Marketing by Shelby

If you've been wondering what it actually looks like to have consistent marketing support as an author, artist or maker, this video is your behind-the-scenes tour. I'm walking you through everything inside the Creative's Content Club: my popular marketing membership that isn't just a course. It's a hands-on step by step marketing system with new tools, trainings and templates every month.You'll learn what you get, how it works, who it's for, and why it's built differently than anything else out there.✨ The doors are open now through April 30 only with limited-time bonuses. Join us here: https://marketingbyshelby.com/clubIf you have any questions about joining, please email [email protected] (yes, that's .co, not .com!)💛 And if you found me through the Sales Made Simple Summit — welcome! You've invested time in learning and watching the summit sessions. Now it's time to take action and get support, templates and systems to help you implement! Join the Club for a place to keep the momentum going, month after month.I hope to see you inside!CHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebieJOIN THE CREATIVE'S CONTENT CLUB WAITLIST! Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-ytABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing/business coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 8+ years, becoming a full-time writer and selling over 60k books with social media and content marketing, I now teach other creatives, like authors, musicians, artists, poets, photographers and more, how to grow and sell their creative work with marketing! CONNECT WITH SHELBY: I post marketing tips here on YouTube (subscribe for more videos!) as well as on Instagram. https://www.instagram.com/marketingbyshelby https://marketingbyshelby.com/ Thanks so much for watching! Please subscribe for weekly marketing videos and give this video a like so more authors and creatives can find these tips.

Getting likes is nice but getting sales from your content is the goal. In this video, I'm giving you 5 specific content ideas that are designed to move people from "I love your stuff" to "I just bought your thing" — and they work whether you're on Instagram, TikTok, YouTube or somewhere else.These are the kinds of strategies I teach inside the Creative's Content Club every single month. But today, you're getting them for free.🎉 And if you want even MORE of this — join me at the Sales Made Simple Summit! It's a free 3-day virtual event April 20–22 where 15 experts (including me!) are sharing their best strategies for authors and artists who want to sell more. Save your spot: https://marketingbyshelby.com/summitWatch last week's episode on how to sell without feeling salesy: https://youtu.be/IsKO3Pvd18ACHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebieJOIN THE CREATIVE'S CONTENT CLUB WAITLIST! Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-ytABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing/business coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 8+ years, becoming a full-time writer and selling over 60k books with social media and content marketing, I now teach other creatives, like authors, musicians, artists, poets, photographers and more, how to grow and sell their creative work with marketing! CONNECT WITH SHELBY: I post marketing tips here on YouTube (subscribe for more videos!) as well as on Instagram. https://www.instagram.com/marketingbyshelby https://marketingbyshelby.com/ Thanks so much for watching! Please subscribe for weekly marketing videos and give this video a like so more authors and creatives can find these tips.

Get started with Brevo, an intuitive, easy-to-use tool for your email marketing today and get 50% off using code BYSHELBY50: http://get.brevo.com/byshelby🎉 Want to go deeper? I'm hosting the Sales Made Simple Summit — a FREE 3-day virtual event April 20–22 with 15+ experts sharing their best sales strategies for authors and artists. Register here: https://marketingbyshelby.com/summitDoes selling feel awkward? Like you're suddenly a totally different person the moment you mention your offer? In this video, I'm breaking down a few of my favorite frameworks for selling in a way that actually feels good — so you can stop avoiding it and start seeing real results from your content.Whether you sell books, art, or services, this one's for you.Check out last week's video to learn more about my ABC framework for marketing: https://creators.spotify.com/pod/profile/marketingbyshelby/episodes/The-3-Part-Marketing-Method-Every-Author-and-Artist-Needs-e3hbvboCHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebieJOIN THE CREATIVE'S CONTENT CLUB WAITLIST! Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-ytABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing/business coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 8+ years, becoming a full-time writer and selling over 60k books with social media and content marketing, I now teach other creatives, like authors, musicians, artists, poets, photographers and more, how to grow and sell their creative work with marketing! CONNECT WITH SHELBY: I post marketing tips here on YouTube (subscribe for more videos!) as well as on Instagram. https://www.instagram.com/marketingbyshelby https://marketingbyshelby.com/ Thanks so much for watching! Please subscribe for weekly marketing videos and give this video a like so more authors and creatives can find these tips.

FREE SALES MADE SIMPLE SUMMIT FOR AUTHORS & ARTISTS! Get your free ticket here: https://marketingbyshelby.com/summitIf marketing has ever felt like too much (too complicated, too time-consuming, or just not designed for creative people like you) this video is for you.In this video, I'm sharing my ABC Marketing Method: the simple three-part framework I use with authors, artists, and makers to help them build a marketing system that actually works without burning out or losing their creative voice.We'll go into detail with each one, including resources to use for audience research, what a strong brand entails, and more so you can stand out in 2026.CHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebieJOIN THE CREATIVE'S CONTENT CLUB WAITLIST! Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-ytABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing/business coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 8+ years, becoming a full-time writer and selling over 60k books with social media and content marketing, I now teach other creatives, like authors, musicians, artists, poets, photographers and more, how to grow and sell their creative work with marketing! CONNECT WITH SHELBY: I post marketing tips here on YouTube (subscribe for more videos!) as well as on Instagram. https://www.instagram.com/marketingbyshelby https://marketingbyshelby.com/ Thanks so much for watching! Please subscribe for weekly marketing videos and give this video a like so more authors and creatives can find these tips.

Get started with Brevo, an intuitive, easy-to-use tool for your email marketing today and get 50% off using code BYSHELBY50: http://get.brevo.com/byshelbyWhile you're here, grab my FREE List Growth Starter Kit: https://www.marketingbyshelby.com/freebie In this episode, we're talking about how the tangible steps you need to take to get started with email marketing - one of the TOP marketing platforms you should be using as a creative. We'll discuss picking a platform, setting up your email list and opt-in form, ways to grow your email list, and the more complicated steps like setting up a domain email and the legal stuff you need to know. CHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebieJOIN THE CREATIVE'S CONTENT CLUB WAITLIST! Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-ytABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing/business coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 8+ years, becoming a full-time writer and selling over 60k books with social media and content marketing, I now teach other creatives, like authors, musicians, artists, poets, photographers and more, how to grow and sell their creative work with marketing! CONNECT WITH SHELBY: I post marketing tips here on YouTube (subscribe for more videos!) as well as on Instagram. https://www.instagram.com/marketingbyshelby https://marketingbyshelby.com/Thanks so much for watching! Please subscribe for weekly marketing videos and give this video a like so more authors and creatives can find these tips.

Let's take a look at what's working well on TikTok for authors and artists and WHY these videos work so well! We'll look at simple b-roll style content, carousels and slideshows, as well as storytelling and vlog-style TikToks. No matter your age, niche or genre, TikTok can be a fantastic platform for growing your audience and finding customers. And remember, you don't need to go viral to make sales, but you DO need to speak to your target audience and know them well. Want to learn how to use TikTok as an author? Check out my bestselling guide, The BookTok Blueprint. Your step by step guide to getting started on TikTok, growing your audience of readers and making sales: https://marketingbyshelby.com/the-booktok-blueprintWhether you're an author, artist or creative, you'll walk away from this episode with inspiration and ideas for creating your OWN high-performing content. CHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebieJOIN THE CREATIVE'S CONTENT CLUB WAITLIST! Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-ytABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing/business coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 8+ years, becoming a full-time writer and selling over 60k books with social media and content marketing, I now teach other creatives, like authors, musicians, artists, poets, photographers and more, how to grow and sell their creative work with marketing! CONNECT WITH SHELBY: I post marketing tips here on YouTube (subscribe for more videos!) as well as on Instagram. https://www.instagram.com/marketingbyshelby https://marketingbyshelby.com/

Last week to enroll! Work with me on your marketing strategy in a private 6-week, customized program. Learn more at: https://marketingbyshelby.com/momentumIn my work as a marketing teacher, I've audited and analyzed THOUSANDS of pieces of content. And in this video, I'm going to show you some current popular posts on Instagram and break down WHY they work so well. We'll look at sales posts, storytelling posts, and what I call "show" posts - the relatable, get visible posts that bring in new audiences.And remember, you don't need to go viral to make sales, but you DO need to speak to your target audience and know them well. Whether you're an author, artist or creative, you'll walk away from this episode with inspiration and ideas for creating your OWN high-performing content. Authors, check out the ARC Platform Ari is building: https://www.instagram.com/astronomerscreed/reel/DSzbC78DR3C/CHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebieJOIN THE CREATIVE'S CONTENT CLUB WAITLIST! Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-ytABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing/business coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 8+ years, becoming a full-time writer and selling over 60k books with social media and content marketing, I now teach other creatives, like authors, musicians, artists, poets, photographers and more, how to grow and sell their creative work with marketing! CONNECT WITH SHELBY: I post marketing tips here on YouTube (subscribe for more videos!) as well as on Instagram. https://www.instagram.com/marketingbyshelby https://marketingbyshelby.com/ Thanks so much for watching! Please subscribe for weekly marketing videos and give this video a like so more authors and creatives can find these tips.

