Google Ads Unleashed | Winning Strategies for E-Commerce Marketers

Send us Fan MailGoogle just told the world you can't choose keywords anymore - here's what that actually means for your ad account in 2026 and beyond. In this episode of the Google Ads Unleashed Podcast, host Jeremy cuts through the noise from Google Marketing Live 2026, breaking down seven key announcements including AI Max for Shopping, Asset Studio's AI-generated creatives, universal cart infrastructure, demand gen attribution upgrades, and the shift of ads into Gemini's conversational AI search. Learn what's genuinely worth acting on now, what can wait, and why Google's aggressive push into upper-funnel and push marketing is a direct response to Meta threatening to overtake its advertising revenue. If you want to understand where Google Ads is heading and what to prioritise in your account before these changes land, this episode is for you.Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

Send us Fan MailWhen your Google Ads stop scaling, it's usually because you've run out of product-aware traffic, and advertorials are how you fix that. In this episode of the Google Ads Unleashed Podcast, host Jeremy delivers a practical mini playbook on how to use advertorials to bridge the gap between problem-aware cold audiences and your product page, covering everything from domain setup and funnel tools to cross-domain tracking and bid strategy progression. Learn why a separate domain and ad account are non-negotiable, how to structure a comparison advertorial that supplements your bottom-funnel campaigns first, and how to expand into high-volume problem searches once the model is proven. Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

Send us Fan MailAI just audited a Google Ads account with two years of data, and it got every observation right and almost every conclusion wrong. In this episode of the Google Ads Unleashed Podcast, host Jeremy Young breaks down a real AI-generated Google Ads audit a client submitted, walking through exactly what the tool caught, what it missed, and why correlating data points without business context leads to dangerously confident but fundamentally flawed conclusions. If you manage Google Ads for yourself or a client, this episode will sharpen how you use AI tools without letting them do your thinking for you.Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

Send us Fan MailOn-platform data doesn't always reflect reality, so how do you actually know when to scale your Google Ads? In this episode of the Google Ads Unleashed Podcast, host Jeremy Young shares a practical three-step framework for making confident budget and scaling decisions, covering post-purchase surveys, first-party tracking and attribution models, and on-platform metrics. Learn why incrementality matters more than reported ROAS, how to choose the right attribution model for your business, and why channels like YouTube and branded search can wildly distort your picture of what's actually driving revenue. If your on-platform numbers and your bottom line never quite seem to match, this episode will change how you interpret your data for good.Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

Send us Fan MailSpotted a competitor running ads on your brand name? Here's exactly why it happens and how to shut it down. In this episode of the Google Ads Unleashed Podcast, host Jeremy Young breaks down how competitor brand bidding works, from accidental PMax spillover to deliberately crafted conquesting ads. Learn how to use auction insights, bid strategy, and sharp ad copy to outgun competitors and make their clicks painfully expensive, or when to go nuclear and take the fight to their brand terms instead. Whether you're dealing with a friendly rival or a cut-throat competitor, this episode gives you the full playbook to protect your brand and fight back smart.Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

Send us Fan MailGoogle just changed how ad scheduling affects your daily budget, and if you haven't adjusted yet, you could be haemorrhaging thousands. In this episode of the Google Ads Unleashed Podcast, host Jeremy Young breaks down the April 22nd Google Ads budget pacing update and exactly what it means for advertisers running ad schedules, from Monday-to-Friday B2B campaigns to weekend-only or single-day setups. The change means your daily budget is now spread across 30.4 days regardless of how many days your ads actually run — so if you're budget-limited and using ad scheduling, your monthly spend could spike significantly without you ever touching a setting.Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

Send us Fan MailGoogle Local Services Ads are one of the most underused tools in paid search - and they could flood your pipeline overnight. In this episode of the Google Ads Unleashed Podcast, host Jeremy Young breaks down exactly what Local Services Ads are, who they're for, and how they differ from traditional PPC — including the pay-per-lead model, lead verification, and how Google rewards businesses that hustle their leads. Learn how to get set up step by step, from linking your Google Business Profile and submitting your licence, to choosing service areas wisely and optimising your target cost per lead over time. Whether you're a local service business owner or a practitioner looking to expand your offering, this episode gives you everything you need to hit the ground running.Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

