#80 Gemma Houghton - The Secret to Scaling Your Company Successfully Internationally

The Secret to Scaling Your Company Successfully InternationallyWhat are some common mistakes companies make when expanding internationally?How important is localization and translating content for international audiences?What kind of research should companies do before entering a new international market?How can companies connect with local audiences on social media internationally?What are some differences in how international audiences use and interact with social media?How can companies manage social media and be "always on" when targeting multiple countries?What are some ways to adapt messaging and content for international audiences?How important are visuals and images in localized content?What role does native expertise and input play in creating effective localized content?What are some budget-friendly ways to start localizing content for a new market?How can companies repurpose content from live sessions and events for international audiences?What makes an appealing location for hosting international marketing events?How can companies build awareness and boost their brand through hosting events?What are some key factors in promoting international marketing events successfully?How important is researching your target audience before expanding to a new market?What are some effective research methods for gaining insights into new international markets?What are some differences in B2B marketing internationally vs domestically?How can companies avoid getting distracted by "shiny new things" and stay focused on marketing fundamentals?