑Fi across multiple prisons, and why he said yes in the middle of COVID. Tips for working with state agencies and schools—from building relationships to handling RFPs and change orders. Why he’s sticking with Kaseya‑owned platforms instead of ripping everything out just to chase the latest tool. Ideas for focusing on niches like manufacturing and co‑managed IT, especially in smaller or rural markets. === Events Mentioned Zero Trust World: https://zerotrustworld.com ASCII Edge: https://www.ascii.com/ascii-edge​ Pax8 Beyond: https://www.pax8.com/en-us/pax8-events/pax8-beyond​ === Tools & Platforms Mentioned Datto RMM: https://www.datto.com/products/rmm​ Backupify for Microsoft 365: https://www.backupify.com/microsoft-365-backup​ Autotask PSA: https://www.datto.com/products/autotask-psa​ IT Glue: https://www.itglue.com/ Huntress MDR: https://www.huntress.com/platform/managed-edr​ Ubiquiti UniFi: https://www.ui.com/ === Guest Bio Joshua Zukerman is the founder and President of Snow Pond Technology Group, an MSP based in Oakland, Maine that has been delivering IT solutions to small businesses since 2004. With more than two decades of hands‑on experience in PC repair, networking, cloud services, and managed security, he helps organizations like law firms, dental practices, manufacturers, municipalities, and state agencies keep their systems secure, reliable, and compliant.  Website (Snow Pond Technology Group): https://snowpondtech.com​ LinkedIn: https://www.linkedin.com/in/joshuazukerman === SPONSORS:  Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/ Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready === SHOW MUSIC:  Item Title: Upbeat & Fun Sports Rock Logo Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET Author Username: AlexanderRufire Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Thinking about going deeper into Zero Trust or adding MDR to your MSP stack? Zachary Kender shares how Net-Tech Consulting committed to ThreatLocker, built services around high-demand verticals, and navigated the reality of vendor promises versus delivery. Marv adds his own experience trialing security tools that missed the mark, giving you a grounded view of what actually works for IT providers.​ Why Listen Discover how vertical focus on transportation and auto dealerships helped shape Net-Tech’s managed services strategy.​ Learn what “responsive support” really means when printers, finance workstations, and DMS systems must be online all day.​ Hear honest feedback on ThreatLocker Detect’s evolution and the impact of adding an MDR team behind it.​ Understand the risks of first-gen tools, “light” security dashboards, and vendor roadmaps that never seem to ship.​ Get insight into balancing IT compliance requirements, user expectations, and realistic SLAs in small MSP teams.​ Walk away with ideas on referral networks, niche selection, and protecting your time as an MSP owner.​ Guest Bio Zachary Kinder is the President and Partner of Net-Tech Consulting, an IT services and consulting firm based in El Paso, Texas, with clients across multiple metro areas including Dallas. With a career at Net-Tech that started as a level-one network technician in 2008, he has worked his way through engineering and leadership roles to lead the company’s delivery of managed IT services, cybersecurity, cloud solutions, and compliance-focused support for growing businesses. Drawing on earlier experience providing Tier 1 support for AT&T Wireless, Zachary is known for emphasizing “fanatical customer service” and building secure, reliable IT environments for private equity–backed and other security-sensitive organizations. Website: https://net-tech.us/ LinkedIn: https://www.linkedin.com/in/zachary-kinder-b2902199 === SPONSORS:  Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/ Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready === SHOW MUSIC:  Item Title: Upbeat & Fun Sports Rock Logo  Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET Author Username: AlexanderRufire  Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

If you’ve ever had a client ask, “How can we pay you less?” this episode gives you a better answer than discounting your services. Marv and Matt walk through practical ways to audit IT spend, expose hidden subscriptions, and use BetterTracker to deliver measurable savings that justify premium managed services. Why Listen Learn how one MSP uncovered seven Amazon Business Prime accounts and eliminated instant waste.​ Hear the story of a nonprofit saving $1,000 a month by cleaning up tech subscriptions.​ Get an inside look at BetterTracker’s renewal alerts, price-increase monitoring, and financial visibility.​ See how Plaid integration and Scout 365 help find rogue SaaS and shadow IT across clients.​ Understand how to position SaaS management as a vCIO-level service that deepens client trust.