Alexa Ritacco, Chief Marketing Officer at Jenni Kayne — Live from eTail West 2023

This episode of the RETHINK Retail Podcast was recorded live at eTail West 2023. In this episode of the RETHINK Retail Podcast, host Gabriella Bock sits down with Alexa Ritacco, Chief Marketing Officer at Jenni Kayne. Alexa shares insights on how Jenni Kayne, a high-end lifestyle brand, has grown, emphasizing the importance of standing by your product. She also talks about how Jenni Kayne has found success by utilizing popular social media platforms and investing in influencer strategy. Throughout the discussion, they discuss the importance of staying true to the brand's values and mission, and how being women-founded and owned has been an integral part of Jenni Kayne's success. Listen in to learn more about the strategies behind Jenni Kayne's growth and their current plans to expand their social media presence. If you enjoyed this episode, please let us know by subscribing to our channel and giving us a 5 star rating us on Spotify and Apple Podcasts. - - - - - - Host: Gabriella Bock Produced by Gabriella Bock