In this interview, I chat with Creative's Content Club member, Kendra Pecci, about her book launch strategy that resulted in hitting her goal of 300 sales within 2 days of her book being available, and how she's now reaching new readers on social media. We dive into a post that's gotten over 11,000 views and brought in new followers over time thanks to The Creative's Content Club, how her identity as a writer helped her throughout this journey, and more.Thanks to Kendra for sitting down to chat with me and for being a part of the Club!Kendra Pecci's website:http://www.kendrapecci.com/ https://www.instagram.com/author_kendra_pecci/WORK WITH ME THIS YEAR!Join the waitlist for the 6-week private Marketing Momentum Accelerator, starting in March! Work with me for 6 weeks on your marketing strategy, customized to you and your needs : https://www.marketingbyshelby.com/waitlist-mmaCHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebieJOIN THE CREATIVE'S CONTENT CLUB WAITLIST! Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-ytABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing/business coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 8+ years, becoming a full-time writer and selling over 60k books with social media and content marketing, I now teach other creatives, like authors, musicians, artists, poets, photographers and more, how to grow and sell their creative work with marketing! CONNECT WITH SHELBY: I post marketing tips here on YouTube (subscribe for more videos!) as well as on Instagram. https://www.instagram.com/marketingbyshelby https://marketingbyshelby.com/

Curious about how much YouTube pays a creator with about 12,000 subscribers? In this video, I take you behind-the-scenes into my YouTube channel dashboard to show you my total revenue, monthly breakdown, comparison to the previous year, and a real look at which videos brought me the most revenue.Plus, I share more about my real strategy with YouTube: how it brings me new leads and how my brand deals increased in 2025!Check out my past YouTube monetization videos:How much YouTube paid me with 7k subscribers: https://youtu.be/DmaUvEHo9TAHow much YouTube paid me in one month: https://youtu.be/ycmqgA7Q8Q4CHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebieJOIN THE CREATIVE'S CONTENT CLUB WAITLIST! Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-ytABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing/business coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 8+ years, becoming a full-time writer and selling over 60k books with social media and content marketing, I now teach other creatives, like authors, musicians, artists, poets, photographers and more, how to grow and sell their creative work with marketing! CONNECT WITH SHELBY: I post marketing tips here on YouTube (subscribe for more videos!) as well as on Instagram. https://www.instagram.com/marketingbyshelbyhttps://marketingbyshelby.com/ Thanks so much for watching! Please subscribe for weekly marketing videos and give this video a like so more authors and creatives can find these tips.

If you're feeling like social media is shifting, you’re not imagining it. In this video, I’m sharing 5 important things to change or incorporate in your social media content strategy in 2026 so you can keep growing without losing your voice or energy. Whether you're an author, artist, or creative entrepreneur, these shifts will help you stay aligned and effective.We’ll cover:- Why incorporating your values + storytelling matters more than ever- The shift away from hashtags (and what to focus on instead)- How to make polished content still feel genuine- The rise of live selling and what CTAs actually convert- Using tools like ManyChat to deepen connection with your audienceManyChat is my favorite tool for automating comments and personalizing the experience for my audience. Here's my affiliate link where you can get 50% off your first 2 months of ManyChat Pro: https://manychat.partnerlinks.io/t8vq7mqt9m65-wki14CHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebieJOIN THE CREATIVE'S CONTENT CLUB WAITLIST! Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-ytABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing/business coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 8+ years, becoming a full-time writer and selling over 60k books with social media and content marketing, I now teach other creatives, like authors, musicians, artists, poets, photographers and more, how to grow and sell their creative work with marketing! CONNECT WITH SHELBY: I post marketing tips here on YouTube (subscribe for more videos!) as well as on Instagram. https://www.instagram.com/marketingbyshelbyhttps://marketingbyshelby.com/Thanks so much for watching! Please subscribe for weekly marketing videos and give this video a like so more authors and creatives can find these tips.

JOIN THE CREATIVE'S CONTENT CLUB: OPEN FOR ENROLLMENT NOW! Work with me on your marketing in 2026! With our monthly content plans, step-by-step trainings, and access to me (Shelby!) as your marketing coach for quick answers and personalized feedback.Enrollment closes soon. Join us at: https://marketingbyshelby.com/club Ready to finally launch or grow your author or artist career in 2026? This is the step-by-step roadmap I recommend for launching your work and building an audience from scratch.In this video, we'll talk about the 5 key steps to launching your career as an author or artist, both when it comes to creating a great product, but also picking your platforms and focus... and then marketing and selling your work!RESOURCES MENTIONED IN THIS VIDEO:3 ways to grow your audience this year with collaborations: https://youtu.be/5qv5URcSqvoStaying motivated and consistent (most recent episode): https://creators.spotify.com/pod/profile/marketingbyshelby/episodes/My-Daily-Routine-for-Motivation--Consistency-as-a-Creative-Entrepreneur-e3de2s3CHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebieJOIN THE CREATIVE'S CONTENT CLUB WAITLIST! Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-podABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing/business coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 8+ years, becoming a full-time writer and selling over 60k books with social media and content marketing, I now teach other creatives, like authors, musicians, artists, poets, photographers and more, how to grow and sell their creative work with marketing! CONNECT WITH SHELBY: I post marketing tips here on YouTube (subscribe for more videos!) as well as on Instagram. https://www.instagram.com/marketingbyshelby https://marketingbyshelby.com/ Thanks so much for watching! Please subscribe for weekly marketing videos and give this video a like so more authors and creatives can find these tips.

Ready to stay on track with your goals in 2026? Use FocusedSpace for daily accountability, coworking, and goal setting. Use code SHELBY to use FocusedSpace for just $2 a WEEK! https://get.focused.space/shelbyAs a creative entrepreneur, staying consistent and motivated can feel impossible some days, especially when you're juggling all the things. In this video, I’m sharing my favorite strategies that actually keep me on track: from how I manage my time, to how I keep myself internally motivated, as well as using external factors like body doubling and coworking. Whether you're an author, artist, or maker, these tips are designed to help you stay inspired and aligned with your big vision.The Creative’s Content Club opens for enrollment THIS WEEK (Jan 2026) and saves our members HOURS of time each month on their social media content! Join the waitlist below to be the first to know when doors open and you'll automatically get my 2026 Marketing Predictions guide, completely free: https://marketingbyshelby.com/waitlist-podInside the Club, members get:- Monthly content plans for authors & artists- Done-for-you templates- Fill-in-the-blank captions and hooks- Trending audios and content examplesAnd that's just one aspect of the Club - you'll also get direct support and feedback from me, plus all our trainings on creating a marketing strategy that works.👉 Join the waitlist below to be the first to know when doors open: https://marketingbyshelby.com/waitlist-podCHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebie

In this video, I’m walking you through a full week of social media content ideas for authors and artists—designed to help you grow your audience, build a personal brand, and sell your work in a way that feels authentic (not forced). We’re talking about what actually works in 2026 and beyond, why building a personal brand matters more than ever, and how to rotate content using my Show, Sell, Storytell method so you’re not just posting to post—you’re building connection and momentum.These ideas work for authors, visual artists, makers, poets, writers, photographers and more. And yes: many of them can be adapted to faceless content too.✨ Want this kind of content planned for you every month? The Creative’s Content Club opens for enrollment very soon and saves our members HOURS of time each month on their social media content!Inside the Club, members get:- Monthly content plans for authors & artists- Done-for-you templates- Fill-in-the-blank captions and hooks- Trending audios and content examplesAnd that's just one aspect of the Club - you'll also get direct support and feedback from me, plus all our trainings on creating a marketing strategy that works.👉 Join the waitlist below to be the first to know when doors open: https://marketingbyshelby.com/waitlist-podCHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebieABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing/business coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 8+ years, becoming a full-time writer and selling over 60k books with social media and content marketing, I now teach other creatives, like authors, musicians, artists, poets, photographers and more, how to grow and sell their creative work with marketing! CONNECT WITH SHELBY: I post marketing tips here on YouTube (subscribe for more videos!) as well as on Instagram. https://www.instagram.com/marketingbyshelby https://marketingbyshelby.com/ Thanks so much for watching! Please subscribe for weekly marketing videos and give this video a like so more authors and creatives can find these tips.

