AI, SEO, and the Rise of GEO (Generative Engine Optimization)

from SEO Rockstars · host WMR.FM

A deep dive into how the world of search is being fundamentally reshaped by the emergence of ChatGPT and Large Language Models (LLMs), giving rise to the critical new discipline: Generative Engine Optimization, or GEO. Guillermo and Eduardo break down the difference with a simple analogy: SEO is your "pickup line"—it tells Google what you do—while GEO is your "reputation," which teaches AI why your brand is trustworthy enough to be recommended.

Episode metadata supplied by the publisher feed · Published Dec 9, 2025

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AI, SEO, and the Rise of GEO (Generative Engine Optimization)

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How long is this episode of SEO Rockstars?

This episode is 28 minutes long.

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This episode was published on December 9, 2025.

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