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BIOFACH 2026 mit Tabea Höllger (#266 Special)

EPISODE · Feb 20, 2026 · 21 MIN

BIOFACH 2026 mit Tabea Höllger (#266 Special)

from Decoding Brands · host Colin Fernando - BrandTrust

Ich habe mit FMCG-Expertin Tabea Höllger über die spannendsten Trends und Erkenntnisse der BIOFACH 2026 gesprochen, insbesondere aus der Perspektive junger, innovativer Bio-Marken.Außerdem hatte sie auf der BIOFACH selbst einen Vortrag und spricht über die Kernpunkte.Im Fokus des Gespräch stehen die großen strategischen Fragen der Bio- und FMCG-Branche:Wie verändern junge Bio-Marken den Markt?Warum wird Bio zunehmend zur Grundvoraussetzung statt zum Differenzierungsmerkmal?Was steckt hinter den Prinzip "Grow the Core"?Von Airfryer-tauglichen Bio-Produkten bis hin zu neuen, lauteren Kommunikationsstilen im Bio-Regal. Diese Special-Folge ist ein kompakter Reality-Check für Bio-Marken, FMCG-Entscheider und Marketingverantwortliche – mit frischen Insights direkt nach der wichtigsten Bio-Messe des Jahres.

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BIOFACH 2026 mit Tabea Höllger (#266 Special)

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