Bootstrapping a dev SaaS as a non-tech Founder with Frank Lämmer @ fortrabbit

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.In episode #2 of season 6, Anna Nadeina talks with Frank Lämmer, co-founder of fortrabbit, a managed, Platform as a Service (PaaS) cloud hosting provider specifically for PHP developers.----------- Episode's Chapters -----------0:05 — Introduction and Background1:37 — From Graffiti Artist to Tech Entrepreneur3:03 — Starting fortrabbit and Early Days5:49 — Developer-Focused Product Strategy8:00 — Brand Voice and Marketing Approach10:54 — Co-Founder Struggles and Departures14:11 — Market Challenges and Competition23:47 — Hiring Strategy and Team Building25:20 — Remote Work and International Hiring36:20 — Bootstrap vs VC Funding Philosophy44:59 — Lifestyle Entrepreneurship and Future PlansFrank - https://www.linkedin.com/in/franklaemmer/fortrabbit - https://www.fortrabbit.com/

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This episode was published on January 12, 2026.

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