BGP 052 Patrick Combs – Creating Your Business Story

Patrick Combs is a master storyteller and has a fascinating past of having a show on HBO, consulting with Google and selling out theaters doing a one-man show. Patrick shares the mechanics of a good story so business owners can raise more capital, hire better employees, and convert more prospects into customers. Spencer runs a real time experiment and shares his story for doing the podcast while Patrick deconstructs the story to make it 100X better.Show notes:00:29 Introducing Patrick Combs01:59 His first mentor03:09 His crazy transition at 33 years old03:59 Getting a deal with HBO 05:58 Helping business owners tell their story06:55 Every entrepreneur has an origin story08:29 A good origin story tells people in 2-3 minutes your values, your reason for existence, your why, and it humanizes you in a way that draws people closer to you.09:03 Your signature story11:20 Spencer telling his signature story and totally sucking at it13:56 Patrick deconstructing Spencer’s story, starting off with finding the drama16:31 Start with a climactic moment, have a failure, and then feel your phoenix rising in the second half of the story19:39 If you take an hour to do the work of crafting your story you will be able to wield it like a master21:03 First step to telling a good story22:38 The formula to every good story24:10 Why the final piece is telling people your why25:40 Stories trump logic and facts every single time26:27 The reason why people don’t tell stories27:43 Listener call to action29:11 Say thanks to Patrick and take action by reaching out on his site www.patrickcombs.com or message him on Facebook www.facebook.com/PatrickLive Resources:www.patrickcombs.comwww.facebook.com/PatrickLive www.youtube.com/user/pcombsgtc