Are You Paying for Sales That Would Happen Anyway? Here’s How to Know

from Google Ads Unleashed | Winning Strategies for E-Commerce Marketers

Send us Fan MailEver wondered if your Google Ads are actually driving incremental sales—or if those conversions would’ve happened anyway? In this episode of the Google Ads Unleashed, Jeremy breaks down the concept of incrementality and shares a 5-step framework to test it for yourself. You’ll learn how to build a clear hypothesis, set up a geo holdout test, and measure results without falling into common traps.Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

What this episode covers

Send us Fan Mail Ever wondered if your Google Ads are actually driving incremental sales—or if those conversions would’ve happened anyway? In this episode of the Google Ads Unleashed, Jeremy breaks down the concept of incrementality and shares a 5-step framework to test it for yourself. You’ll learn how to build a clear hypothesis, set up a geo holdout test, and measure results without falling into common traps. Get your free 30 minute strategy session with Jeremy here: https://www.youn...

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Are You Paying for Sales That Would Happen Anyway? Here’s How to Know

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How long is this episode of Google Ads Unleashed | Winning Strategies for E-Commerce Marketers?

This episode is 16 minutes long.

When was this Google Ads Unleashed | Winning Strategies for E-Commerce Marketers episode published?

This episode was published on September 7, 2025.

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Is there a transcript available for this episode?

Yes, a full transcript is available for this episode. You can read the complete transcript on the episode page.

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