BrandTrust Talks Weekly #37 - KW 11 / 2021

from Decoding Brands · host Colin Fernando - BrandTrust

Bionade, TikTok, BrandZ-Ranking, Hendriks Graszoden, Brewdog, Oh Woman BrandTrust Talks Weekly - der inspirierendste Wochenrückblick aus Markenperspektive Diese Woche mit folgenden Themen: Colin erlebt bei der Analyse von Bionade, wie es die Kultmarke das dritte Jahr in Folge zu zweistelligen Umsatzzuwächsen schaffte, eine "Heiß-Kalt-Dusche" - aus Markensicht. Es geht außerdem um TikTok und die bisher größte Markenkampagne in Deutschland sowie das aktuelle BrandZ-Ranking von Kantar. Gewinner der Woche: Henriks Grasznoden und Brewdog Fundstück der Woche: Oh Woman

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BrandTrust Talks Weekly #37 - KW 11 / 2021

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