6: Jono Yates on how Felix Baumgartner changed his life, creating viral memes and how he made OnlyScrans lucrative

This week on Unboxed, Jordan sits down with Jono Yates, founder of food pages OnlyScrans and TravelScrans, and meme accounts Made In Poor Taste, Simply Pints, and Stray Offside. Jono started his career at LadBible where he picked up a sense for viral content with a light-hearted centre. He developed an instinct for spotting trends early and picking up on moments in the zeitgeist to create content that translates to a large audience and shares how that has influenced his journey. Topics discussed in this episode00:00 - 2:34 - Jono’s day-to-day2:42 - 6:24 - Felix Baumgartner fake account, Red Bull and LadBible6:41 - 8:20 Jono’s top tips for being relevant 8:25 - 11:04 - Jono’s meme network and working with brands11:28 - 13:20 - OnlyScrans finance journey13:39 - 16:32 Jono’s views on TikTok and creating branded content17:11 - 18:50 - Jono’s favourite creators (Thom Bateman) Jono’s pages:Made in Poor Taste: https://www.instagram.com/madeinpoortaste/?hl=enStray offside: https://www.instagram.com/strayoffside/?hl=enOnly Scrans: https://www.instagram.com/onlyscrans/?hl=enSimply Pints: https://www.instagram.com/simplypints/?hl=enTravel Scrans: https://www.instagram.com/travelscrans/?hl=enCreators referenced in this episode:Chef Thom Bateman: https://www.instagram.com/chefthombateman/?hl=enBob does Sports: https://www.instagram.com/bobdoessports/?hl=enYou can find more UNBOXED content on social @unboxedwithjordan.A Listen production, with Arcade Media. To bring your brand to life in this podcast, email [email protected]