748 Rob Rae, A cappella and Auvik

In this action-packed episode, Uncle Marv sits down with Rob Rae, the self-proclaimed "godfather of the channel" from Pax8, to discuss the recent ConnectWise partnership announcement and the new Voyager partner program. Rob dishes on the reasoning behind credit card surcharges and how Pax8 is investing in better tools and experiences for MSPs. The conversation takes a fun turn as they debate the merits of rappers versus a cappella groups for tech conference entertainment. Next up, Mark Ralls, president of Auvik, joins the show to talk about their network monitoring and management tool designed specifically for MSPs. Mark highlights Auvik's standout feature - its network mapping capabilities - and how it integrates seamlessly with ConnectWise to provide frictionless IT solutions. He also teases their new NorthStar feature, which helps technicians visualize and troubleshoot network issues more effectively. Both guests offer valuable insights into the evolving MSP landscape, upcoming industry events, and the importance of creating exceptional experiences for partners and clients alike. Guest Bios:Rob Rae: SVP of Business Development at Pax8, known for his energetic presence and deep understanding of the MSP ecosystem.Mark Ralls: President at Auvik, bringing extensive experience in network management solutions tailored for MSPs.Websites Mentioned: Pax8: https://www.pax8.comAuvik: https://www.auvik.comConnectWise: https://www.connectwise.comPeople Mentioned for Shout Outs: Flo RidaLudacrisNellySnoop DoggFatboy SlimPentatonixKenny G === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.