A Message to Market Match
from SelfManaged Coach Hosted by Business Coach Anthony Manly
What most people do when they're entering into a niche, is they attempt to go the other way around, meaning that they want to understand, what am I going to sell? So many people are focused on who they will leave out of the letter, and it becomes very bland and boring marketing to be specific to that person. As an exercise, think about what are four niches in your industry that you can actually provide products or services and you can identify the who.
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