PODCAST · business
SelfManaged Coach
by Business Coach Anthony Manly
Need help to create a lifestyle from your business
Episodes
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7 Things That Kill Your Flow
Now in the book they highlight that the universe buries deep jewels within our souls and then stands back and it says, let's see if they can find it. IIs the business model behind it or supporting it. Now, you won't get into flow without any of those things that I've just described and you won't...
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5 Lead Magnet Ideas You Can Use Right This Minute
5 Lead Magnet Ideas You Can Use Right This Minute
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4 Deadly Sins to Avoid When Selling "How to" Products
Specifically, we’re going to focus on what I call four deadly sins to avoid when selling any How To, Product, or Service. So as soon as someone sees your free stuff and feels like they can get a result, they will simply stop paying attention and they will certainly not buy your service or…
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Maintain Relationships During A Recession And Recovery
The first thing that you need to understand is that you may or may not have some kind of communication rhythm going with your current client base. So in other words, if someone's interested in solving a specific problem, what you need to do is start to think to yourself, well, hang on a minute.…
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How To Use The Mastery Of Words To Close More Sales
And there are language patterns that you can learn to do things such as help people keep their commitments, build rapport, overcome objections and close more sales. “BECAUSE AND WHY” - The two powerful words to use when dealing with these objections are right and understanding them. Now, the way...
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Grow Your Business With Membership
So let's say, for example, your membership was $50 a month, but it's costing you $100 to get one member. Now, the second step after they've performed that step of coming into your membership is you'll find that once they start to consume a little bit more like they've got some kind of success…
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Grow Your Business By Increasing Lead Flow
So when I say behavioral marketing is, what I'm focused on is understanding that if someone comes in and watches a video, for example, and they get to watch, say, 75% of the video, they're very interested in your product or service as opposed to someone who's only, what, say 10%. It's a small…
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Be More Productive, Eliminate Overwhelm and Minimize Stress
To reduce overwhelm and stress and to be more productive you need to get real clarity about what your goal is. Now most people, what they do is they waste a lot of time and they get to the end of the day and they feel stressed because they haven’t got something done. You need to be very specific...
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How To Get Greater Autonomy And Freedom Faster
Now, this sounds like an unusual topic to be talking about, but what you need to understand is that without focusing on your productivity or your wealth, there is no way that you're ever going to get to your ideal lifestyle. The second thing is that you need some form of a group around you that's...
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Automated Retention that Lowers Acquisition Costs
One of the critical things that we’ve just been looking at is the use of ads for attraction to our programs. The second thing, let’s talk about is the retention of customers. So, for example, the cleans your carpets, six weeks later, you get this thing in the mail, whether it be physical mail or…
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How To Plug A Leaky Sales Funnel
Then another example might be those that come to your website about jelly offers sorry, that found jelly information, but we want to retarget them with just jelly offers, right? So the first offer to call prospects is presented with gated content, which is commonly called a lead magnet, right?…
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What is Your Legacy Going To Be?
It's about leaving your legacy, and I want to share what I've learned about how to create your legacy and why it's such an important subject to think about and plan for. So clearly planning your legacy prevents your heirs from having legal battles and obviously style ships that you don't really...
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Moving Your Customer From A Before State to An After State
When I stumped my question, you've got to realize that there's an old saying that people don't go to, say, bunnings or a hardware store to buy a drill, for example. And then on the flip side of that, what are the three wants that lead to that person's aspiration so your ideal, perfect customer…
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How to Plug a Leaky Sales Funnel with Ad Retargeting
I want to talk to you about the benefits of setting up your blog and ultimately segmenting people that visit your blog. Now, what a lot of people do is they leverage the content they've created on their blog posts and they can share it via, say, email, and social media, and it attracts some form…
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Selling Based On Emotion
To feel and understand at a deep level what your most perfect ideal prospect wants and needs so that you have an excellent experience with how they feel. Now, additionally, if you know what your prospect is feeling and what they want, you can put together a virtually irresistible offer. Now, if...
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Language Magic for Overcoming Sales Objections
A professional handles as many objections as possible in advance as part of their presentation or their video sales letter before the prospect even verbalizes them. Overcome the objection in advance of the prospect thinking of it by planting the answer to the objection in their head. Go and make…
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The Power of Process
I had a team member explain why she thought specific clients were right for the program and I took her words and used those in a sales letter. So we're spending an hour writing seven personal letters, which are all very similar, but took the time to explain why we believe this was the right…
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Your Past is not your future - Unless You Want it to be!
