A SaaS founder's reality check vs linkedin AI hype | Vlad Zhovtenko @ RedTrack

Vlad has been online since 1997 — long enough to have seen every "this changes everything" cycle. Now, as founder of RedTrack, he's built a clear-eyed framework for what AI actually changes in SaaS, and what it doesn't.In this episode: → Why AI is the new internet — and the parts of the hype he's not buying → How iOS 14.5 quietly turned media buying from programmatic into algorithmic → The first-party data foundation every SaaS company should be building right now → What happened when RedTrack connected AI agents to three years of historical data → The four levels of AI adoption — and why most companies are stuck on level one → Why he's not raising another round, even as AI costs rise across the industryFor SaaS founders trying to separate signal from noise on AI, attribution, and the "agent manager" hype.----------- Episode's Chapters -----------0:06 — Internet Origins: How Vlad Found Digital Marketing0:49 — AI vs. the Dot-Com Era: What's Actually Different This Time3:16 — What Gen Alpha Really Thinks About AI4:39 — The Birth of RedTrack and First-Party Data7:33 — Is Attribution Still Relevant in a Cookieless World?10:01 — How AI Is About to Break (and Rebuild) Media Buying14:11 — Processing Work vs. Cognitive Work: Where AI Belongs21:25 — Building an AI-Powered Company: Champions, Workflows, and Mandates28:00 — Do You Need to Manage AI Agents? (Spoiler: No)31:41 — LinkedIn Hype vs. Reality: What's Actually Happening With AI in Business32:44 — To Raise or Not to Raise: Funding Strategy in the Age of AI🎙️ Vlad - https://www.linkedin.com/in/zhovtenko/RedTrack - https://www.redtrack.ioSubscribe to our channel to be the first to see the interviews that we publish - https://www.youtube.com/@saas-groupStay up to date:Twitter: https://twitter.com/SaaS_groupLinkedIn: https://www.linkedin.com/company/14790796