5 changes to make in your 2026 social media content

If you're feeling like social media is shifting, you’re not imagining it. In this video, I’m sharing 5 important things to change or incorporate in your social media content strategy in 2026 so you can keep growing without losing your voice or energy. Whether you're an author, artist, or creative entrepreneur, these shifts will help you stay aligned and effective.We’ll cover:- Why incorporating your values + storytelling matters more than ever- The shift away from hashtags (and what to focus on instead)- How to make polished content still feel genuine- The rise of live selling and what CTAs actually convert- Using tools like ManyChat to deepen connection with your audienceManyChat is my favorite tool for automating comments and personalizing the experience for my audience. Here's my affiliate link where you can get 50% off your first 2 months of ManyChat Pro: https://manychat.partnerlinks.io/t8vq7mqt9m65-wki14CHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebieJOIN THE CREATIVE'S CONTENT CLUB WAITLIST! Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-ytABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing/business coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 8+ years, becoming a full-time writer and selling over 60k books with social media and content marketing, I now teach other creatives, like authors, musicians, artists, poets, photographers and more, how to grow and sell their creative work with marketing! CONNECT WITH SHELBY: I post marketing tips here on YouTube (subscribe for more videos!) as well as on Instagram. https://www.instagram.com/marketingbyshelbyhttps://marketingbyshelby.com/Thanks so much for watching! Please subscribe for weekly marketing videos and give this video a like so more authors and creatives can find these tips.