Beyond the Search Bar: AI Agents in Retail

AI is changing what search means in e-commerce. Shoppers are no longer just typing keywords and scanning static results. Conversational agents are shaping discovery, addressing objections, and guiding purchases like digital salespeople. Brands must look beyond traditional SEO and design for both human shoppers and AI-driven journeys. Jeremy Goldman sits down with Sean Whitehead, VP of Digital Product & Tech at Fracture, and Aniket Deosthali, CEO and Founder of Envive AI, to discuss how brands can bring in-store service online, adapt to the rise of AI search, earn consumer trust, and preserve brand distinctiveness as AI tools become commoditized. INSIDE THE EPISODE: From Keyword Matching to Digital Salesmanship Traditional search assumes shoppers already know what they want. AI can address hesitation and objections directly on the product page before they turn into abandoned carts. The Financial Imperative of AI Search With half of consumers using AI search, and a projected $750B revenue impact by 2028, optimizing for AI engine visibility (AEO/GEO) is non-negotiable. Brands need to focus on durable fundamentals: structured data, strong content, authority, and answering real customer questions. Trust and Security Are the Ultimate Bottlenecks for AI Adoption With nearly 40% of consumers fearing AI scams or data misuse, brands must "treat AI like a new hire"—using strict guardrails and brand-approved data to prevent costly glitches. Brand Differentiation Will Shift to Proprietary Data and Brand Voice As AI tools commoditize, standing out requires training models on your distinct brand voice and unique customer data. 🎧 Listen above for a practical look at how retail leaders are rethinking AI search, customer trust, and brand differentiation.