In this episode, I walk you through the 8 income streams I have as an author with a personal brand, as well as a creative with a marketing company that has grown to over 9,000 students. You'll hear what the 8 are, what percentage of revenue they made up in my business this year, and more.What was your primary income stream in your creative business this year? Are you looking to add one in 2026?CHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebieJOIN THE CREATIVE'S CONTENT CLUB WAITLIST! Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-pod

In this video, I'm talking about something very near and dear to my heart: building momentum for your marketing and business... and actually keeping it! We'll talk about the 4 steps to creating momentum and the elements crucial to marketing that works.At the end, I'll invite you to check out my new program, the 4-Week Marketing Momentum Accelerator, where I'm working closely with a handful of creatives in Jan 2026. Learn more and enroll here by DEC 22!: https://www.marketingbyshelby.com/momentumListen to this recent episode next: All the experiments I tried in my creative business this yearCHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebieJOIN THE CREATIVE'S CONTENT CLUB WAITLIST! Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-pod

Ready to make 2026 your year to use email marketing effectively? Sign up with Brevo, an easy email marketing tool! Use code BYSHELBY to save 50% on their Starter and Standard Plans for the first 3 months: https://get.brevo.com/byshelbyThanks to Brevo for sponsoring today's video! #BrevoPartner I’ve made plenty of mistakes in my creative business—and in this honest video, I’m sharing the biggest lessons I learned the hard way so you can avoid these pitfalls and grow your creative business faster. Perfect for authors, artists, and makers who want to build sustainable success without the trial-and-error I went through.CHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebieJOIN THE CREATIVE'S CONTENT CLUB WAITLIST! Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-podABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing/business coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 8+ years, becoming a full-time writer and selling over 60k books with social media and content marketing, I now teach other creatives, like authors, musicians, artists, poets, photographers and more, how to grow and sell their creative work with marketing!

This year, I ran so many creative business experiments—social media tests, email marketing tweaks, giveaways, sales strategies, and everything in between. In this video, I’m breaking down what actually worked, what totally flopped, and what I’d absolutely do again. Whether you're an author, artist, or creative entrepreneur, this recap will help you plan smarter for next year and skip the mistakes I made.Mentioned in the video: Trial Reels Tutorial: https://www.youtube.com/watch?v=SmcSd3zvMuI&t Enroll in the private 4-Week Marketing Momentum Accelerator by Dec. 22! We start Jan. 5. You, me and your marketing momentum! Learn more about the program here and start 2026 with a mentor, strategy, insights and direct feedback on your content! https://marketingbyshelby.com/momentumMentioned in today's video:I use Interact to make my lead magnet quizzes! Here's my affiliate link: https://get.tryinteract.com/shelbyCHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebieJOIN THE CREATIVE'S CONTENT CLUB WAITLIST! Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-podABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing/business coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 8+ years, becoming a full-time writer and selling over 60k books with social media and content marketing, I now teach other creatives, like authors, musicians, artists, poets, photographers and more, how to grow and sell their creative work with marketing!

Open me for details on how to grow your Instagram following and get more reviews and testimonials!Increase sales with social proof: Collect product reviews & testimonials in minutes with https://shoutout.io/. Thanks to Shoutout for sponsoring today's video!In this week's episode, we're talking about what's new with Instagram's algorithm, how to shift your strategy to get better results from your posts, and more. We'll talk about ways to get more reach and engagement, and the reality of what's needed to compete with AI and all the noise on the platform. WANT TO GROW YOUR INSTAGRAM FOLLOWING? CHECK OUT MY INSTAGRAM ADS VISIBILITY MASTERCLASS, only available now through Tuesday November 25 as an early Black Friday offer! https://cart.shelbyleigh.co/ig-ads/P.S. That's not all I'm doing for Black Friday! Stay tuned for Nov 28 when my courses and guides will be on sale all weekend long, plus I'll be dropping two new offers. Join my email list below so you don't miss it! CHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebie

Let's talk about how to run a successful campaign and the 5 types of content you need to share in order to get your customers ready to buy, whether you're hosting a Black Friday sale, a launch or another type of marketing campaign.Increase sales with social proof: Collect product reviews & testimonials in minutes with https://shoutout.io/. Thanks to Shoutout for sponsoring today's video!CHECK OUT MY LATEST MARKETING FREEBIES and get on the waitlist for my November special offers: https://marketingbyshelby.com/freebieJOIN THE CREATIVE'S CONTENT CLUB WAITLIST! Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-podABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing/business coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 8+ years, becoming a full-time writer and selling over 60k books with social media and content marketing, I now teach other creatives, like authors, musicians, artists, poets, photographers and more, how to grow and sell their creative work with marketing! CONNECT WITH SHELBY: I post marketing tips here on YouTube (subscribe for more videos!) as well as on Instagram. https://www.instagram.com/marketingbyshelby https://marketingbyshelby.com/

Get 30% off for the first 3 months of Omnisend with code SHELBY30: https://your.omnisend.com/Shelby Thanks to Omnisend for sponsoring this video!In this week's episode, we're talking about 4 things you should do now and through the end of the year for 2026 growth for your product-based businesses like artists, authors, and makers. I'll share what each one is, why it's important and how to get started with each. CHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebieJOIN THE CREATIVE'S CONTENT CLUB WAITLIST! Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-podABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing/business coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 8+ years, becoming a full-time writer and selling over 60k books with social media and content marketing, I now teach other creatives, like authors, musicians, artists, poets, photographers and more, how to grow and sell their creative work with marketing! https://www.instagram.com/marketingbyshelby

In this episode, I'm sharing one of my favorite ways to use email marketing, save myself time, and welcome in new subscribers in a way that makes them excited to learn more about my brand, my offers, and open future emails from me! I break it all down in this new episode so you can learn everything you need to know to get started.Get 30% off for the first 3 months of Omnisend with code SHELBY30: https://your.omnisend.com/Shelby Thanks to Omnisend for sponsoring this episode!CHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebieJOIN THE CREATIVE'S CONTENT CLUB WAITLIST! Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-podABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing/business coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 8+ years, becoming a full-time writer and selling over 60k books with social media and content marketing, I now teach other creatives, like authors, musicians, artists, poets, photographers and more, how to grow and sell their creative work with marketing! CONNECT WITH SHELBY: I post marketing tips on YouTube @marketingbyshelby (subscribe for more videos!) as well as on Instagram.

In this week's episode, learn why email marketing is a non-negotiable in your marketing strategy, how to grow your list (with different lead magnet examples!), and what isn't as effective for growing lists anymore! Stay tuned for next week where we'll dive deeper into email marketing automations and strategies. Get 30% off for the first 3 months of Omnisend with code SHELBY30: https://your.omnisend.com/Shelby Thanks to Omnisend for sponsoring this video!CHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebieJOIN THE CREATIVE'S CONTENT CLUB WAITLIST! Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-pod ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing/business coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 8+ years, becoming a full-time writer and selling over 60k books with social media and content marketing, I now teach other creatives, like authors, musicians, artists, poets, photographers and more, how to grow and sell their creative work with marketing!

THE CREATIVE'S CONTENT CLUB IS OPEN FOR ENROLLMENT THROUGH OCTOBER 15! Join my popular marketing & mentoring program for support, trainings, templates and more to help you make Q4 your best season yet! https://marketingbyshelby.com/club In this episode, I'm talking to author and Creative's Content Club member, Kimberly King, about the relaunch of her body safety children's book, I Said No! We discuss how she got her original book deal, her new book deal, and how a relaunch of a 15-year old book went! Throughout the episode, Kimberly shares insightful tips about book launch kits, sticking with small steps, collaborating, and continuing to market a book for years after it's been out. Enjoy the episode!Kimberly's Info:The new edition of her book, I Said No: https://amzn.to/3KMC5Efhttps://www.toughtopicsmom.com/https://www.instagram.com/toughtopicsmom/Timestamps: 0:00 - How Kimberly's book journey started2:15 - Landing a book deal4:05 - Book launching, collaborating and authority-building6:15 - Publicity and PR 7:25 - Republishing and relaunching a bestselling book10:25 - How her 2nd book launch was different14:00 - How Kim used reviews to improve the 2nd edition16:15 - Book launch kits for increased visibility18:10 - Taking the initiative to ask for help21:00 - How to keep traction going for your book23:20 - Small actions made Kimberly's book a bestseller26:20 - #1 piece of advice for other authorsCHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebieABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing/business coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 8+ years, becoming a full-time writer and selling over 60k books with social media and content marketing, I now teach other creatives, like authors, musicians, artists, poets, photographers and more, how to grow and sell their creative work with marketing! CONNECT WITH SHELBY: I post marketing tips here on YouTube (subscribe for more videos!) as well as on Instagram. https://www.instagram.com/marketingbyshelby https://marketingbyshelby.com/ Links featured here may be affiliate links which support the channel at no extra cost to you.Thanks so much for watching! Please subscribe for weekly marketing videos and give this video a like so more creatives can find these tips.

