EPISODE · Jan 24, 2024 · 54 MIN
#99 Bogdan Babyak - How to grow your B2B SaaS company organically
from Jerrel Arkes Podcast - B2B Marketing · host Jerrel Arkes
In this episode of the Inbound4Cast, I talk to Bogdan Babyak (CMO at SE Ranking) about B2B marketing and organic growth for SE Ranking.- The importance of a SEO platform- Tracking Google rankings for Search Generative Experience- Which marketing goals and KPIs are important for SE Ranking?- Which content formats and tactics work for SE Ranking?- What does the content creation process look like at SE Ranking?- How does SE Ranking generate leads?- How does SE Ranking generate a strong brand?- How does SE Ranking utilize influencers?- What change occurred in SE Ranking's focus over time?
What this episode covers
In this episode of the Inbound4Cast, I talk to Bogdan Babyak (CMO at SE Ranking) about B2B marketing and organic growth for SE Ranking.- The importance of a SEO platform- Tracking Google rankings for Search Generative Experience- Which marketing goals and KPIs are important for SE Ranking?- Which content formats and tactics work for SE Ranking?- What does the content creation process look like at SE Ranking?- How does SE Ranking generate leads?- How does SE Ranking generate a strong brand?- How does SE Ranking utilize influencers?- What change occurred in SE Ranking's focus over time?
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#99 Bogdan Babyak - How to grow your B2B SaaS company organically
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