Back Cover Do's and Dont's

In this episode, AJ and Mike address some important dos and don’ts for back cover copy. If you didn’t know, back covers were so important; now you do! They’ll walk through some cautionary tales, offer ways to increase your visibility and connection with your reader, and even explain what authors should consider when publishing a paperback versus a hardback with a dust jacket. See? There’s a lot to talk about!

Episode 98 of the Don't Write That Book podcast, hosted by Mike Michalowicz, titled "Back Cover Do's and Dont's" was published on October 9, 2025 and runs 51 minutes.

October 9, 2025 ·51m · Don't Write That Book

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Summary

In this episode, AJ and Mike address some important dos and don’ts for back cover copy. If you didn’t know, back covers were so important; now you do! They’ll walk through some cautionary tales, offer ways to increase your visibility and connection with your reader, and even explain what authors should consider when publishing a paperback versus a hardback with a dust jacket. See? There’s a lot to talk about!

Episode Description

In this episode, AJ and Mike address some important dos and don’ts for back cover copy. If you didn’t know, back covers were so important; now you do! They’ll walk through some cautionary tales, offer ways to increase your visibility and connection with your reader, and even explain what authors should consider when publishing a paperback versus a hardback with a dust jacket. See? There’s a lot to talk about!

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