​ Discover the new Stack Market feature and what MSPs are actually deploying in their stacks. === SPONSORS:  Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/ Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready === SHOW MUSIC:  Item Title: Upbeat & Fun Sports Rock Logo  Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET Author Username: AlexanderRufire  Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Step into the energy of Zero Trust World 2026 with Uncle Marv as he sets up on-site and previews three days of serious cybersecurity learning for MSPs and IT pros. From live demos to hands-on certification opportunities, this quick intro gives you a front-row feel for what makes this event so valuable to IT businesses.​ Why Listen:  Get a clear overview of what Zero Trust World delivers for MSPs and IT teams.​ Hear which vendors and technology partners are powering the event, including ThreatLocker, NetAlly, 1Stream, and TruGrid.​ Learn about unique opportunities like the “Control Alt Hack” custom PC challenge and cyber hero certification exams with registration refunds.​ Discover session themes such as Microsoft 365 security tuning and SQL injection training you can bring back to your clients.​ Pick up context on networking, after-parties, and how to maximize your time at a security-focused conference. === SPONSORS:  Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/ Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready === SHOW MUSIC:  Item Title: Upbeat & Fun Sports Rock Logo  Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET Author Username: AlexanderRufire  Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

CISA’s CIRCIA rulemaking could reshape how serious cyber incidents get reported across critical infrastructure—and MSPs are right in the middle of it. In this episode, Uncle Marv breaks down what’s in play, what’s unclear, and what you should be building now so you’re not scrambling when clients (or regulators) start asking questions. Understand the 72-hour incident reporting expectation and the 24-hour ransom payment reporting requirement.​ Learn why MSPs may be treated like critical infrastructure, not “just vendors.”​ Get a practical view of what CISA expects inside an incident report (timelines, IOCs, TTPs, impact, mitigation).​ Hear where CISA is questioning scope: sector-based vs. size-based thresholds, and what that could mean for you.​ Find the operational gaps you need to close (logging, evidence aggregation, documentation speed). Links from the Show:  Cybersecurity and Infrastructure Security Agency (CISA): https://www.cisa.gov/​ Cyber Incident Reporting for Critical Infrastructure Act (CIRCIA): https://www.cisa.gov/circia​ Small Business Administration (SBA): https://www.sba.gov/​ Environmental Protection Agency (EPA): https://www.epa.gov/​ EPA Risk Management Program (RMP): https://www.epa.gov/rmp​ Department of Justice (DOJ): https://www.justice.gov/ === SPONSORS:  Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/ Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip Technology Partner, Liongard: https://www.itbusinesspodcast.com/liongard Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready === SHOW MUSIC:  Item Title: Upbeat & Fun Sports Rock Logo  Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET Author Username: AlexanderRufire  Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Most MSPs lock down firewalls, endpoints, and backups, but leave client websites wide open as an unmanaged liability. In this episode, Designer Ready’s team shows how to wrap websites into your MSP stack with ADA/WCAG compliance scanning, Cloudflare Enterprise, WAF protection, daily WordPress updates, and flat-fee web care that fits your MRR model. Why Listen: Learn why websites are a hidden liability for MSPs Understand ADA and WCAG compliance enforcement Hear real-world website breach stories Discover how Cloudflare Enterprise and WAF reduce risk Explore white-label recurring revenue models Make clients stickier with full-service offerings Links from the Show:  Florida Man: Orlando man arrested in alleged $328M cryptocurrency Ponzi scheme: https://linkly.link/2bfUy Designer Ready: https://designerready.net Unbound Digital: https://unbounddigital.net Florida Fish and Wildlife Conservation Commission (FWC): https://myfwc.com ITMSP Expo (MSP Expo): https://www.mspexpo.com Cork (Cork cybersecurity): https://www.corkinc.com ChannelPro DEFEND: https://www.channelprodefend.com Avast: https://www.avast.com Zero Trust World (ZTW): https://ztw.com/ === SPONSORS:  Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/ Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip Technology Partner, Liongard: https://www.itbusinesspodcast.com/liongard Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready === SHOW MUSIC:  Item Title: Upbeat & Fun Sports Rock Logo  Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET Author Username: AlexanderRufire  Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Uncle Marv sits down with Steve “DoorToDoor Geek” McLaughlin of Podnutz to unpack the early days of computer repair podcasting, Podnutz Pro, and Android App Addicts. They talk Linux, Android, F-Droid, app discovery, and why understanding multiple operating systems still gives MSPs and IT pros a technical edge. Why Listen:Hear the real story behind Podnutz, Podnutz Pro, and the early tech podcast network scene.