In part 2 of my Black Friday / holiday promo series, I'm sharing 5 different ways to run a campaign during Q4 to increase sales! Steep discounts are not the only way to run a promotion, so I hope that one or more of these ideas gets you excited for how you can offer something new to your audience and increase sales during a time when more people are buying gifts!If you missed part 1 of this series, you can find it here: https://open.spotify.com/episode/5mvB5XWETJGRCcA2r9cINdResources mentioned:Join the wait list for Custom Marketing Strategies (my premium offer for those wanting their marketing strategy done for them!): https://marketingbyshelby.com/customMy popular low-ticket marketing membership, The Creative's Content Club (I am SO excited for what's planned for Q4!). Don't miss it; get on the wait list here: https://www.marketingbyshelby.com/waitlist-podThanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey!Get your hands on my latest marketing freebie: ⁠https://marketingbyshelby.com/freebie⁠⁠ ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media.CONNECT WITH SHELBY:⁠⁠https://tiktok.com/@marketingbyshelby⁠⁠⁠⁠https://instagram.com/marketingbyshelby⁠⁠https://www.youtube.com/@marketingbyshelby⁠⁠⁠⁠https://marketingbyshelby.com/⁠⁠Thanks so much for listening! Please subscribe for weekly marketing episodes and tips.Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby.

In part 1 of this holiday/Black Friday promotion series, I'm talking about the 5 things you need to do to increase sales before the end of the year. As creative, product-based businesses, Q4 can be one of the best times of year for our sales and growth. Get ready for it!We'll talk about:-Growing your audience now so they're ready for Q4-How to position your products so people buy them as gifts during the holiday season-Running a campaign or promotion to increase sales the next couple months-Buyer psychology and how things have changed this year for your marketingStay tuned for part 2 next week where we'll be diving into 5 promotional campaign ideas to choose from to increase sales even further!Thanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey!Get your hands on my latest marketing freebie: ⁠https://marketingbyshelby.com/freebie⁠⁠ JOIN THE CREATIVE'S CONTENT CLUB WAITLIST! Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-podABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media.CONNECT WITH SHELBY:⁠⁠https://tiktok.com/@marketingbyshelby⁠⁠⁠⁠https://instagram.com/marketingbyshelby⁠⁠https://www.youtube.com/@marketingbyshelby⁠⁠⁠⁠https://marketingbyshelby.com/⁠⁠Thanks so much for listening! Please subscribe for weekly marketing episodes and tips.Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby.

A few years ago, I never thought I'd be able to take time off my author business or marketing business because I was working so much, but this summer, I have 6 weeks of travel and am enjoying every minute of it!In this week's episode, I'm sharing the 4 different steps I took to prepare my business for time away, so that I wouldn't have to work much while traveling and so that I could truly step away without stress or having a ton of work to do when I'm back. We'll talk about organic marketing, paid advertising, collaborations (and more), and how to keep things going if you want to take well-deserved time away from your work!Resources mentioned (some links may be affiliate links!):Mailerlite, my favorite email marketing platform, is 30% off for new users/users on free plans through Sept 23: https://www.mailerlite.com/a/6m6hIJTYujG6 12 free resources for writers, ends Sept 14: https://upbeat-experimenter-9423.kit.com/effb4e3f2d The Creative's Content Club: join the waitlist so you can be the first to know when we're open for new members soon! https://marketingbyshelby.com/waitlist-podRecommended video about collaborations: https://youtu.be/5qv5URcSqvoThanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey!Get your hands on my latest marketing freebie: ⁠https://marketingbyshelby.com/freebie⁠⁠ JOIN THE CREATIVE'S CONTENT CLUB WAITLIST! Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-podABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media.CONNECT WITH SHELBY:⁠⁠https://tiktok.com/@marketingbyshelby⁠⁠⁠⁠https://instagram.com/marketingbyshelby⁠⁠https://www.youtube.com/@marketingbyshelby⁠⁠⁠⁠https://marketingbyshelby.com/⁠⁠Thanks so much for listening! Please subscribe for weekly marketing episodes and tips.Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby.

In this glimpse into a coaching call, Shelby helps author and Club member, Nidhi, navigate some of the most common questions from creatives: how important is an author website, should you blog regularly, when is the right time to run Facebook Ads, how to navigate being multi-passionate and writing both fiction and nonfiction, launching a new product and how do you decide between KDP Select and going wide? Whether you're launching your first or fifth book, this episode offers strategic insights on traffic, email lists, promo stacking, and using early reviews. If you want direct and personalized guidance like this, join the waitlist for The Creative’s Content Club! Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-podSuggested episodes to listen to next:https://youtu.be/IDc6wCHlhDo https://youtu.be/vLh7bxK_m7g Thanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey!Get your hands on my latest marketing freebie: ⁠⁠https://marketingbyshelby.com/freebie⁠⁠ ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media.CONNECT WITH SHELBY:⁠⁠https://tiktok.com/@marketingbyshelby⁠⁠https://instagram.com/marketingbyshelby⁠⁠https://www.youtube.com/@marketingbyshelby⁠⁠⁠⁠https://marketingbyshelby.com/⁠⁠Thanks so much for listening! Please subscribe for weekly marketing episodes and tips.Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby.

Let’s talk business strategy—specifically, what I’m experimenting with this year in email marketing and overall business direction. This is part 2 of a 2-part series on shifts I'm making in marketing and business this year! Here's part 1: https://youtu.be/uafzYKagdZY In 2025, I’m focused on trying new things, adapting to what works now and having more fun in the process. In this episode, I’ll take you behind the scenes of what I’ve tested, what's new or different, and how I’m making decisions with growth in mind.In this episode:- What I’m doing differently with email marketing to cut through the noise of automation and AI - Ways I'm growing my email list differently this year- How I collected tons of market research and made sales along the way - Fun ways I'm engaging my students and audience - Business pivots I’ve made this year (and why) Resources mentioned (links below are affiliate links and help support the channel at no extra cost to you!): - Collaboration video: https://youtu.be/5qv5URcSqvo - JOIN THE CREATIVE'S CONTENT CLUB WAITLIST! https://marketingbyshelby.com/waitlist-pod- Interact (quiz platform): https://get.tryinteract.com/shelby - Mailerlite (email marketing): https://www.mailerlite.com/a/6m6hIJTYujG6 - ManyChat (automate your DMs): https://manychat.pxf.io/eK3G1X - Thrivecart (my course, affiliate, and checkout platform!): https://shelbyleighpoetry--checkout.thrivecart.com/thrivecart-standard-account/ - Senja (collect testimonials): https://www.senja.io/?via=shelby18 Thanks for listening to today's episode. Get your hands on my latest marketing freebie: ⁠⁠https://marketingbyshelby.com/freebie⁠⁠ ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media.CONNECT WITH SHELBY:⁠⁠https://tiktok.com/@marketingbyshelby⁠⁠⁠⁠https://instagram.com/marketingbyshelby⁠⁠https://www.youtube.com/@marketingbyshelby⁠⁠⁠⁠https://marketingbyshelby.com/⁠⁠Thanks so much for listening! Please subscribe for weekly marketing episodes and tips.Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby.