I want to talk to you about dwelling on the past and moving beyond it so that you can focus more on your future. Dwelling on these past failures and injustices uses pretty much your mental energy on a level that recreates the same bad experience in your subconscious mind. So anytime you dwell on...
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Accountability Strategies for Success
Find yourself an accountability partner, somebody who you trust and somebody who you know that's going to keep you accountable for the tasks that you want to achieve to achieve your goals. What you need to do is understand that at times you may want to accomplish that goal, but there may be some...
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The Holiday Sales Funnel
This particular sale that I'm going to walk you through is going to help you to build a list of confident subscribers, meaning confidence around your products and services, specifically around coaching and consulting. Now, the funnel is designed to make an email list of people that are motivated...
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What are you afraid of?
I think you need to sit back and just ask yourself one question: Do you fear a slip and fall? The size of your fear determines the size of your accomplishment, and along with that, your bank account. The size of your fear determines the size of your accomplishment, and along with that, your bank...
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Want more sign ups? Then Offer Better Bonuses
If you want more sign-ups, you need to offer better bonuses. Now, when you think about that, that’s where using a bonus or a stack of bonuses to get people to sign up for your thing comes in extremely handy. You want titles that are targeted towards a specific group of people that promise a…
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How to Generate Referrals Using Podcasts
Now generally what you’ll find is, and I don’t know about yourself, but I listen to several different podcasts. Still, there are only specific ones that I listen to because of not only the people they get on but also the content they speak about. So a lot of these podcasting platforms…
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Striking a Balance Between Direct Response and Branding
Whereas you’ve got the other type that is more focused on the branding, which is more like, Hey, welcome along, they don’t want to push people. The very first step in the process is creating content that entertains, educates, that also inspires somebody to take some form of action towards their...
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How to Grow Your Local Business
Local business is very underutilized and when I say local business, it’s people on LinkedIn that may be living around within your area or demographic of what you’re attempting to target. 2 (two) Tips in growing your local business using LinkedIn If you just type in mums on there, you’ll be...
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4 WAYS TO STAND out (CashIn) During the Holidays
If you’re a restaurant you could have over a Christmas period, you could have your chef create a recipe list like the best recipes leading into Christmas or how to cook a roast on Christmas Day. Other things that you could do if you own different types of businesses are you could also, I guess,...
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Spring Marketing - Easy Ideas to Spruce Up, Clean Up, And Get Your Marketing in Order for this Spring
Anything that you can do that’s going to talk about getting outside, whether it be if you run a business which is mowing lawns, for example, you want to start talking to people about mowing their lawns. Best time of year to do it because obviously, people are watching football. So most people…
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How to Target Your Ideal Target Market and Conduct $Million Dollar Research Using Facebook
A lot of people don’t understand that trying to identify your ideal, perfect client in a crowd can be quite daunting at first, specifically when you’re not sure of who you’re supposed to be targeting. It’s several different factors relating to the demographics and it will allow you to pinpoint...
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Eight High Converting Headline Templates that can Increase Response by up to 500%
I’m not saying that the standard headlines, and I’ll just read you a couple of what I was going to do here as to how to write a headline readers are compelled to click. Promised-based SEO landing page headline formula. These are all exciting headlines for a landing page, and they’re very...
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Unnecessary Stress - Don't Worry
What you need to do is take a step back and be proactive and say to yourself, well, I’m going to take action regardless of what I’m thinking at the moment, and not worry about what may or may not happen. I was worried about what my father would say to me or how I would actually react to what he…
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Learning From Our Experiences
I want to talk to you about a story that occurred to me probably well, when I look back on this, it's quite a several years ago now and it was just an experience that I learned from. I'll be able to buy a few things, I'll be able to hire a suit, whatever I need to do to deliver this event, and…
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Effectively Use Your Life Energy
One of the things that you need to be aware of is the unconscious thoughts that rob you of your time and your effort that are just pointless and they're stopping you from being successful. How do I stop this unconscious, constant thinking that's going on that's robbing me of not only my time but...
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How to Create and Market a Killer Offer
They don't give the client or the prospective client an understanding of what it's like to go from where they are currently to feel like success to where they want to be. And on the left-hand side what do they have, what do they feel, what is their average day, and what is their status? And I'm...