​Learn how Linux, Android, and open source quietly power Azure, networking tools, and modern gaming.​Get practical tips on app discovery using F-Droid and Obtanium, plus how to avoid risky mobile apps.​Understand how AI will realistically fit into MSP work as an “assist,” not a replacement.​Take away evergreen MSP lessons on customer service, transparency, and managing expectations.​Hear personal stories about overcoming a speech impediment, content burnout, and keeping a tech community alive over decades.Link from the Show: Podnutz: https://podnutz.comAndroid App Addicts (Podnutz site): https://podnutz.com/category/android-app-addicts/Linux For The Rest Of Us (Podnutz): https://podnutz.com/category/linux-for-the-rest-of-us/Obtanium (GitHub project): https://github.com/ImranR98/ObtainiumF-Droid (official site): https://f-droid.orgSQLite: https://www.sqlite.orgValve (Steam): https://store.steampowered.comSteam Deck: https://www.steamdeck.com=== SPONSORS: Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlockerTechnology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTechnology Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerready=== SHOW MUSIC: Item Title: Upbeat & Fun Sports Rock Logo Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufire Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

This episode is your front‑row seat to two major 2026 MSP events without leaving your desk. Marvin, Eric, and Nick give you the real talk on Right of Boom, MSP Expo, and how Cork’s Cyber Score and financial protection can sharpen your security stack and sales story.Learn how Right of Boom’s workshop-style sessions differ from typical MSP shows and who gets the most value.Understand why MSP Expo feels huge but sometimes light on focused MSP traffic—and how to navigate multi‑show events.Hear how Cork’s Cyber Score works from inside your stack via RMM, EDR, backup, and M365 integrations.Get language to explain cyber scores and financial protection to non‑technical clients using FICO-style analogies.Pick up ideas on incident response billing, cyber insurance vs financial protection, and how to get paid for cleanup.Mentioned in the Show: Monica's Swag (from Sustainable Electronics) - https://sustainableelectronics.org/ All Things MSP (Eric Anthony): https://www.allthingsmsp.comRight of Boom (conference): https://rightofboom.comPax8 Beyond (conference): https://www.pax8.com/en-us/beyondITEXPO (TechSuperShow umbrella): https://www.itexpo.comMSP Expo: https://www.mspexpo.comChannelPro DEFEND (ChannelPro Network event): https://www.channelprodefend.comZero Trust World (ThreatLocker): https://zerotrustworld.threatlocker.comCork Cyber / Cork Inc.: https://corkinc.comEgnyte: https://www.egnyte.comEarly Recyclers / sustainable electronics recycler (best fit: ERI – Electronic Recyclers International): https://eridirect.com=== SPONSORS: Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlockerTechnology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTechnology Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerready=== SHOW MUSIC: Item Title: Upbeat & Fun Sports Rock Logo Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufire Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Nancy Henriquez of Sibyl Consulting Group returns to share her journey from building and exiting an MSP to authoring "Break-Fix to Breakthrough." She discusses shifting from reactive leadership to proactive mindset, redefining success around purpose and fulfillment, and applying book lessons during family challenges. MSP owners get real talk on mindset shifts for sustainable growth.Why Listen:Shift from reactive leadership causing sales slumps to proactive strategies that align with your purpose.Redefine MSP success beyond endpoint counts or exits—focus on fulfillment and team impact.Learn from Nancy's real story: building/exiting MSPs, writing amid grief, and coaching inflection points.Tackle limiting beliefs and "work on, not in" your business for true breakthroughs.Prep for MSP Expo with insider tips on leadership transitions any size MSP can use.Mentioned Entities with URLsBreak Fix to Breakthrough: https://amzn.to/4ql21G5John Maxwell Leadership: https://www.maxwellleadership.com/MSP Expo: https://events.channelpronetwork.com/msp-expoFort Lauderdale: https://www.fortlauderdale.govSuperOps: