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AdExchanger

by AdExchanger Talks

AdExchanger Talks is an advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger's award-winning editorial team, led by Managing Editor Allison Schiff, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.

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Episodes

  1. What Frogs And Socks Can Teach Us About AI Implementation

    The biggest obstacle to AI transformation may not be disorganized data but the messy workflows around it, says Rebecca Sykes, a partner at The Brandtech Group, where she leads the emerging tech practice.

  2. Making AI Pay Its Way, With Cloudflare

    What if AI companies had to pay publishers every time they used their content? Cloudflare's Lara Cohen explains the new playbook for dealing with AI bots, from blocking them to billing them.

  3. Value Over Volume, With NYT's Courtney Glaze

    Most publishers add SSPs like insurance. More partners means more demand and more demand means more competition for every impression. But at The New York Times, every ad tech partner has to earn its place in the stack, says Courtney Glaze, its VP of revenue operations.

  4. Want AI Agents That Work? You've Gotta Do The 'Unsexy' Stuff First

    Everyone in Adland wants to show off their shiny new AI agent. But you can't do the cool stuff unless you build the data foundation first, says Tinuiti CEO Abbey Klaassen.

  5. Creator Marketing Is Growing Up

    Creator marketing and influencer relationships are a top priority for marketers, but both are still behind other digital channels when it to scale, proper reporting and transparency. That's starting to change, though, says Jennifer Quigley-Jones, the founder of Digital Voices and VP of strategy…

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  6. Information Quality Is What Wins In The AI Era

    In the AI era, according to Tim Frank, the man in charge of AI monetization at Microsoft, "information is the new bid." In other words, the brands that get recommended won't necessarily be the ones with the biggest ad budgets, he says, but rather those with the most clear, complete and…

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  7. I've Tried Everything But AdTech Therapy

    With AI eating everyone's traffic, publishers could use a sympathetic ear. AdTech Therapy's Jana Meron and Scott Messer talk through the sell side's biggest challenges and break down what Google avoiding an ad tech breakup means for media owners.

  8. Cracking The In-Store Attribution Code In Influencer Marketing

    Creator marketing is the talk of the town, but how do you prove it genuinely drives sales? Emily Steele, co-founder and CEO of creator platform Hummingbirds, breaks it down.

  9. Programmatic Gets An Agentic Brain

    Agentic AI just ran a CTV campaign end-to-end through a new, agent-driven buying workflow with far less manual optimization and a lot less waste. Butler/Till's Scott Ensign explains what that means for the future of programmatic.

  10. Google's Mass Arbitration Problem

    Thousands of advertisers are taking Google to arbitration over alleged ad overpayments. Attorney Ashley Keller of Keller Postman explains the legal strategy and what a positive outcome could mean for claimants.

  11. Murder Your Thirst And Measure Everything

    Liquid Death is all jokes and dark humor on the surface, but the canned water brand's chief media and digital commerce officer, Benoit Vatere, takes measurement deadly seriously. He's tackling one of the gnarliest problems in CPG: proving that media actually moves product off the shelves.

  12. 'Models Built For Me'

    Chalice AI's COO and co-founder, Ali Manning, explains how the AI startup – don't call it a custom algorithm company – is helping brands like Bayer use advertiser-specific bidding models to drive real outcomes as opposed to poor proxies.

  13. The Hardest KPI In Advertising

    Marketing consumer products comes with plenty of challenges. But just try selling a political candidate in a hyper-polarized, 24-hour news environment, says Mark Jablonowski, CEO of DSPolitical, a political ad platform that caters to Democrats and progressive causes.

  14. Forget The Shiny Objects And Focus On Fundamentals

    Sharona Sankar-King, Havas Media's chief data and product officer, on why marketers should stop chasing shiny AI toys and get serious about the fundamentals, including truly understanding the customer and only collecting data that's "fit for purpose."

  15. Convincing Cat Parents To Buy A $600 Litter Box

    Most brands worry about competitors. Whisker is worried about complacency, says CMO Hew Loyd – specifically, the millions of cat owners who have decided that scooping an open box of poop in their home is just one of life's little chores.

  16. Reckitt's Digital Reckoning

    You wouldn't accept paying for a Big Mac and getting a single chicken nugget. But that's essentially what a lot of marketers are doing with their digital ad budgets, says Reckitt's Sameer Amin, on this week's episode of AdExchanger Talks recorded live in Cannes.

  17. Reddit Is Training The Robots

    Reddit is now one of the main data sources feeding LLMs and AI search. In this episode, recorded live in Cannes, COO Jen Wong talks data licensing deals, how people use Reddit to validate what they're about to buy and what it takes to stop bad actors from gaming its forums to sway AI results.

