#BeReal with Kees Elands, Founder of TrendsActive

What this episode covers

Social media platform BeReal, Generation Z and authenticity Colin spoke with Kees Elands, founder of TrendsActive, about the social media platform BeReal. It's our first episode in English, for which Colin chose a topic from Weekly to discuss with the trend expert. In Kees' opinion, BeReal is a counter reaction to the other social media platforms. What can they learn from each other? Colin and Kees discuss whether BeReal is hype or a trend and how the platform came to be. They also discuss authenticity and the characteristics of Generation Z, which is looking for a more authentic image of itself. This fact is also an important insight for brands. This is part 1 of the special edition of BrandTrust Talks. The next part is about imperfection.

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Frequently Asked Questions

How long is this episode of Decoding Brands?

This episode is 11 minutes long.

When was this Decoding Brands episode published?

This episode was published on November 15, 2022.

What is this episode about?

Social media platform BeReal, Generation Z and authenticity Colin spoke with Kees Elands, founder of TrendsActive, about the social media platform BeReal. It's our first episode in English, for which Colin chose a topic from Weekly to discuss with...

Can I download this Decoding Brands episode?

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