PodParley PodParley
PodParley
#BrandTransformation mit Martin Schumacher, Leiter kicker Vermarktung

EPISODE · Jun 24, 2019 · 1H 1M

#BrandTransformation mit Martin Schumacher, Leiter kicker Vermarktung

from Decoding Brands · host Colin Fernando - BrandTrust

Wie die Marke kicker sich vom Fachmagazin zum Online Player transformiert hat Fußball Fans aufgepasst! Senior Brand Consultant Colin Fernando spricht diesmal mit Martin Schumacher, Leiter der kicker Vermarktung. Er erzählt in dieser Episode, wie er zu kicker gekommen ist, was seine Aufgabe dort ist und wie kicker es geschafft hat, eine starke Marke zu werden, die schon im Kindheitsalter Sehnsüchte weckt. Außerdem geht es um die beeindruckende Transformation der Marke kicker von einem Fachmagazin im Printbereich zu einem wichtigen Online Player. Martin erzählt uns auch von seiner "Macher"-Persönlichkeit und seinem Antrieb für das Thema Marke. Tauche in ein angenehmes und inspiriendes Gespräch ein und komm mit in die Welt der Markenführung – diesmal mit dem Schwerpunkt Emotional Branding und Fußball. Was genau sind Sportmarken? Erfahre mehr in unserem Glossar. Von der Wettbewerbsfähigkeit zur spürbaren Überlegenheit: 5. Brand Touchpoint Management-Lehrgang - Der wirksamste Lehrgang, damit deine Marke an den wichtigsten Brand Touchpoints brilliert. Infos und Anmeldung hier. Webinar "Markenführung schlägt Marketing – was erfolgreiche Fußballvereine anders machen" mit Colin Fernando. Bist du neugierig geworden? Sieh dir jetzt die Aufzeichnung an.

NOW PLAYING

#BrandTransformation mit Martin Schumacher, Leiter kicker Vermarktung

0:00 1:01:30

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

Above Board: What Boards Need to Know About Prediction Markets

Apr 30, 2026 ·20m

Similar Podcasts

100 Brands of Makeup Soundville Holdings, LLC 100 Brands of Makeup The (R)EV Diaries - EVs in Rural America Electric Cars - Electric Vehicles Ben Jones Electric Vehicles are everywhere. All major car manufacturers, from the highest-end performance brands to the lowest-end utilitarian family wagons, are working to produce an EV option for the marketplace. Battery capacity breakthroughs and concept cars shrouded in secrecy dominate the news. Here in America, public charging infrastructure is popping up… in big cities where consumers are realizing they can electrify their commute and save 70% on fuel costs. But what about small-town America? Ben Jones, an electrical engineer for an distribution cooperative in southeastern Kentucky believes so. He’s been exposed to EVs and charging infrastructure projects for his utility. Ben believes that EVs need to be in every town and the right combination of battery range and charging options make electric cars very attractive to rural inhabitants. But that was not always the case. The EV Diaries chronicle Ben’s conversion from skeptic to being a self-appointed EV ambassador. He talks about h RUBY'S ROUNDTABLE Ruby Durham AS RUBY SHARES HER RISING ENTREPRENEUR JOURNEY WITHIN MUSIC, FASHION DESIGN AND PRODUCTIONS SHE ALSO SITS AT THE TABLE WITH A DIVERSE SET OF GUESTS WHO ARE ALSO BUILDING BRANDS WITH WHAT THEY HAVE.THROUGHOUT THE CONVERSATIONS NOT ONLY WILL YOU HAVE RESOURCES AND TAKEAWAYS TO APPLY TO YOUR OWN JOURNEY, BUT A FEARLESS AURA THAT WILL FUEL THE NEXT BET YOU'RE SET TO MAKE ON YOURSELF. #ifnotyouwho #ifnotnowwhen Waves Clips Mitzi & Mike Payne A series of high-impact clips taken from full episodes of Waves.Waves is a podcast for marketers, creators, and entrepreneurs who want to stop chasing the tide and start making waves online. We sit down with the tastemakers and strategic minds behind some of the most engaged communities and up-and-coming brands to uncover the methodology behind their seismic impact.
URL copied to clipboard!