Black Friday Promo Ideas to Increase Sales (great for product-based businesses!) episode artwork

EPISODE · Sep 21, 2025 · 11 MIN

Black Friday Promo Ideas to Increase Sales (great for product-based businesses!)

from Marketing by Shelby · host Shelby Leigh, Bestselling Author and Marketing Coach for Creatives

In part 2 of my Black Friday / holiday promo series, I'm sharing 5 different ways to run a campaign during Q4 to increase sales! Steep discounts are not the only way to run a promotion, so I hope that one or more of these ideas gets you excited for how you can offer something new to your audience and increase sales during a time when more people are buying gifts!If you missed part 1 of this series, you can find it here: https://open.spotify.com/episode/5mvB5XWETJGRCcA2r9cINdResources mentioned:Join the wait list for Custom Marketing Strategies (my premium offer for those wanting their marketing strategy done for them!): https://marketingbyshelby.com/customMy popular low-ticket marketing membership, The Creative's Content Club (I am SO excited for what's planned for Q4!). Don't miss it; get on the wait list here: https://www.marketingbyshelby.com/waitlist-podThanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey!Get your hands on my latest marketing freebie: ⁠https://marketingbyshelby.com/freebie⁠⁠ ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media.CONNECT WITH SHELBY:⁠⁠https://tiktok.com/@marketingbyshelby⁠⁠⁠⁠https://instagram.com/marketingbyshelby⁠⁠https://www.youtube.com/@marketingbyshelby⁠⁠⁠⁠https://marketingbyshelby.com/⁠⁠Thanks so much for listening! Please subscribe for weekly marketing episodes and tips.Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby.

In part 2 of my Black Friday / holiday promo series, I'm sharing 5 different ways to run a campaign during Q4 to increase sales! Steep discounts are not the only way to run a promotion, so I hope that one or more of these ideas gets you excited for how you can offer something new to your audience and increase sales during a time when more people are buying gifts!If you missed part 1 of this series, you can find it here: https://open.spotify.com/episode/5mvB5XWETJGRCcA2r9cINdResources mentioned:Join the wait list for Custom Marketing Strategies (my premium offer for those wanting their marketing strategy done for them!): https://marketingbyshelby.com/customMy popular low-ticket marketing membership, The Creative's Content Club (I am SO excited for what's planned for Q4!). Don't miss it; get on the wait list here: https://www.marketingbyshelby.com/waitlist-podThanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey!Get your hands on my latest marketing freebie: ⁠https://marketingbyshelby.com/freebie⁠⁠ ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media.CONNECT WITH SHELBY:⁠⁠https://tiktok.com/@marketingbyshelby⁠⁠⁠⁠https://instagram.com/marketingbyshelby⁠⁠https://www.youtube.com/@marketingbyshelby⁠⁠⁠⁠https://marketingbyshelby.com/⁠⁠Thanks so much for listening! Please subscribe for weekly marketing episodes and tips.Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby.

NOW PLAYING

Black Friday Promo Ideas to Increase Sales (great for product-based businesses!)

0:00 11:17

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

MG Show MG Show The MG Show, hosted by Jeffrey Pedersen and Shannon Townsend, is a leading alternative media platform dedicated to uncovering the truth behind today’s most pressing political issues. Launched in 2019, the show has grown exponentially, offering unfiltered insights, comprehensive research, and real-time analysis. With a commitment to independent journalism and factual integrity, the MG Show empowers its audience with knowledge and encourages active participation in the political discourse. That Hoarder: Overcome Compulsive Hoarding That Hoarder Hoarding disorder is stigmatised and people who hoard feel vast amounts of shame. This podcast began life as an audio diary, an anonymous outlet for somebody with this weird condition. That Hoarder speaks about her experiences living with compulsive hoarding, she interviews therapists, academics, researchers, children of hoarders, professional organisers and influencers, and she shares insight and tips for others with the problem. Listened to by people who hoard as well as those who love them and those who work with them, Overcome Compulsive Hoarding with That Hoarder aims to shatter the stigma, share the truth and speak openly and honestly to improve lives. Flottengeflüster ALD Automotive Österreich | LeasePlan Beim Flottengeflüster powered by ALD Automotive | LeasePlan präsentieren Jörg Janik und Peter Gutenbrunner alle zwei Wochen spannende Informationen rund um das Thema nachhaltige Mobilität. Beide beschäftigen sich schon lange mit der Thematik und bringen umfangreiches Fachwissen mit. Sollten sie aber doch einmal nicht weiter wissen, werden unsere Expert*innen hinzugezogen, die ihnen gerne mit Rat und Tat zur Seite stehen. The Small Business Startup School – Business Notes | Financial Literacy | Retail Psychology – For Professionals & Entrepreneurs The Small Business Startup School Inc. Starting or buying a small business? While personal circumstances may vary, business patterns remain timeless. On The Small Business Startup School, we explore strategies, insights, and practical solutions to help entrepreneurs confidently navigate their journey.Hosted by Ola Williams—a retail entrepreneur, fintech founder, and financial coach with over two decades of experience—this podcast marries financial awareness and retail psychology with optimism to deliver actionable takeaways.Join us to learn, grow, and connect as we uncover the keys to business success.Let’s continue to learn together and be encouraged to keep on connecting!

Frequently Asked Questions

How long is this episode of Marketing by Shelby?

This episode is 11 minutes long.

When was this Marketing by Shelby episode published?

This episode was published on September 21, 2025.

What is this episode about?

In part 2 of my Black Friday / holiday promo series, I'm sharing 5 different ways to run a campaign during Q4 to increase sales! Steep discounts are not the only way to run a promotion, so I hope that one or more of these ideas gets you excited for...

Can I download this Marketing by Shelby episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
URL copied to clipboard!