Send us Fan MailCan't see your own Google Ads? Don't panic — but also, stop searching for them. In this episode of the Google Ads Unleashed Podcast, host Jeremy Young breaks down every reason your ads might not be showing, from budget exhaustion and ad scheduling to geo-targeting, device bid adjustments, and auction dynamics.More importantly, learn why obsessively searching for your own ads is actively damaging your performance, and what account metrics you should actually be trusting instead. If you manage Google Ads for yourself or a client, this episode will save you time, protect your quality score, and shift your focus to what really matters.Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

Send us Fan MailIs your Google Ads account actually healthy, or are you being misled by vanity metrics and bad data? In this episode of the Google Ads Unleashed Podcast, host Jeremy Young walks you through a no-nonsense 4-point health check you can run on your own account, even without expert knowledge. From spotting duplicate conversion tracking and missing first-party data, to identifying messy shopping feeds and red-flag campaign structures. Learn exactly what to look for and what it means if it's broken. If your results don't match what your agency is reporting, this episode will show you why.Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

Send us Fan MailScaling Google Ads isn’t about more tweaks, it’s about fixing the real bottlenecks in your funnel and business. In this episode of the Google Ads Unleashed Podcast, host Jeremy breaks down why 70% of performance happens outside the ad account, covering conversion rate optimisation, offer strategy, pricing, retention, and customer journey analysis.Learn how to identify true growth constraints, from low AOV and poor checkout UX to weak retention, and stop wasting time on meaningless in-platform tweaks.Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

Send us Fan Mail*Disclaimer there is no video for this weeks episode.Overwhelmed by Google Ads tasks? Here’s your weekly, monthly & quarterly optimisation system that actually works. In this episode weeks episode of Google Ads Unleashed, host Jeremy breaks down a proven Google Ads SOP checklist—covering performance analysis, budget pacing, search term optimisation, feed health, conversion tracking, and scaling strategies. Learn exactly what to do (and when) to stay consistent, avoid wasted spend, and drive long-term growth without guesswork. Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

Send us Fan MailYour Demand Gen creatives are crushing it… then suddenly performance drops. In this episode of Google Ads Unleashed, hosr Jeremy reveals the “Zombie Campaign” strategy, a simple Google Ads Demand Gen tactic to revive high-performing creatives after they start to burn out. Learn how to repurpose winning ads using tCPA or tROAS bid caps, extend creative lifespan, and squeeze extra performance from assets that once drove conversions.Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

Send us Fan MailYour branded campaign shows the highest ROAS, but is it your least incremental channel? In this episode of Google Ads Unleashed, host Jeremy unpacks the real truth about brand bidding, attribution vs incrementality, and when branded search in Google Ads is quietly draining profit. Learn how to structure brand campaigns correctly, defend against competitors, exclude brand from Performance Max, and run simple incrementality tests to see if you should cut it.Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

Send us Fan MailStop copying competitors in Google Ads—win by standing out. In this episode of Google Ads Unleashed, host Jeremy breaks down “reverse benchmarking,” inspired by Rory Sutherland, and explains why differentiation beats imitation in competitive auctions. Learn how messaging, positioning, pricing strategy, and product-market fit impact Google Ads performance more than hacks or automation ever will.Rory Sutherland clip 1: https://www.youtube.com/shorts/MGrbru05VzERory Sutherland clip 2: https://www.youtube.com/shorts/GuhxCcPb-_kGet your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

Send us Fan MailIs your competitor stealing your branded traffic and your revenue? In this episode of Google Ads Unleashed, host Jeremy reveals a real Google Ads audit where a rival hijacked branded search, crushed impression share, and wiped out thousands in sales. You’ll learn how brand bidding, auction insights, impression share loss, and weak brand protection can quietly destroy performance, even when Meta and non-brand campaigns look fine.Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