2025 is my year of experimenting—and in this episode (part 1 of a 2-part series!), I’m sharing exactly how I’m switching things up on social media. From new content formats on Instagram to rethinking engagement and storytelling, I’m walking you through what I’m testing right now and how it’s working.If you’ve been feeling stuck or uninspired with your content, I hope this gives you ideas and permission to play, pivot, and show up in ways that feel good to you.In this episode:- My favorite social media experiments of the year- Why I’m shifting away from “perfect” content- How I'm testing new ideas without starting from scratch- Real examples from my own postsSubscribe and stay tuned for part 2 later this month all about how I'm experimenting with my email newsletters, growing my email list, and other business strategies to boost revenue!Resources mentioned:Manychat (automate your DMs with this tool - my affiliate link!): https://manychat.pxf.io/eK3G1XSteal my 2025 Instagram Strategy video: https://youtu.be/bDHJI1xshVUPersonal brand & marketing video: https://youtu.be/m0KHTVzR82EThanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey!Get your hands on my latest marketing freebie: ⁠https://marketingbyshelby.com/freebie⁠⁠ JOIN THE CREATIVE'S CONTENT CLUB WAITLIST! Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-podABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media.CONNECT WITH SHELBY:⁠⁠https://tiktok.com/@marketingbyshelby⁠⁠⁠⁠https://instagram.com/marketingbyshelby⁠⁠https://www.youtube.com/@marketingbyshelby⁠⁠⁠⁠https://marketingbyshelby.com/⁠⁠Thanks so much for listening! Please subscribe for weekly marketing episodes and tips.Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby.

In 2025, visibility isn’t optional—it’s essential. Not just for sales, but for the impact your work can have on others. In this episode, I’m sharing the real impact of marketing my work as a creative: how showing up led to life-changing opportunities, deeper connections with readers, and messages I’ll never forget.Inside this episode:→ Why visibility matters more than ever→ How I’ve marketed my books + creative work→ Real messages from readers that remind me why I keep showing up→ Encouragement (and tools!) for your marketing journeyVideos mentioned in this episode:Instagram Changed in 2025: What You Need to Know - https://youtu.be/xdItNGb0glsAuthor Vlog: Flying Across the World! | Sharjah International Book Fair - https://youtu.be/lCVcKd6wjg8Marketing is changing: here's what you need to know - https://youtube.com/live/w5ariWhoDPw?feature=shareThanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey!Get your hands on my latest marketing freebie: ⁠https://marketingbyshelby.com/freebie⁠⁠ JOIN THE CREATIVE'S CONTENT CLUB WAITLIST! Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-podABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media.CONNECT WITH SHELBY:⁠⁠https://tiktok.com/@marketingbyshelby⁠⁠⁠⁠https://instagram.com/marketingbyshelby⁠⁠https://www.youtube.com/@marketingbyshelby⁠⁠⁠⁠https://marketingbyshelby.com/⁠⁠Thanks so much for listening! Please subscribe for weekly marketing episodes and tips.Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby.

This week, let's talk about the drastic changes we've seen in social media over the last 12 months: lower engagement, more unfollows, fewer likes. What's going on? Is this all normal and what we should expect from now on?In this episode, I'm sharing my why these changes are a good thing and how you can get more visibility on your posts moving forward.If you want to learn about the other marketing shifts in 2025, watch this video next: https://youtube.com/live/w5ariWhoDPw?feature=shareor this one: https://youtu.be/Huinbl54RdwThanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey!Get your hands on my latest marketing freebie: ⁠⁠https://marketingbyshelby.com/freebie⁠⁠ JOIN THE CREATIVE'S CONTENT CLUB WAITLIST! Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-podABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media.CONNECT WITH SHELBY:⁠⁠https://tiktok.com/@marketingbyshelby⁠⁠⁠⁠https://instagram.com/marketingbyshelby⁠⁠https://www.youtube.com/@marketingbyshelby⁠⁠⁠⁠https://marketingbyshelby.com/⁠⁠Thanks so much for listening! Please subscribe for weekly marketing episodes and tips.Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby.

Today I'm sharing 6 marketing myths about launching, social media, and sales that could be holding back your growth and success. I'll break down the myths, what they are, and what you should focus on instead. Even if you pick one or two of these to focus on, you'll see a big difference in your results AND your time spent on marketing.Subscribe to my email list, Marketing Monday: https://www.marketingbyshelby.com/freebieJOIN THE CREATIVE'S CONTENT CLUB WAITLIST! Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-podDuring today's episode, I recommended that you listen to this, which will show you how I sell books and grow my community: https://youtu.be/OMlj0D3LwiQ And if you want to join me for a livestream where I'll be covering 5 marketing shifts that are happening in 2025 and beyond so you can adapt what you're doing and still the impact and income you're hoping for, then mark your calendars and set up notifications: https://www.youtube.com/live/w5ariWhoDPw ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media.CONNECT WITH SHELBY:⁠⁠https://tiktok.com/@marketingbyshelby⁠⁠⁠⁠https://instagram.com/marketingbyshelby⁠⁠⁠⁠https://www.youtube.com/@marketingbyshelby⁠⁠⁠⁠https://marketingbyshelby.com/⁠⁠Thanks so much for listening! Please subscribe for weekly marketing episodes and tips.Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby.

In this episode, I'm sharing how I plan my days and my weeks to get more done in less time, to stay focused, and to make sure I'm always working on things that make an impact on the growth and revenue of my businesses. As an author and business owner, I manage two different brands' content, marketing, products, and more, so I've had to learn how to streamline my process.I hope this episode helps you learn new ways to organize your days and weeks to get more done so you can have more time for your other priorities in life.Resources mentioned in this week's episode:7 Productivity Hacks: https://youtu.be/enYFqwpLW5gProductive day in the life vlog with timestamps: https://youtu.be/MlLOI1YJ2U4Thanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey!Get your hands on my latest marketing freebie: ⁠⁠https://marketingbyshelby.com/freebie⁠⁠ JOIN THE CREATIVE'S CONTENT CLUB WAITLIST! Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-pod⁠⁠ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media.CONNECT WITH SHELBY:⁠⁠https://tiktok.com/@marketingbyshelby⁠⁠⁠⁠https://www.instagram.com/shelbyleighpoetry/⁠⁠⁠⁠https://www.youtube.com/@marketingbyshelby⁠⁠⁠⁠https://marketingbyshelby.com/⁠⁠Thanks so much for listening! Please subscribe for weekly marketing episodes and tips.Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby.

This week, let's chat about 3 marketing methods you should try this year and beyond! These 3 methods are a huge opportunity to reach new people in free and low-cost ways. We'll talk about social media marketing, email marketing, podcasting, the costs associated with each and how to get started with them.JOIN THE CREATIVE'S CONTENT CLUB for success paths on each of these marketing methods, with monthly content plans and templates, strategy, support and so much more to make marketing a breeze, even if you're an introvert, or your burnt out on marketing. Enroll here: https://www.marketingbyshelby.com/clubGet your hands on my latest marketing freebie: ⁠⁠https://marketingbyshelby.com/freebie⁠⁠ Resources mentioned (my affiliate links):Mailerlite (my email marketing platform of choice): https://www.mailerlite.com/a/6m6hIJTYujG6 Flodesk (use my link to get 50% off for your first year!): https://flodesk.com/c/SHELBYLAdditional videos to help you with the topics in this episode:Social media marketing is changing: https://youtu.be/Huinbl54RdwEmail marketing step by step: https://youtu.be/J84ogfLaiYsPosting for creatives: https://youtu.be/cg4K3vb8fiMABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media.CONNECT WITH SHELBY:⁠⁠https://tiktok.com/@marketingbyshelby⁠⁠⁠⁠https://www.instagram.com/shelbyleighpoetry/⁠⁠⁠⁠https://www.youtube.com/@marketingbyshelby⁠⁠⁠⁠https://marketingbyshelby.com/⁠⁠Thanks so much for listening! Please subscribe for weekly marketing episodes and tips.Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby. 

In this episode, I asked a very special creative, who is new to selling their art, what questions they have (that I didn't see ahead of time!) about getting started with selling, marketing on social media, creating their website and customer experience, and much more! It's a very special episode because the special guest is... my husband! He's a drone photographer and sells panoramic canvases. I hope you love this episode and learn tips and strategies for your own creative business!Thanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey!Get your hands on my latest marketing freebie: ⁠⁠https://marketingbyshelby.com/freebie⁠⁠ If you are looking for accountability and support on your creative journey, plus hands-on marketing help from me, come join The Creative's Content Club! It's the membership for busy creatives looking for help growing their impact and income, through done-for-you social media content, training and support every month. Learn more: ⁠⁠https://www.marketingbyshelby.com/club⁠⁠ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media.CONNECT WITH SHELBY:⁠⁠https://tiktok.com/@marketingbyshelby⁠⁠⁠⁠https://www.instagram.com/shelbyleighpoetry/⁠⁠⁠⁠https://www.youtube.com/@marketingbyshelby⁠⁠⁠⁠https://marketingbyshelby.com/⁠⁠Thanks so much for listening! Please subscribe for weekly marketing episodes and tips.Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby. 