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Don't Describe a Giraffe to a Zookeeper
There's a lot of advertising out there that you'll see when you walk around the place where people are talking about the features and the benefits of their specific product or service and there's not much difference between any of them. I mean, I go to the gym quite regularly and they talk about...
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The Off Ramp
When somebody signs up for a product or service of yours, whether that be a simple lead magnet, we normally take them through some form of the welcome email sequence. And most of us as marketers, that's what we do, we think to ourselves, well hang on a minute, if I'm going to follow this snakes…
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How to Reposition Yourself and Attack New Markets
Let's talk about repositioning yourself and changing what people perceive as something that's just not better, but something that's more like a new opportunity. What are those vehicles that people are using to achieve the desired result? To take people on that journey, you've got to demonstrate...
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Say NO More Often
You need to stop saying yes just to be liked. It would help if you also stopped saying yes when realistically it's their problem, not yours. So the first one of these tips is to understand where shiny objects might be detracting you from your current goal or what you want to achieve. The second...
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How to Price Your Services for a Starving Crowd
Even if your hotdogs are average, you're still going to sell out because you've got a starving crowd looking for something. If the market is not growing, however, you're targeting the right people, they're not necessarily going to be looking for your product or service. Once you've got those four...
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5 Lead Magnet Ideas You Can Use Right This Minute
I want to talk to you about 5 Lead Magnet Ideas that you can use right now. What I would suggest doing is if you say, for example, got a series of blog posts, you might want to break it down. Let's say you've got three, break it down into three separate eBooks or three separate downloadable PDFs,...
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7 Welcome Emails You Should not be Sending
The first email that you shouldn't be sending is one where it's just a response that says, “Thanks For Your Submission.” The other email you shouldn't send is "Do you know how great I am?" The last type of email you shouldn't be sending is the late welcome email. I don't know if you've ever…
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How to Create Your Own "Lead Magnet"
One of the things that you need to focus on and realize is that these people are prospective leads. And there are a few things that you're going to need to set up a lead magnet. So the key thing that you're going to need is, first of all, obviously a lead magnet. The second thing you're going to...
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Content as Customer Retention: The One Big Opportunity You're Probably Missing
So if you've run a help desk, you'll know that people that have got you using your products or services will ask specific questions or they'll have problems with your product or service, or they were thinking that, "Hey, I thought this was going to solve the problem". The other thing that you can...
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How to Grow your Business 10X
I want to talk to you about what it would look like if you were to (10) ten times your business. How many customers would I need to ten times my business? And when you sit back and understand that specifically around the lifetime value of your existing customers, also like, how many customers you...
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3 Areas of Focus to Scale Up Your Business in 2022
If you sit back and say to yourself, hang on a minute, how can I manage these people in such a way that's going to be more beneficial for both of us, then you'll have a much better relationship with your employees and you'll be able to scale your business? The third focus area is around business...
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Choose the Best Business Strategy then Drive it Home Fast
Whenever I got my body in a certain position to hit a high shot, what would happen was I either missed the ball because I was hitting over the top of the ball or under the ball because the ball was going too high above my head. So here at Simple Smart Coach, the way we approach it is what you are...
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How to Get The Most Out of Your Content Marketing Strategy
I wanted to talk to you today and just let you know that there's nothing more important than building an audience and driving revenue and making an impact than creating quality content. So get your ideas out there, letting people understand that, hey, look, this is a new way of doing things. And…
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Simple 3 Word Email
Now, what generally happens is when you're searching for something, you come across a website that has an opt-in to get a small report. So I'll use the example of biting your fingernails. So an example would be, here's a small report on how to stop biting your fingernails. And when I searched for…
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How to Reactivate Existing Client On Your List
They might need a little bit of a nudge as to hey, you can master this and it's a lot easier than what you think because a lot of us don't realize that a lot of the content we're putting out there, people find a challenge actually to implement. Now. In this long-form copy, you're obviously going…
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Stage of Search Intent for Your Prospects: Aware, Subscribe, Convert
I want to talk to you about intent, and I think this goes for all of us when it comes to searching for anything on the Internet or finding a product or a service, whether that be through Amazon, whether it be through Google or whatever search engine you're using. However, if you bring yourself…
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ABOUT THIS SHOW
Need help to create a lifestyle from your business
HOSTED BY
Business Coach Anthony Manly
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