Beekman 1802: Beating Content Slop with Creative AI
from Rethink Retail Hosted by Rethink Retail
In an already competitive market, Beekman 1802 is maintaining steady growth through human connection and is using AI to do it. David Baker, Chief Revenue Officer at Beekman 1802, sits down with Jeremy Goldman to discuss how his team is cutting through industry traffic and content using human creativity and emotional brand building. "AI is not coming for our jobs. People who know how to use AI will come for the people who don't know how to use AI.” Inside the Episode: - Ruthless Inventory: Why you need to avoid the micro-trend trap, and double down on what your customers are loyal to. - Operational Simplification: How reducing SKU count freed up working capital, eased vendor management, and improved store planning, without sacrificing brand identity - Getting Creative with AI: How to position your tech into a ‘red-teaming’ approach to aggressively stress-test ideas, name options, and look for vulnerabilities before any capital is deployed - Keeping AI Out of Creative: How to establish market differentiation amid the influx of AI-generated content - Stop letting tech run your creative. Start using it to clear out the daily clutter so your team has the breathing room to stand out. Catch the full conversation and more inside the episode.
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