7: Brandon Baum on success with YouTube Shorts and collabing with Pixar and Woody and Kleiny

This week on UNBOXED, YouTuber and Filmmaker Brandon Baum, who creates magic videos by using special effects and clever editing, joins Jordan to talk about why shorts content is so powerful. Brandon has built a significant following through short form content and is here to share his insight into how he did so, and what he plans to do with his platform next. From his work with Woody and Kleiny to his recent collab with Pixar, Brandon shares insights into how these experiences shaped him into the creator he is today. Topics discussed in this episode0:00 - 4:00: Brandon’s creator background 4:05 - 6:31: Trends, Tiktok and learnings from Woody and Kleiny6:40 - 8:36: Brandon’s formula for going viral 8:50 - 10:38: Working with Ai to create content10:58 - 13:09: Production process involved 13:15 - 17:17: brand partners, reinvesting and monetisation 17:22 - 20:23: Promoting Shorts with his show This Interview will Self Destruct20:30 - 23:12: Metaverse: the future of the creator economy?23:16 - 26:15:: Investing in branded content 26:39 - 29:26: Production timelines and the downfalls of perfectionism29:30 - 31:00: Brandon’s top editing tips31:07 - 35:07: His hopes for the future35:20 - 36:22: Brandon’s favourite creators: Corridor DigitalVideos Brandon referenced in this video:Pixar In Real Life: https://www.youtube.com/shorts/38OLPSV6rT4TOM HOLLAND | This Interview Will Self-Destruct ⚠️: https://www.youtube.com/watch?v=Hy0zbMukweUBrandon’s favourite video: https://www.youtube.com/watch?v=Htj53CAkjQMBrandon’s must see creator:Corridor Digital: https://www.youtube.com/watch?v=QBWVHCYZ_ZsYou can find more UNBOXED content on social @unboxedwithjordan.A Listen production, with Arcade Media. This episode is sponsored by Komi. For more information head to https://bit.ly/3J5jgsW