B2B AI Secrets: How RS Group and Rezolve Ai Scale

What this episode covers

B2B commerce is built on a foundation of extreme complexity. When a part fails in a 100 million dollar machine, the customer needs a solution, not just a search result. Carl Holt, Director of Digital Product and Transformation at RS Group plc, sits down with Howe Gu, Group SVP, Customers and Partners at Rezolve AI, and Evan Burgess, Global Sales Director at Rezolve AI. They discuss the leap from legacy search engines to agentic commerce. Inside the Episode: - 99 Percent Rule Reduction: The automation strategy that allowed RS Group to replace 30,000 manual rules with an AI product platform. - Natural Language Moats: Why engineers are moving toward "plain English" problem solving to bypass technical jargon. - Predictive Fulfillment: A look at the future of IoT sensors and AI agents that order spare parts before a machine actually breaks. - Agent-to-Agent Commerce: How to build digital experiences for the AI agents that will soon be shopping on behalf of global organizations. Value is not found in the catalog size. It is found in the speed of the solution.

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How long is this episode of RETHINK RETAIL?

This episode is 20 minutes long.

When was this RETHINK RETAIL episode published?

This episode was published on May 11, 2026.

What is this episode about?

B2B commerce is built on a foundation of extreme complexity. When a part fails in a 100 million dollar machine, the customer needs a solution, not just a search result. Carl Holt, Director of Digital Product and Transformation at RS Group plc, sits...

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