Send us Fan MailIs ROAS telling you the truth—or quietly killing your profits? In this episode of Google Ads Unleashed, host Jeremy sits down with Google Ads expert Thomas Eccel to unpack why ROAS is often misleading and what smart advertisers should track instead. You’ll learn how Google Ads automation, margins, contribution profit, and business context matter more than vanity metrics—and why high ROAS doesn’t always mean real growth. Follow Thomas on LinkedIn: https://www.linkedin.com/in/thomaseccel/Contact Thomas: https://www.thomaseccel.com/?utm_source=linkedin&utm_medium=Profile&utm_campaign=CTA&utm_term=googleadsstoreGet your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

Send us Fan MailRising CPCs killing your Google Ads performance? In this episode of The Google Ads Unleashed Podcast, host Jeremy breaks down why cost-per-click keeps climbing—and what you can actually do about it. You’ll learn how competition, shrinking inventory, bidding strategies, match types, and Quality Score all drive higher CPCs, plus practical fixes you can apply immediately.Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

Send us Fan MailYour Performance Max campaign spending but not scaling? This episode of the Google Ads Unleashed Podcast breaks down exactly why PMAX fails in so many ad accounts, and how to fix it. Host Jeremy walks through the most common PMAX mistakes: wrong goals, bad settings, brand leakage, weak creatives, and feeds that quietly kill performance. Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

Send us Fan MailYour Google Ads account is losing money, and you might not even know why. In this episode of Google Ads Unleashed, host Jeremy breaks down a real Google Ads audit that uncovered broken conversion tracking, zero audience strategy, feed chaos, and campaigns optimised for revenue instead of profit. You’ll learn why profit-first tracking, first-party data, and feed optimisation are non-negotiable for large ecommerce accounts with tight margins.Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

Send us Fan MailYour Google Ads account needs a 2026 reset - start the year clean and profitable.In this episode of the Google Ads Unleashed Podcast, host Jeremy walks through a practical Google Ads “spring clean,” covering ad copy refreshes, conversion tracking checks, audience updates, keyword research, and landing page optimisation. You’ll learn how to spot what held performance back in 2025 and what to fix now to scale smarter in 2026.Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

Send us Fan MailStruggling to set the right Google Ads CPA? In this episode of The Google Ads Unleashed Podcast, host Jeremy breaks down CLV vs CAC and shows how to calculate a profitable customer acquisition cost using real eCommerce data. You’ll learn how to use Customer Lifetime Value, contribution margins, and CLV:CAC ratios to set smarter Google Ads targets that scale, without killing cash flow.We'd recommend watching this episode on YouTube or Spotify, for the full experience.Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

Send us Fan MailChristmas demand drop incoming? In this episode of Google Ads Unleashed, host Jeremy breaks down exactly what to do with your campaigns over Christmas to avoid wasted spend and protect performance. Learn when to lower budgets, when to pause, or fully stop campaigns using data exclusions. A must-listen for media buyers planning a smooth shutdown and strong January restart.Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

Send us Fan MailBFCM is over—so what actually worked?In this episode of Google Ads Unleashed, host Jeremy breaks down seven key learnings from Black Friday and Cyber Monday, from extending sales periods and preparing your algorithm to testing strong offers and monitoring performance in real time. You’ll discover why brand trust and evergreen marketing outperformed, how to pivot when offers underperform, and why Demand Gen delivered exceptional ROI.Join our Google Ads Slack channel here: https://join.slack.com/t/googleadsunleashed/shared_invite/zt-3h07ujbfm-EMp7BeDm0~1LjidWY0_F5wGet your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

Send us Fan MailLaunching Demand Gen in Q4? Don’t get burned. In this episode of the Google Ads Unleashed Podcast, host Jeremy reveals the hidden risk that’s draining budgets fast, and the smarter way to launch Demand Gen without the blowout many advertisers experienced after Black Friday. You’ll learn why Google’s Demand Gen algorithm behaves very differently from Meta, how to test creatives safely on low budgets, and how to scale campaigns day-by-day without triggering runaway spend.Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

Send us Fan MailAre you spending money, getting clicks, seeing carts fill up… yet sales stay flat? You’re not the only one. This is one of the biggest pain points I hear from new advertisers, training clients, and even experienced media buyers. So in today’s episode of Google Ads Unleashed, we’re breaking down the five most common reasons your Google Ads don’t convert, and exactly what to do about each one.It’s Black Friday week, so if your sales aren’t climbing yet, this episode will help you diagnose what’s happening inside your account and what might be happening after the click too.Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

