PODCAST · business
SEO Rockstars
by WMR.FM
The SEO Rockstars Podcast is back with new episodes, hosted by NearFront founders Guillermo Bravo and Eduardo Silva. Building on its established legacy, this season is dedicated to cutting through the complexity of SEO by focusing on the AI revolution and automation. Guillermo provides deep, veteran SEO insights, while Eduardo offers the essential perspective of the marketing executive. Listen for transparent, high-impact strategies and interviews with industry leaders, designed to help you earn trust and authority in the digital space.
Episodes
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Navigating the "Zero-Click" Future of Search with Ryan Klein
Guillermo Bravo speaks with Ryan Klein (CEO of Market My Market) to discuss the radical shift in digital marketing for law firms and professional services. With 14 years in the "legal SEO trenches," Klein explains why the traditional SEO playbook—once focused solely on keywords and high-volume...
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Authority in the Age of AI: Trading Jargon for Human Connection
In this episode, host Guillermo Bravo interviews Aarti Birdi, founder of CDX, to explore why B2B companies are struggling to maintain authority in an AI-driven landscape. Birdi, who transitioned from a background in genetics to marketing, explains how her "research and content lab" uses lived...
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Search Engine Guru Daron Babin on The Evolution of SEO from 1994 to AI
Industry pioneer Daron Babin, known in SEO circles as SEGuru, details his career trajectory from a technical producer at NBC to a digital marketing visionary who began practicing SEO in 1994. After a "light bulb" moment at a TV newsroom regarding the power of search intent, Babin co-founded...
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Google is Silently Judging Your Business? Suspensions, AI Lies & Local SEO Survival with Ben Fisher
In this powerful return episode of SEO Rockstars, Ben Fisher from Steady Demand reveals the harsh realities every local business owner needs to hear. From massive Google Business Profile suspensions that can wipe out 70% of a company’s revenue overnight to AI (Gemini) wildly misinterpreting…
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SEO Grounding: The New Gold Standard for Enterprise Growth
In this episode of the SEO Rockstars Podcast, host Guillermo Bravo sits down with Jordan Koene, CEO and Founder of Previsible, to discuss the radical shifts defining search in 2026. Koene introduces the critical concept of "grounding"—the process by which AI models like ChatGPT and Gemini source...
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Full Throttle Strategy: Ivy Boyter on Navigating the "Trust Recession"
In this episode of the SEO Rockstars Podcast, host Guillermo Bravo catches up with Ivy Boyter, founder of Full Throttle SEO, to break down why the old playbooks are failing in an AI-driven world. Ivy shares her "Search Everywhere Optimization" philosophy, urging brands to stop obsessing over…
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SEO is Dead, Long Live Marketing: A Reality Check with Jeff Ferguson
In this episode of the SEO Rockstars podcast, host Guillermo Bravo sits down with industry veteran Jeff Ferguson, CEO of Amplitude Digital, to dismantle the persistent myths haunting the search industry. Ferguson argues that while AI and "zero-click" searches are often treated as "climate change"...
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SEO Unplugged: Building for Humans in the Age of AI
In this episode of the SEO Rockstars podcast, host Guillermo Bravo sits down with Yoast SEO founder Joost De Valk to discuss his transition from a high-level operator to a passionate investor and founder. Following his full exit from Yoast in 2023, Joost shares his renewed focus on open-source...
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Blueprint for Scale: Masterclass in Enterprise Multi-Location SEO
In this episode of the SEO Rockstars podcast, host Guillermo Bravo reunites with long-time colleague Samer Alkass (Director of Search at Aerosvit) to discuss the complexities of managing SEO across hundreds of locations. They moves beyond basic optimization to focus on structural integrity,...
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Mastering the Modern SEO Game: Craig Campbell's No-Nonsense Blueprint
Guillermo Bravo sits down with industry veteran Craig Campbell to discuss the evolving landscape of search engine optimization. With over two decades of experience, Campbell emphasizes that while AI is reshaping content creation, the foundational "basics"—link building, authority, and trust...
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Eli Schwartz on Driving Real Business Impact with Product-Led SEO
Growth strategist Eli Schwartz explains why SEO must shift from a technical checklist to a core business driver. He introduces the concept of Product-Led SEO, using examples like Zillow to show how building high-value digital assets—rather than just "programmatic" spam—creates a sustainable...
