Biggest PR pitches, mergers and acquisitions in December 2025, with Andrew Bloch

Welcome to our review of PR pitches and mergers and acquisitions in the UK PR scene with Andrew Bloch. Here we discuss the biggest pitch wins, mergers and acquisitions that the PR sector has seen in November 2025.Andrew is the lead consultant PR, social, content and influencer at the new business consultancy firm AAR and a partner at PCB Partners, where he advises on buying and selling marketing services agencies.Andrew also runs the advisory firm Andrew Bloch & Associates.Don't forget The PRmoment Award's early bird entry deadline, on 19 December Market OverviewNovember has been a very buoyant month.The market has seen great wins and has been extremely busy on the M&A front, which is probably expected since people were trying to complete deals before the budget announcement.It is an important time of year for pitches, as agencies line up new business for the following year and clients aim to get everything in place for 2026.PITCHESWarburtons appoints Burson The UK’s biggest bakery appoints Burson to handle its brand and consumer communications, focusing on building its heritage and innovation narratives ahead of the company's 150th anniversary. Burson will also manage the corporate news agenda.BAKERY79 appoints Stakked The modern food-to-go concept, established by Park Garage Group, has hired Stakked for PR support. The campaign will focus on building consumer awareness and driving uptake as Bakery79 rapidly converts forecourt concessions as part of its acceleration into the UK food-to-go market.Astrid & Miyu appoints Aisle 8 The jewellery brand, which operates 20 UK stores alongside sites in New York and LA, selects Aisle 8 (a fashion, beauty, and lifestyle specialist) to elevate its brand image and media profile.Bodyform appoints Earnies The menstrual care brand, part of the Essity portfolio, has appointed Earnies to deliver a major awareness campaign highlighting the impact and challenges associated with heavy periods.Tonys Chocolonely appoints Shook and Here Be Dragons Tony's has appointed Shook and Here Be Dragons for a creative project celebrating the chunky nature of its chocolate bars. The campaign involves using high-profile talent, like 'The World’s Strongest Footballer', as well as a PR stunt marking the standardization of the brand’s signature red colour.WaterAid appoints Mischief The global water charity has selected Mischief to deliver its festive campaign and winter appeal. The project focuses on raising awareness and funds to support WaterAid’s mission to help communities access clean water, decent toilets, and good hygiene.Baller League appoints SoapBox The 6-a-side football league has hired SoapBox, a sport communications specialist, to handle its PR, event management, and press office function.Meta appoints John Doe Meta has expanded John Doe’s brief to include creative communications for its wearables products, covering AI glasses, VR headsets, and other emerging technology from the Meta Wearables portfolio.The Cayman Islands Department of Tourism appoints W The Department of Tourism has awarded W a five-year contract for UK and European PR and communications. The agency will execute a strategic program covering media relations, influencer partnerships, and event activations to position the destination as a leading Caribbean holiday choice.Samsung appoints Ogilvy Samsung has expanded Ogilvy’s remit to handle the brand’s UK social and influencer work. This appointment builds on Ogilvy’s existing relationship with Samsung, which includes B2B responsibilities across Europe.BMW Group appoints Kindred Kindred has been appointed to develop the creative communications strategy for both the BMW and Mini brands. The brief focuses o