Send us Fan MailJOIN our slack channel now: https://join.slack.com/t/googleadsunleashed/shared_invite/zt-3h07ujbfm-EMp7BeDm0~1LjidWY0_F5wStruggling to figure out how much budget you actually need for Google Ads—and how many conversions it takes before Smart Bidding becomes effective? In this episode of Google Ads Unleashed, host Jeremy breaks down the real thresholds for Target CPA and Target ROAS, how to reverse-engineer your daily budgets, and why the right conversion event depends on how deep into your funnel you can track. You’ll also learn how to use offline conversion tracking, MQL/SQL ratios, and realistic CPA math to finally set goals that Google can optimise toward. Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

Send us Fan Mail*Apologies in advance for the disrupted audio in this episode, next week will be back to normal.Setting a random ROAS target and hoping for the best? Not a good strategy. In this episode of Google Ads unleashed, host Jeremy breaks down a smarter, data-driven approach to finding the right Return on Ad Spend for your campaigns—one that goes beyond what Google Ads tells you. You’ll learn how to use incrementality testing and calibration multipliers to reveal your true ROAS, avoid misleading metrics, and set profitable targets based on real performance.Google Resource: https://www.thinkwithgoogle.com/_qs/documents/18393/For_pub_on_TwG___External_Playbook_Modern_Measurement.pdfGet your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

Send us Fan MailThinking about hiring an agency or running your Google Ads yourself? In this episode of The Google Ads Unleashed Podcast, host Jeremy breaks down the pros, cons, and trade-offs between DIY, freelancers, and full-service agencies — so you can make the right call for your budget, goals, and stage of growth.Learn when it pays to do it yourself, when outsourcing saves you money, and how hybrid “done-with-you” options can fast-track your success.Download the Google Ads Ultimate Q4 Checklist here: https://checklist.younganddigital.marketing/Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

Send us Fan MailBad agencies are everywhere and they’re costing businesses millions. In this episode of Google Ads Unleashed, host Jeremy breaks down the biggest red flags to watch for when hiring or working with a Google Ads agency or freelancer. Learn how to identify poor tracking setups, vanity reporting, lack of communication, and shady ownership practices before they sink your results. Get the ultimate Google Ads Q4 checklist here: https://checklist.younganddigital.marketing/Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

Send us Fan MailTracking and analytics have never been more complex, or more critical.In this episode, Jeremy sits down with Luc Nugteren, one of Europe’s top tracking specialists, to unpack what’s really happening with consent mode, server-side tracking, and offline conversions. You’ll learn how to build a compliant, high-accuracy setup that Google actually rewards and why most advertisers are still getting it wrong.Follow Luc on LinkedIn: https://www.linkedin.com/in/luc-nugteren/Get in touch with Luc directly: https://lucnugteren.com/Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

Send us Fan MailThe Ultimate Q4 Google Ads Prep Guide (and Costly Mistakes to Avoid)Get our Ultimate Google Ads Checklist here: https://checklist.younganddigital.marketing Q4 can make or break your year — but most advertisers go in unprepared. In this episode, Jeremy shares the 8-step Google Ads Q4 checklist he uses with every client to maximize sales, boost ROAS, and avoid the costly mistakes that waste millions each holiday season. From offer planning to bid strategy tweaks and campaign timing, this is your roadmap to a record-breaking quarter.Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

Send us Fan MailHitting a ceiling with your Google Ads growth? In this Google Ads Unleashed episode, host Jeremy breaks down how to scale internationally without wasting ad spend or tanking ROAS. Learn how to structure accounts, manage domains, handle multiple currencies, and localise your feeds and landing pages for sustainable growth. Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

Send us Fan MailThe right tools can make or break your Google Ads success. In this episode of Google Ads Unleashed, host Jeremy shares his top 10 essential tools that every advertiser should be using in today’s AI-driven, automated landscape. From feed management and attribution to AI, competitor analysis, and client reporting, discover the stack that keeps campaigns running profitably.Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

