Betterment's 'Anti‑Marketing' Machine
from AdExchanger
Kim Rosenblum, CMO of investment app Betterment, unpacks her "anti‑marketing" playbook, which involves telling customers not to engage and shifting away from chasing cheap CAC to prioritizing lifetime value.
Embed this episode
No transcript yet.
Similar podcasts
The Big Story
AdExchanger
Each week, the AdExchanger editorial team drills into the week's most urgent headlines in digital marketing. Hosted by Executive Editor Sarah Sluis, this podcast gets listeners up to speed on the most pressing news in ad tech and beyond, with key background details and analysis.
Inside the Stack
AdExchanger
An AdExchanger podcast featuring interviews with leaders in ad tech.
Frequently asked questions
How long is this episode of AdExchanger?
This episode is 44 minutes long.
When was this AdExchanger episode published?
This episode was published on April 14, 2026.
Can I download this AdExchanger episode?
Yes. Use the download control on the episode player to save the publisher-provided media file.