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EPISODE · May 29, 2025 · 41 MIN

Book Development

from Don't Write That Book · host Mike Michalowicz

In this episode, AJ and Mike break down all the elements that go into developing a must-read book, from the kernel of an idea to the long-term marketing plans. They even share what they’ve done in the past with their books and give hints at how their new book, The Money Habit, was developed and its next steps. They’ll also share areas that they see authors fail to consider. Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app. Connect with AJ & Mike: AJ Harper, website  Write A Must-Read   Free resources AJ’s Socials: Facebook LinkedIn Mike Michalowicz, website All books   Mike’s Socials:  IG FB LinkedIn

What this episode covers

In this episode, AJ and Mike break down all the elements that go into developing a must-read book, from the kernel of an idea to the long-term marketing plans. They even share what they’ve done in the past with their books and give hints at how their new book, The Money Habit, was developed and its next steps. They’ll also share areas that they see authors fail to consider.

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Book Development

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Frequently Asked Questions

How long is this episode of Don't Write That Book?

This episode is 41 minutes long.

When was this Don't Write That Book episode published?

This episode was published on May 29, 2025.

What is this episode about?

In this episode, AJ and Mike break down all the elements that go into developing a must-read book, from the kernel of an idea to the long-term marketing plans. They even share what they’ve done in the past with their books and give hints at how...

Can I download this Don't Write That Book episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
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