Send us Fan MailStruggling with Google Ads that just won’t convert? In this episode of Google Ads Unleashed, host Jeremy breaks down exactly how to diagnose a failing account and pinpoint where things are going wrong. From search terms and CTR to CPCs, add-to-cart rates, checkout issues, and even shipping, he shows you how to spot the weak link in your funnel and fix it. This episode takes you step-by-step through real examples so you can troubleshoot your campaigns with confidence.Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

Send us Fan MailThink adding negative keywords always improves results? Think again. In this episode of the Google Ads Unleashed Podcast, host Jeremy explains why most advertisers are overdoing negatives—and how it can actually hurt performance. You’ll learn when to trust Google’s smart bidding, why data (not gut instinct) should guide exclusions, and how to run an A/B test to see if cutting back boosts results.👉 Curious if your keyword lists are doing more harm than good? Tune in now and rethink your negative keyword strategy.Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

Send us Fan MailEver wondered if your Google Ads are actually driving incremental sales—or if those conversions would’ve happened anyway? In this episode of the Google Ads Unleashed, Jeremy breaks down the concept of incrementality and shares a 5-step framework to test it for yourself. You’ll learn how to build a clear hypothesis, set up a geo holdout test, and measure results without falling into common traps.Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

Send us Fan MailIn this episode of Google Ads Unleashed, host Jeremy breaks down the power of advertorials - paid articles that look like editorial content and guide users to convert without aggressive sales tactics. You’ll learn when to use advertorials, how they help you capture more SERP real estate after maxing out Search, Shopping, and Demand Gen, and the step-by-step process to launch your own campaign. From comparison pages to cross-domain tracking and even affiliate tie-ins, this episode shows why advertorials can outperform standard prospecting campaigns.👉 Want to see how this strategy could work for your brand? Connect with Jeremy on LinkedIn or via email for a deep dive.Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

Send us Fan MailGoogle Ads not spending? In this episode of Google Ads Unleashed, host Jeremy breaks down four key fixes to get your campaigns moving again. From catching hidden disapprovals to adjusting bid strategies, checking Merchant Center errors, and improving quality signals, you’ll learn the exact steps to diagnose and resolve stuck campaigns. Whether you’re running Search or Shopping, this guide will help you troubleshoot why your ads aren’t serving—and how to fix it fast.👉 Need more help? Reach out to Jeremy on LinkedIn or via email to get personalised support for your campaigns.Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

Send us Fan MailHow do you grow revenue by 50% without increasing ad spend? In this episode, host Jeremy breaks down a real client case study that did exactly that. You’ll learn how profit-first tracking (profit bidding) changes decision-making, why offline conversions from your CRM are critical, and how a PMax brand vs. non-brand split can unlock higher ROAS. Jeremy also shares how server-side tracking, call tracking, and passing Shopify profit data back into Google Ads set the foundation for smarter bidding.👉 Want to see the full strategy in action? Reach out to Jeremy on LinkedIn or via email to get the exact process we use with clients.Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

Send us Fan MailStruggling to spot wasted ad spend in your search terms? In this episode, host Jeremy shares a powerful but underused strategy: how to run an N-gram analysis to uncover hidden patterns in your Google Ads data. You’ll learn how to identify one- and two-word phrases that drive up your CPA, how to automate the analysis using ChatGPT, and why this method is perfect for summer account cleanup. Want to finally know if words like “Amazon” or your competitor’s brand are killing performance? This episode is your blueprint.Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

Send us Fan MailTop advertisers are quietly shifting away from automation—and for good reason. In this episode of Google Ads Unleashed, host Jeremy shares why manual bidding is making a comeback, especially for brand campaigns, low-volume accounts, and high-CPC segments. Learn where smart bidding fails, how to run strategic A/B tests, and why taking back control of your bids might be your next best move. Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

Send us Fan MailAmazon Just Disappeared from Google Shopping—Here’s What It Means for Your Ads In this episode of Google Ads Unleashed, host Jeremy breaks down the shock exit of Amazon from Google Shopping and why it’s a golden opportunity for ecommerce advertisers. Learn how this move could lower your CPCs, boost your impression share, and open the door for niche players to win big. Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