https://superops.com/=== SPONSORS: Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlockerTechnology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTechnology Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerready=== SHOW MUSIC: Item Title: Upbeat & Fun Sports Rock Logo Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufire Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Tired of stacking security tools without results? Roddy Bergeron, Sherweb's go-to cybersecurity fellow, shows MSPs how to build a real security OS—starting with people and processes. This raw chat from Roob conference unpacks vendor truths, community gold, and client-winning talks.Why Listen:Shift security from tools to outcomes that clients actually care about.Join Sherweb's free Cyber MSP Community for threat intel and playbooks.Master CIS controls implementation roadmap (coming soon).Navigate cyber insurance gaps, subrogation risks, and outage responses.Hold vendors accountable beyond steak dinners and swag.Revamp QBRs to build intrinsic value and raise prices confidently.Mentioned on the Show: Sherweb: https://www.sherweb.comCyber MSP Community: https://info.sherweb.com/cybermsp-communityHuntress: https://www.huntress.comSentinelOne: https://www.sentinelone.comPalisade: https://www.sherweb.com/security/palisadeCIS Controls: https://www.cisecurity.org/controlsKeeper: https://www.keepersecurity.comCIPP: https://cipp.appRight of Boom: https://rightofboom.com/Pax8: https://www.pax8.comMatt Lee: https://www.linkedin.com/in/cybermattlee/Dustin Bolander: https://www.linkedin.com/in/dbolander/Ash Cooper: https://www.linkedin.com/in/ash-cooper-cipp/John Hammond: https://www.linkedin.com/in/johnhammond010/Michael Slater: https://www.linkedin.com/in/slatermichael/=== SPONSORS: Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlockerTechnology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTechnology Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerready=== SHOW MUSIC: Item Title: Upbeat & Fun Sports Rock Logo Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufire Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

If you’ve ever felt trapped by a giant client that underpays, over-demands, and burns your weekends, this one is for you. Marv breaks down how UPS cut Amazon, how he fired a client that was 34% of his revenue, and how you can do the same without tanking your MSP.Why ListenSee how UPS cutting Amazon volume mirrors MSPs cutting low-margin, high-noise clients.Hear the full story of firing a massive, multi-office client that consumed over half of Marv’s time.Get concrete ideas for raising prices, enforcing minimums, and dealing with legacy plans.Walk away with guardrails so no client exceeds a healthy percentage of your MRR again.Get practical tips for resetting SLAs, pricing, and standard stacks without apologizing.Understand how last-mile style work, legacy servers, and freebies quietly destroy profit.=== NewsFortinet FortiGate Owners: New SSO Bypass Being Exploited Even on Patched Deviceshttps://thehackernews.com/2026/01/fortinet-patches-cve-2026-24858-after.htmlNotepad++ Supply Chain Attack Attributed to Chinese APT — Backdoor Delivered for Six Monthshttps://www.helpnetsecurity.com/2026/02/03/notepad-supply-chain-attack-iocs-targets/OpenClaw AI Agent Platform Exposes Thousands of Instances to Unauthenticated Controlhttps://www.pointguardai.com/ai-security-incidents/openclaw-moltbot-agent-control-plane-exposureMicrosoft Defender Adds Threat Protection for AI Agents Built with Foundryhttps://learn.microsoft.com/en-us/azure/defender-for-cloud/release-notesFlorida Man Arrested at Disney-Area Resorthttps://linkly.link/2ZjYg=== Mentioned in the ShowIT Expo: https://www.itexpo.comMSP Expo: https://www.mspexpo.comTech Super Show: https://www.tmcnet.com/techsupershow/MSP Association of America: https://mspaa.orgRight of Boom (Right of Boom conference): https://rightofboom.comMicrosoft Defender for Cloud / AI services: https://azure.microsoft.com/services/defender-for-cloudSherweb: https://www.sherweb.comZero Trust World: https://zerotrustworld.comChannelPro Defend: https://www.channelprodefend.com=== SPONSORS: Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlockerTechnology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTechnology Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerready=== SHOW MUSIC: Item Title: Upbeat & Fun Sports Rock Logo Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufire Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

