Binge-Watching: Not Just for Netflix

Episode 3 of the Conversation Starters with Sammi Reinstein podcast, hosted by Drift, titled "Binge-Watching: Not Just for Netflix" was published on September 12, 2019 and runs 28 minutes.

September 12, 2019 ·28m · Conversation Starters with Sammi Reinstein

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Summary

Who says B2C brands get to have all the fun? Not us. And definitely not Wistia – their original series Brandwagon is doing breaking the mold and bringing entertainment back into B2B marketing. So in this episode, Sammi and Sara talk to Kristen Bryant (she runs partnerships and production for Wistia, nbd) about how they got the idea to do the show and what they've learned so far. Kristen shares why episodic content is a goldmine for marketers, plus how it can be used to spark conversations and build connections with buyers.

Episode Description

Who says B2C brands get to have all the fun? Not us. And definitely not Wistia – their original series Brandwagon is doing breaking the mold and bringing entertainment back into B2B marketing. So in this episode, Sammi and Sara talk to Kristen Bryant (she runs partnerships and production for Wistia, nbd) about how they got the idea to do the show and what they've learned so far. Kristen shares why episodic content is a goldmine for marketers, plus how it can be used to spark conversations and build connections with buyers.

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