Send us Fan MailBig news—Jeremy’s hosting a live webinar this Thursday 24th July with Product Hero, and you’re invited! Sign up now: https://producthero.webinargeek.com/how-to-start-demand-gen-the-right-way-a-proven-media-buying-framework-for-ecom-brandsIn this episode, get a sneak peek of what he’ll be covering: how to launch high-converting Demand Gen campaigns, structure your YouTube and Discovery ads for success, and avoid common mistakes. Plus, hear a fresh case study that shows exactly what’s working right now. Don’t miss the webinar—it’s your chance to ask questions live and learn how to unlock growth with Google Ads' most underused campaign type.Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

Send us Fan MailIs Google Ads really harder—or are we just ignoring the Magic Mix aka the fundamentals? In this episode, Ed Leake breaks down why PPC success still comes down to strategy, not hacks. Host Jeremy and Ed talk frameworks vs. courses, the rise of automation and AI, and why most ad accounts fail outside the platform. If you're tired of chasing shiny objects and want performance that actually scales, this one’s for you.Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

Send us Fan MailSummer ad slump? Here’s how to thrive while everyone else panics. In this episode of Google Ads Unleashed, host Jeremy breaks down why Google Ads performance often dips in summer and what to actually do about it—no panic tweaks, no desperate measures. Learn how to audit your account, refresh your assets, optimise your feed, and set the stage for a powerful Q4. Packed with actionable advice for Ecom and lead gen brands, this is your survival guide for summer slowdowns.Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

Send us Fan MailWhat if your best-performing Google Ads campaigns aren’t actually adding any value? In this episode of the Google Ads Unleashed Podcast, host Jeremy is joined by Marcel Smal of Roots Network breaks down the real meaning of incrementality in PPC—why it matters, how to test it, and what most advertisers get wrong. We explore brand search cannibalisation, PMax pitfalls, conversion lift studies, and the hidden costs of not knowing your true impact. If you want to separate performance from perception, this one’s for you.Find Marcel here: https://www.linkedin.com/in/marcel-smal/Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

Send us Fan MailMissed Google Marketing Live 2025? Here's your fast-track summary. In this episode of Google Ads Unleashed, host Jeremy breaks down the biggest updates from GML 2025 - AI Overviews, Smart Bidding Exploration, Performance Max reporting, and the long-awaited A/B testing in Merchant Center. Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

Send us Fan MailIn this episode of Google Ads Unleashed, host Jeremy is joined by Inderpaul Rai, Director of Paid Media at WeDiscover, to dive deep into some of the smartest, most unconventional strategies in performance marketing. From feeding Google ‘wrong’ data to improve bidding accuracy, to overcoming the limitations of PMax and attribution windows with predictive modelling. Learn how AI and data science are being used to solve complex problems like underperforming feeds, inflated conversion values, and long purchase cycles. Find Indi here: https://www.linkedin.com/in/inderpaul-rai/Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

Send us Fan MailIn this weeks episode of the Google Ads Unleashed podcast discover how to save thousands on your brand campaigns with Jeremy's game-changing brand campaign hack. Host Jeremy shares a proven method that recently helped a client reduce ad spend by 70%. Learn how to optimise your campaigns, minimise CPCs, and maximise ROI. Note: This is a reuploaded episode while Jeremy is away on his honeymoon — but it's a hidden gem you may have missed the first time around! Packed with insights on how to use post-purchase data to boost your Shopping Ads performance. Usual episodes will return shortly.Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

Send us Fan MailUnlock new potential in your Google Shopping Ads with post-purchase data!In this episode of Google Ads Unleashed, discover how analysing customer survey insights post-purchase can reveal key product benefits to optimise your ad titles and descriptions—resulting in better search alignment, higher CTRs, and more conversions. Jeremy Young breaks down practical ways to gather and leverage this data, giving you a competitive edge and making your Shopping Ads more effective than ever!Note: This is a reuploaded episode while Jeremy is away on his honeymoon — but it's a hidden gem you may have missed the first time around! Packed with insights on how to use post-purchase data to boost your Shopping Ads performance. Usual episodes will return shortly.Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching