5 years of 100%+ growth with zero funding | Adnan Malik @ SoftwareFinder

Adnan Malik bootstrapped Software Finder from two people in 2019 to 340 employees with 100%+ growth every year — without ever taking outside funding.The engine: a human matchmaking layer between confused software buyers and overwhelmed vendors. We get into why 70-80% of B2B software buyers end up unhappy, how a 120-person content team drove 300% organic growth while competitors collapsed, and the mid-market sales mistake costing SaaS founders their margin.For SaaS founders, operators, and marketers who want to understand how marketplaces actually scale.In this episode: → Why most B2B software buyers end up dissatisfied → The chicken-and-egg problem and the first-mover edge of starting in health IT → How content scaled to 300% organic growth while competitors dropped → Why 90% sales / 10% marketing is the costly default for mid-size SaaS → AEO in practice — and why Adnan calls it "glorified SEO" → The personal cost of scaling from 100 to 340 employees----------- Episode's Chapters -----------0:05 — Introduction & Guest Welcome0:49 — What Software Finder Does & How It Started2:01 — The Business Model: Free for Buyers, Paid by Vendors5:58 — Solving the Chicken & Egg Problem9:21 — 5 Years of 100% Growth — What's Driving It14:43 — SEO Investment & Organic Traffic Wins17:04 — AEO & How LLMs Are Changing Buyer Search20:48 — Biggest Mistakes Vendors Make with Buyers25:22 — Why Brand & Reviews Matter Before the Sale26:32 — Review Manipulation & How to Build Trust30:49 — Founder Burnout & Managing Rapid Growth33:49 — Biggest Win, Biggest Failure & Lessons Learned36:38 — Advice for Bootstrapped Founders TodayAdnan Malik - linkedin.com/in/adnanmalik1 Software Finder - https://softwarefinder.com Subscribe to our channel to be the first to see the interviews that we publish - https://www.youtube.com/@saas-groupStay up to date:Twitter: https://twitter.com/SaaS_groupLinkedIn: https://www.linkedin.com/company/14790796