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Local SEO Secrets: Turning Search Visibility into Dispensary Revenue
In this episode of the SEO Rockstars podcast, Guillermo Bravo talks with Matthew Shterenberg, founder of Deep Roots, to strip away the fluff of modern search marketing and focus on what actually drives the bottom line. Shterenberg argues that for local retail businesses like cannabis…
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From Keywords to Credibility: Jason Barnard's Blueprint for Brand SEO in the Age of AI
Jason Barnard's strategy for Brand SEO centers on a critical pivot away from a singular focus on keywords and toward building a strong brand entity. As the founder of Kalicube, he argues that commercial success is found at the bottom of the acquisition funnel, where high-intent, branded searches...
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The SEO Blueprint: Why Cannabis Brands Must Own Their Digital Real Estate
Guillermo Bravo speaks with Jeremy Johnson of Quality Roots outlines the critical role of SEO as a top growth channel in the highly regulated cannabis industry, which faces severe restrictions on paid and out-of-home media. Quality Roots employs a dual-focused SEO strategy: a wide-ranging...
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The Entity-First Future: Mastering Local SEO and AI Perception with Ben Foster
Ben Foster of Steady Demand, a Google Business Profile (GBP) product expert, explores the critical role of GBP, which can account for up to 70% of a local business's revenue and is linked to paid media like Local Services Ads. Foster details his journey from web development to specializing in…
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PageRank to PMax: Frank Watson's Three-Decade Playbook for AI and the Future of SEO
Frank Watson, aka "Aussie Webmaster," provided a comprehensive look at the evolution of search, spanning from the pre-engine days of the Yahoo! directory and the inception of Google's PageRank to the current landscape. He stressed that while AI tools like Performance Max (PMax) have…
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How Local SEO is Changing in The Era of AI and Large Language Models
Brady Madden offers insights on the relationship between AI, Local SEO, and online reputation. The core message is that while AI, such as Large Language Models (LLMs), is an efficiency tool for tasks like content brainstorming, it requires mandatory human editing to ensure brand voice, accuracy,...
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Local SEO's New Blueprint: Why Reviews are the King, Content is Queen, and the AI Future is Pay-to-Play
Joy Hawkins outlines the critical shifts in local SEO, emphasizing that Google Reviews are the Undisputed #1 Factor. Reviews are now considered "table stakes" for all SEO and ad return on investment (ROI). The core strategy centers on hitting the 10-review threshold for an immediate ranking…
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AI, SEO, and the Rise of GEO (Generative Engine Optimization)
A deep dive into how the world of search is being fundamentally reshaped by the emergence of ChatGPT and Large Language Models (LLMs), giving rise to the critical new discipline: Generative Engine Optimization, or GEO. Guillermo and Eduardo break down the difference with a simple analogy: SEO is...
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Low-Effort, High-Impact SEO Quick Wins
Guillermo and Eduardo unveil 3 "Low-Effort, High-Impact" SEO Quick Wins—immediate, foundational steps that promise to shift your digital authority. These aren't technical deep dives; they are simple, high-leverage actions to "start dominating within their space." They reveal a "Gold Standard" for...
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Nacho Analytics and Warrior Forum
We talk about the launch of Nacho Analytics with Mike Roberts, Founder and CEO of SpyFu, a service that lets you learn from and download your competitors’ AdWords and SEO campaign history. Having founded SpyFu in 2006, he led the charge in transforming the way search marketers to craft their...
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Mike Roberts - Founder and CEO - SpyFu
Mike Roberts is the Founder and CEO of SpyFu, a service that lets you learn from and download your competitors’ AdWords and SEO campaign history. Mike is an industry-recognized expert in SEO, PPC, and competitive intelligence. Talks about SEO Mistakes You’re Definitely Making Having founded SpyFu...
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Google Improvements and Indexing URLs
This episode of SEO Rockstars touches on Google now letting you submit URLs for indexing straight from Search, as well as giving you the ability to fact check news. Not only is Google one fo the best search engines but we give you 5 Reasons Why Google is Best Place to Work. Google has been trying...
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Google Search Quality Crisis
Google’s biggest-ever search quality crisis; Why do marketers still struggle with innovative search tactics? Google Testing Breadcrumb URLs Above Titles on Mobile Search Results. Eric Enge recaps a session from SMX West where audience members were able to ask Google anything. How to Get Back on...
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The Power of Online Reviews, the Definitive Guide to Local Search Ranking Factors and More from SMX West 2017
Harnessing the power of online reviews as Thomas Ballantyne spoke last week at SMX West about the value of online reviews, showing why businesses need to start thinking about them if they aren't already. Plus, a recap of a session on the Definitive Guide to Local Search Ranking Factors. How…
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Hijacking Google’s SEO Guide Search Rankings
Hijacking Google’s SEO guide search rankings ; Google ‘related picks’ now showing under some top stories carousels; How competitors can ruin your rankings, and how to make sure they don't . The correlation between ranking factors — like views, comments and shares — with YouTube rankings.