If your emails aren’t getting opened, you’re missing out on engaging with your audience in a place they always go: their inbox. There are a few things we can do to make sure our emails get opened and read and engaged with, so in this episode, I’m sharing 4 of my favorites for writing great emails.Watch last week's episode about email marketing fundamentals: https://youtu.be/J84ogfLaiYs Get on the waitlist for my email marketing course, coming soon: https://marketingbyshelby.com/email Mailerlite, my email marketing platform of choice (affiliate link): https://www.mailerlite.com/a/6m6hIJTYujG6Thanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey!Get your hands on my latest marketing freebie: ⁠⁠https://marketingbyshelby.com/freebie⁠⁠ If you are looking for accountability and support on your creative journey, plus hands-on marketing help from me, come join The Creative's Content Club! It's the membership for busy creatives looking for help growing their impact and income, through done-for-you social media content, training and support every month. Learn more: ⁠⁠https://www.marketingbyshelby.com/club⁠⁠ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media.CONNECT WITH SHELBY:⁠⁠https://tiktok.com/@marketingbyshelby⁠⁠⁠⁠https://www.instagram.com/shelbyleighpoetry/⁠⁠⁠⁠https://www.youtube.com/@marketingbyshelby⁠⁠⁠⁠https://marketingbyshelby.com/⁠⁠Thanks so much for listening! Please subscribe for weekly marketing episodes and tips.Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby. 

I’ve sold out of signed books by sending one email. On a slow sales day, I've been able to send one email to my list and get dozens of sales, completely changing the course of that week.That's the power of email marketing, and building an email list is something I wish I hadn't put off the first few years of my creative journey. Today we’re talking about the fundamentals of getting started with email marketing: the platform, the set up, the lead magnet, and more.Resources mentioned in today's video:Get on the waitlist for my email marketing course, coming soon: https://www.marketingbyshelby.com/emailNEW free quiz: what's your creative marketing superpower? https://www.marketingbyshelby.com/quizMailerlite, my email marketing platform of choice (affiliate link): https://www.mailerlite.com/a/6m6hIJTYujG6Thanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey!Get your hands on my latest marketing freebie: ⁠⁠https://marketingbyshelby.com/freebie⁠⁠ If you are looking for accountability and support on your creative journey, plus hands-on marketing help from me, come join The Creative's Content Club! It's the membership for busy creatives looking for help growing their impact and income, through done-for-you social media content, training and support every month. Learn more: ⁠⁠https://www.marketingbyshelby.com/club⁠⁠ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media.CONNECT WITH SHELBY:⁠⁠https://tiktok.com/@marketingbyshelby⁠⁠⁠⁠https://www.instagram.com/shelbyleighpoetry/⁠⁠⁠⁠https://www.youtube.com/@marketingbyshelby⁠⁠⁠⁠https://marketingbyshelby.com/⁠⁠Thanks so much for listening! Please subscribe for weekly marketing episodes and tips.Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby. 

Are you not marketing your work because you're afraid of feeling salesy or self-promotional? In this episode, we're going to talk about how to sell without feeling salesy, including mindset tips because that’s where it starts, and then tangible tips and strategies to incorporate in your marketing to make the sale!Thanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey!Get your hands on my latest marketing freebie: ⁠⁠https://marketingbyshelby.com/freebie⁠⁠ If you are looking for accountability and support on your creative journey, plus hands-on marketing help from me, come join The Creative's Content Club! It's the membership for busy creatives looking for help growing their impact and income, through done-for-you social media content, training and support every month. Learn more: ⁠⁠https://www.marketingbyshelby.com/club⁠⁠ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media.CONNECT WITH SHELBY:⁠⁠https://tiktok.com/@marketingbyshelby⁠⁠⁠⁠https://www.instagram.com/shelbyleighpoetry/⁠⁠⁠⁠https://www.youtube.com/@marketingbyshelby⁠⁠⁠⁠https://marketingbyshelby.com/⁠⁠Thanks so much for listening! Please subscribe for weekly marketing episodes and tips.Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby. 

Today we're talking about the 5 things every author needs to sell more books - these are crucial! GET $5 OFF YOUR MANUSCRIPT REPORT: USE CODE SHELBY5 here with my affiliate link: https://manuscriptreport.com?atp=shelbyMany authors and publishers miss out on sales because they don't have a strong book summary, well-written hooks, or the right keywords. ManuscriptReport.com has solved this problem for authors and publishers by generating an easy-to-read and thorough report for your book that includes marketing tools like a book summary, comparative titles, SEO Keywords, KDP Categories, sales pitches and ad copy for your book, and even a Press Release! Course mentioned at the end of the episode: The Lifetime Launch 1-hour course & launch template pack: https://marketingbyshelby.com/the-lifetime-launchThanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey!Get your hands on my latest marketing freebie: ⁠⁠https://marketingbyshelby.com/freebie⁠⁠ If you are looking for accountability and support on your creative journey, plus hands-on marketing help from me, come join The Creative's Content Club! It's the membership for busy creatives looking for help growing their impact and income, through done-for-you social media content, training and support every month. Learn more: ⁠⁠https://www.marketingbyshelby.com/club⁠⁠ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media.CONNECT WITH SHELBY:⁠⁠https://tiktok.com/@marketingbyshelby⁠⁠⁠⁠https://www.instagram.com/shelbyleighpoetry/⁠⁠⁠⁠https://www.youtube.com/@marketingbyshelby⁠⁠⁠⁠https://marketingbyshelby.com/⁠⁠Thanks so much for listening! Please subscribe for weekly marketing episodes and tips.Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby.

Every month, there are 4 different things you should review to make sure you are putting your best foot forward on social media! They only take a few minutes each, but will make your social media much easier for your new followers to navigate and make a purchase, which is ultimately what we want!Listen to this episode for the 4 things you can do today to freshen up your feed on social media.During today's episode, I recommended that you listen to this next, which will help you learn how to effectively use Instagram highlights: https://youtu.be/OJZ5J7WgrjgThanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey!Get your hands on my latest marketing freebie: ⁠⁠https://marketingbyshelby.com/freebie⁠⁠ If you are looking for accountability and support on your creative journey, plus hands-on marketing help from me, come join The Creative's Content Club! It's the membership for busy creatives looking for help growing their impact and income, through done-for-you social media content, training and support every month. Learn more: ⁠⁠https://www.marketingbyshelby.com/club⁠⁠ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media.CONNECT WITH SHELBY:⁠⁠https://tiktok.com/@marketingbyshelby⁠⁠⁠⁠https://www.instagram.com/shelbyleighpoetry/⁠⁠⁠⁠https://www.youtube.com/@marketingbyshelby⁠⁠⁠⁠https://marketingbyshelby.com/⁠⁠Thanks so much for listening! Please subscribe for weekly marketing episodes and tips.Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby. 

This week, I'm breaking down the latest social media data to make it more digestible for you! All data came from Metricool's social media study which can be found here: https://metricool.com/social-media-study/You'll learn which platforms are easiest to grow on, had the most reach and shares, which platforms get the most clicks, and more to inform your social media strategy this year.If you found this episode helpful, please follow Marketing by Shelby for more social media marketing tips!During today’s episode, I mentioned this, which will help you learn about trial reels on Instagram: https://open.spotify.com/episode/2g7o5vKLzZlM4fctQZaicTThanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey!Get your hands on my latest marketing freebie: ⁠⁠https://marketingbyshelby.com/freebie⁠⁠ If you are looking for accountability and support on your creative journey, plus hands-on marketing help from me, come join The Creative's Content Club! It's the membership for busy creatives looking for help growing their impact and income, through done-for-you social media content, training and support every month. Learn more: ⁠⁠https://www.marketingbyshelby.com/club⁠⁠ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media.CONNECT WITH SHELBY:⁠⁠https://tiktok.com/@marketingbyshelby⁠⁠⁠⁠https://www.instagram.com/shelbyleighpoetry/⁠⁠⁠⁠https://www.youtube.com/@marketingbyshelby⁠⁠⁠⁠https://marketingbyshelby.com/⁠⁠Thanks so much for listening! Please subscribe for weekly marketing episodes and tips.Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby.

