EPISODE · Apr 9, 2026 · 32 MIN
Betting on Yourself — Brie Chrisman on Building Boss Co. and Leading with Intention
from Thinking Solo · host Ryan Derousseau, CFP®, EA
On this episode of Thinking Solo, host Ryan Derousseau, CFP®, EA, sits down with Brie Chrisman, founder and CEO of Boss Co., an operations management and growth strategy agency serving mental health private practice owners.Ryan and Brie first connected at a psychotherapy conference not to meet clients, but to connect with professionals who support mental health practitioners. At the time, Boss Co. was preparing for its first conference and in the middle of a rebrand. Since then, Brie has built a business that supports therapists and practice owners who were never taught how to run a business, yet are expected to do so every day.Brie shares how Boss Co. began in 2020 after she was laid off shortly after becoming a new mother, why she chose to bet on herself despite not being a natural risk-taker, and how the company evolved from a virtual operations assistant business into a specialized agency for mental health practices. She also opens up about leading through burnout, building a team and culture that can operate without her, and growing slowly and intentionally.In this episode, you’ll learn:• How Boss Co. was founded during the uncertainty of 2020• Why Brie chose entrepreneurship despite being risk-averse• What led Boss Co. to fully pivot into the mental health space• The “ripple effect” impact of supporting overwhelmed practice owners• Why most therapists receive no business education, and how that gap shows up• How customization (not one-size-fits-all) drives long-term client retention• What capacity-driven growth really looks like in practice• How strong systems and team culture kept the business running during burnout• Brie’s team training approach using the “I do, we do, you do” model• Why asking for help is a strength, not a weaknessThis conversation is an honest look at building a values-driven business, navigating personal challenges, and designing a company that supports both its clients and its founder.—-Connect with Brie Chrisman:LinkedIn: https://www.linkedin.com/in/brie-chrisman/Website: https://heybossco.com/aboutConnect with Ryan Derousseau, CFP:Email: [email protected] LinkedIn: https://www.linkedin.com/in/ryanderousseau/ Website: https://thinkingcapfinancial.com/
What this episode covers
On this episode of Thinking Solo, host Ryan Derousseau, CFP®, EA, sits down with Brie Chrisman, founder and CEO of Boss Co., an operations management and growth strategy agency serving mental health private practice owners.Ryan and Brie first connected at a psychotherapy conference not to meet clients, but to connect with professionals who support mental health practitioners. At the time, Boss Co. was preparing for its first conference and in the middle of a rebrand. Since then, Brie has built a business that supports therapists and practice owners who were never taught how to run a business, yet are expected to do so every day.Brie shares how Boss Co. began in 2020 after she was laid off shortly after becoming a new mother, why she chose to bet on herself despite not being a natural risk-taker, and how the company evolved from a virtual operations assistant business into a specialized agency for mental health practices. She also opens up about leading through burnout, building a team and culture that can operate without her, and growing slowly and intentionally.In this episode, you’ll learn:• How Boss Co. was founded during the uncertainty of 2020• Why Brie chose entrepreneurship despite being risk-averse• What led Boss Co. to fully pivot into the mental health space• The “ripple effect” impact of supporting overwhelmed practice owners• Why most therapists receive no business education, and how that gap shows up• How customization (not one-size-fits-all) drives long-term client retention• What capacity-driven growth really looks like in practice• How strong systems and team culture kept the business running during burnout• Brie’s team training approach using the “I do, we do, you do” model• Why asking for help is a strength, not a weaknessThis conversation is an honest look at building a values-driven business, navigating personal challenges, and designing a company that supports both its clients and its founder.—-Connect with Brie Chrisman:LinkedIn: https://www.linkedin.com/in/brie-chrisman/Website: https://heybossco.com/aboutConnect with Ryan Derousseau, CFP:Email: [email protected] LinkedIn: https://www.linkedin.com/in/ryanderousseau/ Website: https://thinkingcapfinancial.com/
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Betting on Yourself — Brie Chrisman on Building Boss Co. and Leading with Intention
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