57: Meet Diary Of A CEO’s Secret Weapon

This week on Unboxed, we are joined by Grace Andrews, the Marketing Director for Steven Bartlett's personal brand and podcast, Diary of a CEO.In this episode, Grace reveals:Why 50% of the DOAC's guests cryThe tools the DOAC team uses to stand outThe secret to creating good contentThe most common mistakes marketers make on social mediaThe importance of social proofing yourselfTime stamps:0:00 - Intro1:00 - How Grace Started at DOAC?2:30 - Story of DOAC3:55 - Biggest Mistakes?9:55 - How to build a community in 202413:00 - Sustainability16:12 - Tools to keep ahead19:33 - What does good content look like?22:44 - Which platforms should you be using?26:00 - How to market a podcast?30:00 - How long it takes to grow to the size of DOAC?33:30 - What's next for DOAC?40:15 - Unboxing 1: Why 50% of DOAC's guests cry?45:25 - Unboxing 2: Why DOAC is more than just a podcast?47:00 - Unboxing 3: What makes DOAC trailers special?49:30 - Unboxing 4: The importance of social proofing52:20 - Unboxing 5: DOAC Book Launch55:55 - What you should do when starting out?57:40 - OutroSign up here for my weekly newsletter and get a dose of inspiration every Friday: Jordan Schwarz NewsletterConnect with Grace on:LinkedInIGFollow me on:IGTwitterLinkedInTikTokBrought to you by Arcade Media, in collaboration with Listen.