Trial Reels are a fantastic new feature on Instagram to reach more non-followers, test out content and more. In this episode, you'll learn what Trial Reels are, how to use them with a step by step tutorial, and we'll talk strategy and different ways you can incorporate them into your Instagram social media marketing plan.Thanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey!Get your hands on my latest marketing freebie: ⁠⁠⁠https://marketingbyshelby.com/freebie⁠⁠⁠ If you are looking for accountability and support on your creative journey, plus hands-on marketing help from me, come join The Creative's Content Club! It's the membership for busy creatives looking for help growing their impact and income, through done-for-you social media content, training and support every month. Learn more: ⁠⁠⁠https://www.marketingbyshelby.com/club⁠⁠⁠ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media.CONNECT WITH SHELBY:⁠⁠⁠https://tiktok.com/@marketingbyshelby⁠⁠⁠⁠⁠⁠https://www.instagram.com/shelbyleighpoetry/⁠⁠⁠⁠⁠⁠https://www.youtube.com/@marketingbyshelby⁠⁠⁠⁠⁠⁠https://marketingbyshelby.com/⁠⁠⁠Thanks so much for listening! Please subscribe for weekly marketing episodes and tips.Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby. 

This week, we're breaking down the 3 things your social media strategy is going to need to be successful in 2025 if you want to make sales from your audience! 2025 can be your year - I've simplified the strategy down to the 3 C's so they're easy to remember and focus on. Let's dive in! During today’s episode, I mentioned this, which will you learn 5 ways to get your followers engaged this week: https://www.youtube.com/watch?v=uecRVT-MiOU&feature=youtu.be I also mentioned this video about Instagram Broadcast Channels: https://www.youtube.com/watch?v=uecRVT-MiOU&feature=youtu.behttps://www.youtube.com/watch?v=uecRVT-MiOU&feature=youtu.be as well as this, which will help you develop your 2025 social media strategy: https://open.spotify.com/episode/1RTc7vB1yzHxXi82shgFdU Thanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey! Get your hands on my latest marketing freebie: ⁠⁠https://marketingbyshelby.com/freebie⁠⁠  If you are looking for accountability and support on your creative journey, plus hands-on marketing help from me, come join The Creative's Content Club! It's the membership for busy creatives looking for help growing their impact and income, through done-for-you social media content, training and support every month. Learn more: ⁠⁠https://www.marketingbyshelby.com/club⁠⁠ ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media. CONNECT WITH SHELBY: ⁠⁠https://tiktok.com/@marketingbyshelby⁠⁠ ⁠⁠https://www.instagram.com/shelbyleighpoetry/⁠⁠ ⁠⁠https://www.youtube.com/@marketingbyshelby⁠⁠ ⁠⁠https://marketingbyshelby.com/⁠⁠ Thanks so much for listening! Please subscribe for weekly marketing episodes and tips. Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby.

I'm making some changes to my 2025 Instagram posting strategy and in this episode, I'm explaining the latest Instagram updates and what I'll be doing differently with my posting strategy this year. From a new Reels strategy, to changes in post size, and even changes to Highlights, we're covering it all in this episode. During today’s episode, I mentioned this, which will give you a step-by-step guide to engaging Instagram stories: https://youtu.be/Ma80cq3VYjA I also mentioned this, which will help you learn 5 highlights you need on your Instagram profile: https://youtu.be/OJZ5J7Wgrjg Thanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey! Get your hands on my latest marketing freebie: ⁠⁠https://marketingbyshelby.com/freebie⁠⁠  If you are looking for accountability and support on your creative journey, plus hands-on marketing help from me, come join The Creative's Content Club! It's the membership for busy creatives looking for help growing their impact and income, through done-for-you social media content, training and support every month. Learn more: ⁠⁠https://www.marketingbyshelby.com/club⁠⁠ ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media. CONNECT WITH SHELBY: ⁠⁠https://tiktok.com/@marketingbyshelby⁠⁠ ⁠⁠https://www.instagram.com/shelbyleighpoetry/⁠⁠ ⁠⁠https://www.youtube.com/@marketingbyshelby⁠⁠ ⁠⁠https://marketingbyshelby.com/⁠⁠ Thanks so much for listening! Please subscribe for weekly marketing episodes and tips. Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby.

You know that social media is a great tool for finding new followers and customers, and making sales, but it can be hard to stay consistent and come up with new ideas. If you're feeling stuck, this week I’m sharing 5 easy and actionable content ideas that will pull you out of your creative rut. Whether you’re an author, artist, or maker, these strategies will help you keep marketing consistently even when inspiration runs dry! Which post idea are you going to try first? Resources Mentioned: The Social Media Suite - Over 280+ templates, video scripts and captions to keep you posting consistently all year long with ease. Perfect for authors, artists and product sellers. https://www.marketingbyshelby.com/social-media-suite (P.S. When you buy the Suite, you'll get a discounted deal on your first month of the Creative's Content Club, currently open for enrollment!) During today’s episode, I mentioned this, which will help you with your 2025 social media marketing strategy: https://creators.spotify.com/pod/show/marketingbyshelby/episodes/Your-2025-Social-Media-Marketing-Strategy-e2rvjek Thanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey! Get your hands on my latest marketing freebie: ⁠⁠https://marketingbyshelby.com/freebie⁠⁠  If you are looking for accountability and support on your creative journey, plus hands-on marketing help from me, come join The Creative's Content Club! It's the membership for busy creatives looking for help growing their impact and income, through done-for-you social media content, training and support every month. Learn more: ⁠⁠https://www.marketingbyshelby.com/club⁠⁠ ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media. CONNECT WITH SHELBY: ⁠⁠https://tiktok.com/@marketingbyshelby⁠⁠ ⁠⁠https://www.instagram.com/shelbyleighpoetry/⁠⁠ ⁠⁠https://www.youtube.com/@marketingbyshelby⁠⁠ ⁠⁠https://marketingbyshelby.com/⁠⁠ Thanks so much for listening! Please subscribe for weekly marketing episodes and tips. Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby.

Check below for deals on my favorite software and tech! In this episode, I'm breaking down exactly what I spend money on in my business to grow! From people & labor, to software & tech expenses, marketing & advertising, and more, I cover what I spent money on in 2024 as an author and online business owner with over 7000 students. Watch my income stream breakdown for 2024: https://youtu.be/4M0eh4s8C18 RESOURCES MENTIONED (some are affiliate links - I may receive a small commission at no extra cost to you - in fact, some of these links offer special deals and discounts!): Wave for bookkeeping: https://www.waveapps.com/accounting (I now use Quickbooks for bookkeeping; save 75% here: https://refer.quickbooks.ca/s/kwnom) Mailerlite for email marketing: https://www.mailerlite.com/a/6m6hIJTYujG6 Squarespace for website hosting and domains: https://www.squarespace.com/ Thrivecart checkout and course platform - lifetime deal!: https://shelbyleighpoetry--checkout.thrivecart.com/thrivecart-standard-account/ Gusto payroll (get $100 from Gusto when you sign up using my link!): https://gusto.com/i/shelby56c736cd Honeybook (get 30% off your first year - great if you offer 1:1 services!): https://share.honeybook.com/shelby5874963 ManyChat for DM automation: https://manychat.pxf.io/eK3G1X Quaderno for sales tax: https://quaderno.io/?fpr=shelby35 Google Workspace for my business emails and storage: https://workspace.google.com/  During today's episode, I recommended that you listen to this, which will help you learn about my author journey: https://creators.spotify.com/pod/show/marketingbyshelby/episodes/How-Ive-Sold-Over-60-000-Books-My-Author-Journey-e2ojlkf  I also mentioned this episode on how I prepare for author events and book signings: https://creators.spotify.com/pod/show/marketingbyshelby/episodes/How-I-Prepare-for-Author-Events--Book-Signings-e2q4nlj Thanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey! Get your hands on my latest marketing freebie: ⁠⁠https://marketingbyshelby.com/freebie⁠⁠  If you are looking for accountability and support on your creative journey, plus hands-on marketing help from me, come join The Creative's Content Club! It's the membership for busy creatives looking for help growing their impact and income, through done-for-you social media content, training and support every month. Learn more: ⁠⁠https://www.marketingbyshelby.com/club⁠⁠ ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media. CONNECT WITH SHELBY: ⁠⁠https://tiktok.com/@marketingbyshelby⁠⁠ ⁠⁠https://www.instagram.com/shelbyleighpoetry/⁠⁠ ⁠⁠https://www.youtube.com/@marketingbyshelby⁠⁠ ⁠⁠https://marketingbyshelby.com/⁠⁠ Thanks so much for listening! Please subscribe for weekly marketing episodes and tips. Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby.

