Appgate’s CMO on Measuring Buyer Intent
from Radically Transparent Hosted by Oktopost
Appgate’s CMO, Julie Preiss sits down with Oktopost’s Director of Social Strategy and host Jennifer Gutman to tackle one of B2B marketing’s million-dollar questions: How can marketing leaders measure buyer intent? Leading Appgate’s marketing strategy during the last two transformational years as organizations shifted to a digital-first approach, Julie has much knowledge to share about the new buyer journey on this episode of the Radically Transparent podcast. She admits measuring intent is actually part art and part science and dives a bit deeper into the 15 touchpoint average before a prospect wants to even engage with a salesperson. She even reveals how her own team is measuring intent, how they are leveraging storytelling effectively to help drive opportunities down the funnel, and much more about what's keeping her up at night as a marketing leader.
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