  18. Rethinking Vitamin Marketing, With Barrière

    Cleo Davis-Urman, CEO and co-founder of wearable vitamin brand Barrière, talks word-of-mouth, measurement, retail media and what it takes to build a new category around patches instead of pills.

  19. California Regulatin'

    Tom Kemp, executive director of CalPrivacy, unpacks the DELETE Act, his agency's enforcement priorities, the rules governing automated decision-making tech – and why ad tech should pay close attention to it all.

  20. The Gwyneth Effect, Measured

    You don't usually hear someone talk about peptide serums, CAC and customer lifetime value in the same breath. But that's a normal day for Alexa Raff, CMO of goop, the wellness and lifestyle brand co-founded and led by Gwyneth Paltrow.

  21. Don't Take Customers At Face Value

    Verizon Value President David "DK" Kim digs into the lingering stigma around prepaid wireless – and how reframing customers as "prepaid by need" versus "prepaid by choice" changes the way Verizon markets and measures its eight-brand portfolio of prepaid plans.

  22. How 'Wrapped' Insights Become Audience Segments

    How does Spotify translate quirky "Wrapped" labels, like "divorced dad hipster," into ad audiences? And is AI-generated content safe for brands? Spotify's Global Head of Ad Product Katie English weighs in.

  23. Influencer Marketing Grows

    Up If creators want brand dollars, they have to play by the rules of data-driven marketing and measurement, says Ryan Detert, CEO and co-founder of Publicis-owned influencer marketing platform Influential.

  24. Zoom's Next Act

    Zoom CMO Kim Storin has one of the rarer jobs in marketing: She's responsible for promoting and evolving a brand that's also become a verb.

  25. Manscaped's Whole‑Body Media Strategy

    Behind the scenes with Manscaped CMO Marcelo Kertész on the brand's first Super Bowl spot – a musical ad starring singing hair balls (just watch it) – and how he's shifting Manscaped's marketing from performance-heavy DTC to a broader, brand-led strategy.

  26. Ready, Set, Upfront

    Amazon is gearing up for its third-ever upfront event next month in New York City – and programmatic is at the center of its pitch. "We're encouraging brands and agencies to consolidate into the Amazon DSP to drive better outcomes," says Sarah Iooss, head of agency partnerships at Amazon Ads.

  27. AI Is The New Ad Space

    AI isn't just a productivity tool, says Debra Aho Williamson, founder of Sonata Insights. It's a brand-new media environment that's reshaping how people decide what to buy and challenging marketers to completely rethink the funnel.

  28. Betterment's 'Anti‑Marketing' Machine

    Kim Rosenblum, CMO of investment app Betterment, unpacks her "anti‑marketing" playbook, which involves telling customers not to engage and shifting away from chasing cheap CAC to prioritizing lifetime value.

  29. Who Needs 'Corrosive Intermediaries' Anyway?

    The programmatic supply chain is "pretty flawed," says Danny Spears, COO of publisher alliance Ozone, and value is leaking away from digital media brands. But that doesn't mean they need to stand there and take it.

  30. Why Scripps Is All In On Women's Sports

    Scripps CRO Brian Norris explains why the broadcaster is leaning into women's and local sports – and how that shift is reshaping the media plan.

  31. Sussing Out 'Performance TV'

    Can connected TV really deliver performance – or is "performance TV" just a branding boost with extra data? Erin Firneno, SVP of business intelligence at Advertiser Perceptions, weighs in.

  32. Perion Is So Over The AI Hype Cycle

    Perion CEO Tal Jacobson is done with AI buzzwords. Instead, he's betting big on agents, outcomes and letting machines handle the messy parts of media buying.

  33. Healthy Growth In The Age Of AI

    Mary Beech, chief growth officer at health-and-wellness brand Thorne, shares how she's turning marketing into a growth engine amid AI-driven discovery and chatbots that get loose with the facts.

  34. What Marketers Miss When Their Data Isn't Inclusive

    Inclusive measurement is more than a nice-to-have, says Charlene Polite Corley, Nielsen's VP of inclusive insights. Because undercounting Black, Hispanic and intersectional audiences isn't just a measurement failure; it's a missed growth opportunity for brands.

  35. From Avoiding Bad Ads To Demanding ROI

    Ad verification used to be mostly about keeping brands away from the bad stuff. Now, verification providers have to prove that quality actually moves the needle, says Integral Ad Science CEO Lisa Utzschneider.

  36. Freestar's CEO On Why Ad Tech Transparency Is A Boon For Struggling Publishers

    Freestar CEO Kurt Donnell explains why transparency in programmatic advertising is the open web's best bet for survival in the AI search era.

  37. In Platforms We Trust?

    The future of measurement is automated, but can marketers trust the black box? Kantar Chief Product Officer Ty Ahmad‑Taylor shares his take. Plus: Performance meets brand and measurement "at the speed of culture."

  38. The True Meaning Of Holistic Media, With Carat's Carrie Drinkwater

    With so many video and digital media channels converging, is there even such a thing as a dedicated TV buyer anymore? Carat US Chief Investment Officer Carrie Drinkwater certainly doesn't think so.

  39. AI Won't Shop For You – Yet

    AI is reshaping how we shop, but agents won't take over our carts just yet. LiveRamp CEO Scott Howe explains why the change will be gradual – and how chatbot ads (not just on ChatGPT) will change the online shopping experience. NOTE: A Perplexity spokesperson reached out to AdExchanger to deny…

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  40. Sizing Up Success Metrics, With The CMO Of True Religion

    True Religion CMO Kristen D'Arcy approaches marketing measurement the way you'd shop for jeans – by looking for the right fit. She's moved past last click, using real-time data to see what actually drives sales, and she isn't afraid to make fast changes when something isn't working.

  41. Turning Snark Into Strategy, With The Onion

    No brand safety? No problem. The Onion's CMO Leila Brillson shares how the iconic satire site is expanding beyond pithy headlines into documentaries and also helping other brands find their snark – all while staying far, far away from generative AI.

  42. Channel Surfing The Future, With NBCU

    NBCU's early embrace of ad tech – led by Ryan McConville, its chief product officer and EVP of ad platforms – set the stage for a pandemic-fueled digital transformation that blurred the line between traditional TV and streaming. But that doesn't mean linear isn't still a top priority.

  43. The Brand Safety Balancing Act

    As brand safety standards evolve and oversight shifts from platforms to third-party vendors, Brittany Scott, SVP of global partnerships at Zefr, explains what the rise of generative AI – and Meta's decision to step away from MRC brand safety audits – means for the future of media quality.

  44. Breaking The Snap Stereotypes

    Think you know Snapchat's audience? Think again, says Ajit Mohan, Snap's chief business officer. Mohan gets real and busts myths, including the idea that Snap is just for kids and its youngest users aren't big spenders.

  45. AI That's Generative, Not Generic

    Jay Richman, Amazon's VP of product and technology, on how AI-generated ad creative can still stand out at scale without becoming generic or too samey samey. Plus: The risks brands face if they wait too long to embrace AI.

  46. Why The Economist Is An AI Outlier

    The Economist is charting its own course in the age of AI, says Nada Arnot, the 182-year-old publication's EVP of marketing. It's steering clear of licensing deals and lawsuits and partnering with Claude on its own terms.

  47. From Hype To Hyperscale In AI

    AI hype is everywhere, but Moloco CEO Ikkjin Ahn says the real winners in ad tech will be those who can move beyond flashy demos and harness AI at true hyperscale.

  48. Making Your Brand Matter To The Models

    You can't buy your way to the top of a large-language model. At least not yet. But there are things that brands can do to influence how – and if – they get mentioned, says Tracy Morrissey, SVP of media and performance at full-service agency Innocean USA.

  49. It's Game Over For Outdated Gamer Stereotypes

    There are billions of mobile gamers in this world – mostly adult women with serious spending power – but advertisers are still lagging. It's time for brands to catch up with gaming audiences, says Gabrielle Heyman, Zynga's head of global brand sales and partnerships.

  50. Retail's AI Moment Is (Almost) Here

    Jeff Cohen, Skai's new chief business development officer, unpacks why the smartest retailers and brands are already connecting the data dots and rethinking their playbooks for the AI era, even though the shopping bots aren't quite there yet.

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ABOUT THIS SHOW

AdExchanger Talks is an advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger's award-winning editorial team, led by Managing Editor Allison Schiff, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.

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AdExchanger Talks

Produced by AdExchanger

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Frequently Asked Questions

How many episodes does AdExchanger have?

AdExchanger currently has 100 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.

What is AdExchanger about?

AdExchanger Talks is an advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger's award-winning editorial team, led by Managing Editor Allison Schiff, interviews industry leaders and explores the issues and trends that matter to brand...

How often does AdExchanger release new episodes?

AdExchanger has 100 episodes. Check the episode list to see recent publication dates and frequency.

Where can I listen to AdExchanger?

You can listen to AdExchanger on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.

Who hosts AdExchanger?

AdExchanger is created and hosted by AdExchanger Talks.
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