I'll be taking on a limited number of 1:1 business & social media coaching clients in 2025! If you'd like to work together to grow your business, add a new income stream, strengthen your social media, create a course, or something else, please apply here: https://forms.gle/8g2dkHCqZT3hn1pi9 As an author, artist or creative, diversifying your income is a great way to make more money and ensure you're not relying on just one form of income. In this episode, I talk about the 8 primary revenue streams I make money from on a monthly basis that has created the business of my dreams! Resources mentioned: Freebie page: https://www.marketingbyshelby.com/freebie Thrivecart (aff link): https://shelbyleighpoetry--checkout.thrivecart.com/thrivecart-standard-account/ Mailerlite (aff link): https://www.mailerlite.com/a/6m6hIJTYujG6 At the end of today's episode, I recommended that you listen to this next, which will explain how much YouTube paid me in one year: https://open.spotify.com/episode/4IXs5QlyubDwcL6h1J3K9L I also mentioned this episode, where you can learn how I've sold over 60,000 books on my author journey so far: https://open.spotify.com/episode/2v5LSq5VtRM2NFWSVcvWRz Thanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey! If you are looking for accountability and support on your creative journey, plus hands-on marketing help from me, come join The Creative's Content Club! It's the membership for busy creatives looking for help growing their impact and income, through done-for-you social media content, training and support every month. Learn more: ⁠⁠https://www.marketingbyshelby.com/club⁠⁠ ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media. CONNECT WITH SHELBY: ⁠⁠https://tiktok.com/@marketingbyshelby⁠⁠ ⁠⁠https://www.instagram.com/shelbyleighpoetry/⁠⁠ ⁠⁠https://www.youtube.com/@marketingbyshelby⁠⁠ ⁠⁠https://marketingbyshelby.com/⁠⁠ Thanks so much for listening! Please subscribe for weekly marketing episodes and tips. Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby. 

One of the challenges of social media is capturing your audience in a short time frame. We have just a couple seconds to grab attention, so I challenged the members of my marketing community to write a description of their product in 10 seconds or less. In this episode, I give feedback to help you improve your ability to be concise and attention-grabbing, whether you're selling books, art, or something else! Books & products mentioned in this video (in order): Home Sweet New Home (coming soon). Updates here: https://www.facebook.com/profile.php?id=61565210220045 Dive Within: https://www.amazon.com/Dive-Within-Fighting-Novella-Verse/dp/B0CWGVG3FK A Mother's Premonition: https://www.amazon.com/Mothers-Premonition-Brittany-Clements/dp/B0DP2HLMYX Expressions: An Inspirational Journey through Poetry, Art, and Journaling: https://www.amazon.com/Expressions-Inspirational-Journey-through-Journaling/dp/1954592051 Breathe With Me: Fostering Self-Confidence and Emotional Growth in Children: https://www.amazon.com/Breathe-Fostering-Self-Confidence-Emotional-Breathing/dp/B0DPLGVJTB Boards & Betrayal: https://www.amazon.com/Boards-Betrayal-Crestwood-Hockey-Academy-ebook/dp/B0DL7ZTWJZ EMERGING: Stories from the Other Side of a Cancer Diagnosis, Loss, and a Pandemic: https://www.amazon.com/Emerging-Stories-Cancer-Diagnosis-Pandemic/dp/B0C12GM7NS Sixty Is The New Assassin: https://www.amazon.com/Sixty-New-Assassin-Shesh-ebook/dp/B0DN9LF928 The Marriage Vendetta: https://www.amazon.com/Marriage-Vendetta-Novel-Caroline-Madden-ebook/dp/B0DFH111QK Más p’allá que p’acá: https://www.amazon.com/pall%C3%A1-pac%C3%A1-Alba-Garc%C3%ADa-Marcos/dp/8412669290 All That Shimmers: https://www.amazon.com/ALL-THAT-SHIMMERS-Kady-Ambrose-ebook/dp/B0DNN9PK3F Master English FAST: An uncommon guide to speaking extraordinary English: https://www.amazon.com/Master-English-FAST-Uncommon-Extraordinary/dp/B08VYMSNQY The Writing Grove, Spring Writing Retreat: https://www.writinggrove.com/ Never, Not Ever: https://www.amazon.com/Never-Not-Ever-contemporary-romance/dp/0975822535 Abnormal: https://www.amazon.com/Abnormal-Moving-shadows-Navigating-depression-ebook/dp/B0CXNHTHR2 All the authors featured in today's video are members of my marketing community: THE CREATIVE'S CONTENT CLUB: Want hands-on marketing support, social media templates and content ideas, marketing masterclasses and more, every single month?! Join the all-in-one marketing membership for authors and creatives, The Creative's Content Club! https://www.marketingbyshelby.com/club Thanks for listening to today's episode. Here is an additional resource to explore so I can help your marketing journey! Get your hands on my latest marketing freebie: ⁠⁠https://marketingbyshelby.com/freebie⁠⁠  ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media. CONNECT WITH SHELBY: ⁠⁠https://tiktok.com/@marketingbyshelby⁠⁠ ⁠⁠https://www.instagram.com/shelbyleighpoetry/⁠⁠ ⁠⁠https://www.youtube.com/@marketingbyshelby⁠⁠ ⁠⁠https://marketingbyshelby.com/⁠⁠ Thanks so much for listening! Please subscribe for weekly marketing episodes and tips. Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby.

This week, we're breaking down the 3 things your social media strategy is going to need to be successful in 2025 if you want to make sales from your audience! 2025 can be your year - I've simplified the strategy down to the 3 C's so they're easy to remember and focus on. Let's dive in! Thanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey! Get your hands on my latest marketing freebie: ⁠⁠https://marketingbyshelby.com/freebie⁠⁠  If you are looking for accountability and support on your creative journey, plus hands-on marketing help from me, come join The Creative's Content Club! It's the membership for busy creatives looking for help growing their impact and income, through done-for-you social media content, training and support every month. Learn more: ⁠⁠https://www.marketingbyshelby.com/club⁠⁠ ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media. CONNECT WITH SHELBY: ⁠⁠https://tiktok.com/@marketingbyshelby⁠⁠ ⁠⁠https://www.instagram.com/shelbyleighpoetry/⁠⁠ ⁠⁠https://www.youtube.com/@marketingbyshelby⁠⁠ ⁠⁠https://marketingbyshelby.com/⁠⁠ Thanks so much for listening! Please subscribe for weekly marketing episodes and tips. Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby. 

So you want to make more sales of your books, art, or handmade items, but you're not sure where to start? Start with this episode and pick 2-3 strategies to focus on! We'll cover 7 marketing strategies to try that don't require spending money on paid advertising, which can hold back a lot of businesses from growing.Resources mentioned:  Get on my mailing list so you don't miss out on my Black Friday deals & grab a freebie while you're there! ⁠https://marketingbyshelby.com/freebie⁠  My favorite email marketing platform, Mailerlite: ⁠https://www.mailerlite.com/a/6m6hIJTYujG6⁠  My checkout, affiliate, & course platform, Thrivecart: ⁠https://shelbyleighpoetry--checkout.thrivecart.com/thrivecart-standard-account/⁠  Source of Sources: ⁠https://sourceofsources.com/⁠  MatchMaker FM for podcasts: ⁠https://www.matchmaker.fm/⁠  During today's episode, I recommended that you listen to this next, which will help you learn how to grow your audience: ⁠https://open.spotify.com/episode/00GKhkmFhCP20mGAj0Y64y ⁠ I also recommended this episode on what you need in your author newsletter: ⁠https://open.spotify.com/episode/78Z0R4d3v9Ep9IFWCKgldv⁠ and this episode for how I prepare for author events and book signings: ⁠https://open.spotify.com/episode/1VO4tflKpDN5K7IsMUK6dL⁠ And to check out the best time of my author career back at the Sharjah International Book Fair, check out this video: ⁠https://www.youtube.com/watch?v=lCVcKd6wjg8⁠ Thanks for listening to today's episode! If you are looking for accountability and support on your creative journey, plus hands-on marketing help from me, come join The Creative's Content Club! It's the membership for busy creatives looking for help growing their impact and income, through done-for-you social media content, training and support every month. Learn more: ⁠⁠⁠https://www.marketingbyshelby.com/club⁠⁠⁠ ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media. CONNECT WITH SHELBY: ⁠⁠⁠https://tiktok.com/@marketingbyshelby⁠⁠⁠ ⁠⁠⁠https://www.instagram.com/shelbyleighpoetry/⁠⁠⁠ ⁠⁠⁠https://www.youtube.com/@marketingbyshelby⁠⁠⁠ ⁠⁠⁠https://marketingbyshelby.com/⁠⁠⁠ Thanks so much for listening! Please subscribe for weekly marketing episodes and tips. Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby.