571 Los KAM felices y el crecimiento que no llega (desenlace)

from VENTAS B2B · host Julio Mujica

Este casode negocios, es un clásico de las empresas B2B, que tienen una base de clientesestables, gestionadas por KAM, pero que no crecen en nuevos clientes. Másdetalles del caso de negocios los puedes revisar en el siguiente link: https://www.linkedin.com/pulse/los-kam-felices-y-el-crecimiento-que-llega-julio-mujica-2eyyf/?trackingId=ohc46vgKQfmo%2FDyjXmnYXg%3D%3D Eldesenlace de este caso real, fue que hicimos dos cosas en este cliente:1. Se contrató a dos hunters paraque se dedicaran exclusivamente a buscar nuevos clientes.2. Rediseñamos los procesos degestión de cuentas clave, para permitir que los actualesKAM pudieran recibir a nuevos clientes. Muchasgracias Patricio Primo por tus siempre generosos aportes y consejos. Másdetalles acerca de este caso y del desenlace, con lecciones valiosas, lospuedes escuchar en el episodio 571 del Podcast Ventas B2B.

Episode metadata supplied by the publisher feed · Published Jun 5, 2026

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571 Los KAM felices y el crecimiento que no llega (desenlace)

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