If you’ve ever wondered whether Zero Trust is just layered marketing or a must-have for your MSP, this episode gives you a grounded, real-world answer. Marv and Raffi translate frameworks like NIST 800‑207 into operations decisions you can actually implement with your current stack.Why Listen:Hear a real attack story where VPN, RMM, ThreatLocker, and EDR all played a role.Learn why “never trust, always verify” applies to vendors, tools, and RMMs—not just end users.Understand the interplay between MDM, PAM, EDR, conditional access, and Zero Trust.Get a practical stepladder approach: identity, device, and data as your starting pillars.Discover why security is a process, not a tool—and how to charge more for the extra work.Resources and MentionsTriada Networks: https://triadanet.comNIST Special Publication 800‑207 (Zero Trust Architecture): https://csrc.nist.gov/publications/detail/sp/800-207/finalDuo (MFA): https://duo.comMicrosoft Intune: https://www.microsoft.com/microsoft-365/business/microsoft-intuneMicrosoft 365 / Azure AD / Entra ID: https://www.microsoft.com/microsoft-365Okta: https://www.okta.com=== SPONSORS: Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlockerTechnology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerready=== SHOW MUSIC: Item Title: Upbeat & Fun Sports Rock Logo Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufire Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

This episode centers on how connection and community shape both workplace culture and personal wellbeing. Lori Saitz shares how she helps companies use internal podcasts to improve communication and build culture, while also telling her story of moving from digital nomad life to creating a grounded, community-focused life in Charlotte. Gratitude, intentional relationships, and honest storytelling run through the whole conversation, from leadership communication to personal health.Top TakeawaysInternal podcasts act as a modern replacement for company newsletters and sporadic town halls, giving leaders a direct, human way to communicate with employees.Lori’s “core four” focus—culture, communication, connection, and community—guides short, weekly 15‑minute internal episodes that employees can easily consume.These internal shows are especially powerful for midsize companies and distributed teams (remote workers, people in trucks, manufacturing staff) who can’t always attend live meetings.Gratitude and grounding practices can be woven into workplace content, helping people reset before or after stressful meetings and stay more centered.Lori’s own shift from nomading to settling in Charlotte highlights the importance of intentionally building community and creating a “nest” for emotional health.Relationships change as people grow; part of staying healthy and authentic is accepting when certain friendships are no longer aligned.Social connection and a sense of purpose are major contributors to longevity and wellbeing, often outweighing purely nutritional or medical factors.=== SPONSORS: Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlockerLegacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerready=== SHOW MUSIC: Item Title: Upbeat & Fun Sports Rock Logo Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufire Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

View the livestream here: https://www.youtube.com/live/4wEUtHAnWyI?si=xoTByC859c2N44NlWhat We CoverWhen clients ask ChatGPT instead of calling youThe junior user who wanted to bypass TruGrid with IP whitelisting on a Comcast residential line.Remote users, OneDrive chaos, and SharePoint securityMigrating data from a former IT person’s personal OneDrive into SharePoint with proper permissions.Requirements like “only this junior can access files from one company laptop” and how that changes your design.Shared RDP workstation and licensing headachesNetAlly AllyWare 2.9: Easy Wired & Easy Wi‑FiWhat’s new in AllyWare 2.9 (build 2.9.0.85) and why you need AllyCare for updates.Easy Wired and Easy Wi‑Fi views on EtherScope and LinkRunner for one‑tap tests.Wi‑Fi 7‑related enhancements, MLO (multi‑link optimization), and faster AirMapper surveys.Community, outages, and upcoming eventsTop 10 things IT pros did during the recent M365 outage, including “on‑prem doesn’t look so bad after all.”Conference season preview: Right of Boom (Vegas), IT Expo / MSP Expo / TechSuperShow, ChannelPro Defend and Zero Trust World.Listener email on zero trust platforms, ThreatLocker vs. Microsoft 365 stack considerations.=== Links from the ShowNetAlly 2.9 Update: https://linkly.link/2ZMbnEtherScope: https://amzn.to/4kgiZULIT Expo: https://www.itexpo.comMSP Expo: https://www.mspexpo.comChannelPro Defend: https://events.channelpronetwork.comZero Trust World (ThreatLocker event): https://zerotrustworld.threatlocker.comRight of Boom: https://rightofboom.comFlorida Man - Grady Judd Morning briefing: https://linkly.link/2ZMbg=== SPONSORS: Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlockerLegacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerready=== SHOW MUSIC: Item Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufireItem License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.