Balancing Heritage and Digital Transformation

What this episode covers

How does a 200-year-old porcelain icon stay relevant in the digital age? Alex Baker interviews, Vista Alegre’s Chief Digital Officer, Carla Graça, shares how the brand is blending rich heritage with bold digital transformation by: - Building a strong digital presence and expanding globally - Driving innovation in factories and design while preserving craftsmanship - Using technology to empower people, not replace them - Creating seamless omnichannel customer experiences online and in-store From heritage storytelling to AI-driven tools, Vista Alegre proves that tradition and innovation can thrive together. Join the conversation with our global retail community at www.globalretailleaders.com

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Frequently Asked Questions

How long is this episode of RETHINK RETAIL?

This episode is 12 minutes long.

When was this RETHINK RETAIL episode published?

This episode was published on September 23, 2025.

What is this episode about?

How does a 200-year-old porcelain icon stay relevant in the digital age? Alex Baker interviews, Vista Alegre’s Chief Digital Officer, Carla Graça, shares how the brand is blending rich heritage with bold digital transformation by: - Building a...

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