EPISODE · Sep 12, 2019 · 28 MIN
Binge-Watching: Not Just for Netflix
from Conversation Starters with Sammi Reinstein
Who says B2C brands get to have all the fun? Not us. And definitely not Wistia – their original series Brandwagon is doing breaking the mold and bringing entertainment back into B2B marketing. So in this episode, Sammi and Sara talk to Kristen Bryant (she runs partnerships and production for Wistia, nbd) about how they got the idea to do the show and what they've learned so far. Kristen shares why episodic content is a goldmine for marketers, plus how it can be used to spark conversations and build connections with buyers.
What this episode covers
Who says B2C brands get to have all the fun? Not us. And definitely not Wistia – their original series Brandwagon is doing breaking the mold and bringing entertainment back into B2B marketing. So in this episode, Sammi and Sara talk to Kristen Bryant (she runs partnerships and production for Wistia, nbd) about how they got the idea to do the show and what they've learned so far. Kristen shares why episodic content is a goldmine for marketers, plus how it can be used to spark conversations and build connections with buyers.
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Binge-Watching: Not Just for Netflix
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