PodParley PodParley
PodParley
#beyondmarkenpositionierung mit Colin Fernando, Partner BrandTrust und Podcast-Host

EPISODE · Apr 11, 2023 · 30 MIN

#beyondmarkenpositionierung mit Colin Fernando, Partner BrandTrust und Podcast-Host

from Decoding Brands · host Colin Fernando - BrandTrust

Warum Markenpositionierung weiterhin relevant ist, warum eine Marke nicht vom Kunden gemacht wird und warum Sie dem Wettbewerb nicht zu viel Bedeutung beimessen sollten Die 90. Beyond-Folge ist mal wieder eine besondere: Colin wird in dieser Folge von unserer Content-Strategin Doris Eichmeier interviewt. Colin ist also der, dem die Fragen gestellt werden: Wie hat sich das Thema Markenpositionierung in den letzten Jahren verändert? Durch äußere Umstände wie Globalisierung und Digitalisierung? Warum bleibt Markenpositionierung so wichtig? Wann sollte eine Markenpositionierung justiert werden? Und wann macht eine Repositionierung Sinn? Warum darf man die Markenpositionierung nicht (komplett) dem Markt überlassen? Wie transportiert man die Markenpositionierung nach außen? Hört Euch die Folge an, erfahrt in 30 Minuten alles Wissenswerte rund um Markenpositionierung und woher Colins Leidenschaft für das Thema kommt und welche Beispiele zeigen, dass Ihr dem Wettbewerb nicht zu viel Bedeutung beimessen solltet.

NOW PLAYING

#beyondmarkenpositionierung mit Colin Fernando, Partner BrandTrust und Podcast-Host

0:00 30:55

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

Above Board: What Boards Need to Know About Prediction Markets

Apr 30, 2026 ·20m

Similar Podcasts

100 Brands of Makeup Soundville Holdings, LLC 100 Brands of Makeup The (R)EV Diaries - EVs in Rural America Electric Cars - Electric Vehicles Ben Jones Electric Vehicles are everywhere. All major car manufacturers, from the highest-end performance brands to the lowest-end utilitarian family wagons, are working to produce an EV option for the marketplace. Battery capacity breakthroughs and concept cars shrouded in secrecy dominate the news. Here in America, public charging infrastructure is popping up… in big cities where consumers are realizing they can electrify their commute and save 70% on fuel costs. But what about small-town America? Ben Jones, an electrical engineer for an distribution cooperative in southeastern Kentucky believes so. He’s been exposed to EVs and charging infrastructure projects for his utility. Ben believes that EVs need to be in every town and the right combination of battery range and charging options make electric cars very attractive to rural inhabitants. But that was not always the case. The EV Diaries chronicle Ben’s conversion from skeptic to being a self-appointed EV ambassador. He talks about h RUBY'S ROUNDTABLE Ruby Durham AS RUBY SHARES HER RISING ENTREPRENEUR JOURNEY WITHIN MUSIC, FASHION DESIGN AND PRODUCTIONS SHE ALSO SITS AT THE TABLE WITH A DIVERSE SET OF GUESTS WHO ARE ALSO BUILDING BRANDS WITH WHAT THEY HAVE.THROUGHOUT THE CONVERSATIONS NOT ONLY WILL YOU HAVE RESOURCES AND TAKEAWAYS TO APPLY TO YOUR OWN JOURNEY, BUT A FEARLESS AURA THAT WILL FUEL THE NEXT BET YOU'RE SET TO MAKE ON YOURSELF. #ifnotyouwho #ifnotnowwhen Waves Clips Mitzi & Mike Payne A series of high-impact clips taken from full episodes of Waves.Waves is a podcast for marketers, creators, and entrepreneurs who want to stop chasing the tide and start making waves online. We sit down with the tastemakers and strategic minds behind some of the most engaged communities and up-and-coming brands to uncover the methodology behind their seismic impact.
URL copied to clipboard!