EPISODE · Sep 21, 2025 · 11 MIN
Black Friday Promo Ideas to Increase Sales (great for product-based businesses!)
from Marketing by Shelby · host Shelby Leigh, Bestselling Author and Marketing Coach for Creatives
In part 2 of my Black Friday / holiday promo series, I'm sharing 5 different ways to run a campaign during Q4 to increase sales! Steep discounts are not the only way to run a promotion, so I hope that one or more of these ideas gets you excited for how you can offer something new to your audience and increase sales during a time when more people are buying gifts!If you missed part 1 of this series, you can find it here: https://open.spotify.com/episode/5mvB5XWETJGRCcA2r9cINdResources mentioned:Join the wait list for Custom Marketing Strategies (my premium offer for those wanting their marketing strategy done for them!): https://marketingbyshelby.com/customMy popular low-ticket marketing membership, The Creative's Content Club (I am SO excited for what's planned for Q4!). Don't miss it; get on the wait list here: https://www.marketingbyshelby.com/waitlist-podThanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey!Get your hands on my latest marketing freebie: https://marketingbyshelby.com/freebie ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media.CONNECT WITH SHELBY:https://tiktok.com/@marketingbyshelbyhttps://instagram.com/marketingbyshelbyhttps://www.youtube.com/@marketingbyshelbyhttps://marketingbyshelby.com/Thanks so much for listening! Please subscribe for weekly marketing episodes and tips.Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby.
What this episode covers
In part 2 of my Black Friday / holiday promo series, I'm sharing 5 different ways to run a campaign during Q4 to increase sales! Steep discounts are not the only way to run a promotion, so I hope that one or more of these ideas gets you excited for how you can offer something new to your audience and increase sales during a time when more people are buying gifts!If you missed part 1 of this series, you can find it here: https://open.spotify.com/episode/5mvB5XWETJGRCcA2r9cINdResources mentioned:Join the wait list for Custom Marketing Strategies (my premium offer for those wanting their marketing strategy done for them!): https://marketingbyshelby.com/customMy popular low-ticket marketing membership, The Creative's Content Club (I am SO excited for what's planned for Q4!). Don't miss it; get on the wait list here: https://www.marketingbyshelby.com/waitlist-podThanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey!Get your hands on my latest marketing freebie: https://marketingbyshelby.com/freebie ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media.CONNECT WITH SHELBY:https://tiktok.com/@marketingbyshelbyhttps://instagram.com/marketingbyshelbyhttps://www.youtube.com/@marketingbyshelbyhttps://marketingbyshelby.com/Thanks so much for listening! Please subscribe for weekly marketing episodes and tips.Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby.
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Black Friday Promo Ideas to Increase Sales (great for product-based businesses!)
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