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AMP, SSL, HTTPS and more with International SEO Consultant Aleyda Solis
Chris Boggs welcomes International SEO Consultant Aleyda Solis. She talks to us about how she got started from Marketing to SEO. Also, they talk AMP webpages and how you really can't discount them. Later she informs us on migration to https and how important it will be here in 2017. Also, when...
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Breaking Down The Newest Penguin Algorithm Update
In this episode Chris and Frank talk about the Google algorithm change that effects how sites are rank. They also touch on navigation structure on mobile websites, and how the "Near Me" feature in search engines are becoming a mobile-driven phenomenon. Plus they break down Google's new Penguin...
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SEO Winners and Losers in 2016
Matt Cutts Hearts His Google+ Followers; Google Adds Category Filters to Organic Search .What can we learn from the winners and losers of organic search in 2016? Top Google Winners and Losers in 2016; Google Won't Tell Webmasters Which Links They Do Not Count For Spam Reasons.
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The Ultimate SEO Google Hack
Chris Boggs and Frank Watson, talk about The Ultimate SEO Google hack as described in a recent SEMRush blog post. The post explains " If you're doing all the right things but still not getting the traffic you deserve from Google then it's time to discover the ultimate SEO Google hack." Plus, what...
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Search's Role In Combating Fake News
Search's Role In Combating Fake News? Google AMP carousels are multiplying! Google Update Brewing? Chatter Tools Point To Algorithm Update; Don’t let a spotty connection stop you from searching ; Google: Use Nofollow When Linking To Bad Site ; Google: How to Handle Near Identical Product Pages…
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From PPC Ads in SERPs to Google Search Analytics
Chris and Frank discuss Locating PPC Ads in SERPs; Defining Google Search Analytics and from Moz Doubling Down on Search; A NEW New Google.
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Google Getting Around Controversial Sites and Ranking Well in Search Results
Google has been getting some heat around various anti semitic and racist sites ranking well in their search results. Frank and Chris explain. Plus, a New Search Results Evaluation Model from Google; Google: There Is No One Recipe For Search Rankings Success; Expert Predictions on 2017 Social…
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Referrer Spam Wrecking Google Analytics
Referrer spam wrecking Google Analytics data. Google Search Console expands reports for property sets. Google Acquires Eye Tracking Startup Eyefluence and its Technology. Stop Looking at Keyword Search Volume (And Look Here Instead).
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Content, Links, Tech and Analytics
Talking Content, Links, Tech and Analytics as Chris and Frank discuss: Google’s machine learning now writes featured snippets descriptions. Google Returns Porn For Sexy Black Mom But Not For Sexy White Mom. 10 Ways Content Marketing and Sales Teams Can Work Together. Google: Giving Charity...
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Google Tweaking Top Stories; Filtering Out Fake News
Google Tweaking Top Stories Algorithm To Filter Out Fake News? Man sues Google for $750,000 over defamatory search results. SEO without SERPs with Google Assistant, Home and Amazon Echo. Google Removing “Content Keywords” from Search Console. Ranking Events in Google Search Results.
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Unannounced Google Search Update; Everything We Know About the Google Mobile-first Index
Unannounced Google Search Update; Everything We Know About the Google Mobile-first Index. No Changes to Mobile Friendly Criteria or Ranking Boost With Mobile First Indexing. Bing Search Will Not Do Mobile First Search Index. How to prepare your business for Google’s mobile-first index.
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Going Behind the Warrior Forum
Chris and Fank welcome Moss Pauly who runs the Warrior Forum, which is the world's largest Internet marketing community with over 1 million of the world's top internet marketers. Moss offers insight on SEO, SEM, conversion optimisation, AB testing, EDM marketing and more.
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Essential Help for ECommerce SEO Newbies
Chris and Frank share what they call a good direct article that offers some essential help for ecommerce seo newbies. Plus how page quality and engagement is important to good SEO . Plus, Google: We Have A Bunch Of Original Source Detection Algorithms and No Need To Disavow Blogroll Or Sitewide...
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Search Engine Journal Guides Analyzed
Chris Boggs and Frank Watson delve into three different guides published on Search Engine Journal. They include the Three Pillars of SEO: Authority, Relevance, and Trust; How to Do Keyword Research and a Complete Guide to Panda, Penguin, and Hummingbird.
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Locating PPC Ads in SERPs; Defining Google Search Analytics Impressions, Position and Clicks
55% of searchers don’t know which links in the SERPs are PPC ads. New Google help document defines Search Analytics impressions, position and clicks Thematic Modeling Using Related Words in Documents and Anchor Text How and Why to Raise Organic SEO CTRs SEO and the CMO: Communication and board…
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Bing: Testing Site Name Only With No URL in Results; So You Want to Do International Marketing;
Bing Testing Site Name Only With No URL in Search Results; Frank Watson on So You Want to Do International Marketing; What are Google's quality updates (aka Phantom updates), and how can you recover? Video SEO Tips to Improve Rankings Test points to likely influence of click-through rate on…
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Moz Doubling Down on Search; A NEW New Google
Moz is Doubling Down on Search; Making Sense of Google's Updates in Local Search; Wake Up, SEOs – the NEW New Google is Here;10 Question-Based Keywords that Drive Tons of High-Quality Traffic ; 4 Experts on the State of SEO for Ecommerce Sites ;Ecommerce blogging: five proven reasons why it…
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Defining Google Search Analytics
Frank Watson and David Harry discuss:No more arguing about what Google means by positions in the Google Search Analytics report. Google has defined the multitude of metrics and cases in a help document.Google officially throttling Keyword Planner data for low spending AdWords accountsGoogle app…
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Advanced Data Markups and Local SEO Tips
Chris Boggs and Frank Watson discuss markup and structured data, and give us the buzz on everything Google including their new interface, removal of older content, cut backs on incentives for Local Guides, and more. The two also touch on a few Google myths revolving around penalties that have...
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Entrepreneur Magazine: Is Google Trying to Kill SEO?
Is Google Trying to Kill SEO ? The Anatomy of a SERP ; Micro-Moments: How Consumers Rely on Mobile to Meet Their Needs; Don’t Make All Content QA For Google’s Featured Snippets; Gated vs Ungated Content- Which is the Best Option? After 10 Years, Local SEO Guide Relaunches Website So It Can Get...
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Google Helping With Search Results of Hillary Clinton
Google is manipulating Autocomplete search results to help improve Hillary Clinton’s online reputation. How Google May Map A Query To An Entity For Suggestions. Competitive threats to Google, and what they mean for you.. Two tried and true methods to make social media impact SEO.Key On-Page SEO...
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2016 Internet Trends; Using Moz Content for Mining Local Link Opportunities
Frank and Chris discuss 2016 Internet Trends; Using Moz Content for Mining Local Link Opportunities; Google Still Working on Separate Mobile Search Index Plus, Google tests new look for “people also search for” feature as Google has been caught testing a new interface again in the mobile search...
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Using SEM and SEO for Acquisition of Ecommerce Sites
Using SEM and SEO for Acquisition of Ecommerce Sites; Rich Cards: The new evolution stage of Google SERPs; Google: You Can Ignore Links from Scraper Sites ; 8 SEO Facts Most Marketing Agencies Don’t Tell You; New Google Test: Third Party Reviews in Search Results; The future of voice-related SEO...
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Google Must Face Claims on Search Removals
Google Must Face Claims on Search Removals Google Must Face Claims on Search Removals and another Is Search Dead article as Frank Watson and Chris Boggs discuss these stories plus: Google Search Console now lets you group your sites together with property sets Split Testing Titles and H1s: Do…
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ABOUT THIS SHOW
The SEO Rockstars Podcast is back with new episodes, hosted by NearFront founders Guillermo Bravo and Eduardo Silva. Building on its established legacy, this season is dedicated to cutting through the complexity of SEO by focusing on the AI revolution and automation. Guillermo provides deep, veteran SEO insights, while Eduardo offers the essential perspective of the marketing executive. Listen for transparent, high-impact strategies and interviews with industry leaders, designed to help you earn trust and authority in the digital space.
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WMR.FM
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Frequently Asked Questions
How many episodes does SEO Rockstars have?
SEO Rockstars currently has 252 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is SEO Rockstars about?
The SEO Rockstars Podcast is back with new episodes, hosted by NearFront founders Guillermo Bravo and Eduardo Silva. Building on its established legacy, this season is dedicated to cutting through the complexity of SEO by focusing on the AI revolution and automation. Guillermo provides deep,...
How often does SEO Rockstars release new episodes?
SEO Rockstars publishes regularly with 252 episodes available. Check the episode list for the typical release schedule.
Where can I listen to SEO Rockstars?
You can listen to SEO Rockstars on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts SEO Rockstars?
SEO Rockstars is created and hosted by WMR.FM.
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