BrandTrust Talks Weekly #41 - KW 15 / 2021

EPISODE · Apr 16, 2021 · 21 MIN

BrandTrust Talks Weekly #41 - KW 15 / 2021

from Decoding Brands · host Colin Fernando - BrandTrust

Sparkasse, Flyeralarm, Truth Central & Gen Z-Studie, Milka & Nimo, Tagesschau, Pinky Gloves, LinkedIn, taz, Bayerisches Staatsministerium für Unterricht und Kultus & Augsburger Puppenkiste BrandTrust Talks Weekly - der inspirierendste Wochenrückblick aus Markenperspektive Diese Woche mit folgenden Themen: Die erste Sparkassen-Kampagne von Scholz & Friends "Weil's um mehr als Geld geht" (http://ow.ly/6Siw30rEIbJ) mit einer Gaststimme von Colins Kollegen Sebastian, Flyeralarms aufmerksamkeitsstarke Kündigung ihres Fußball-Sponsorings, die Gen Z-Studie von Truth Central mit 7 Erkenntnissen von Colin und Milkas Kooperation mit dem Rapper Nimo. Gewinner der Woche: Die Tagesschau Verlierer der Woche: Pinky Gloves mit einer Gaststimme von Beyond Co-Host und Kollegin Alexandra Fundstücke der Woche: LinkedIn, taz, Bayerisches Staatsministerium für Unterricht und Kultus & Augsburger Puppenkiste (http://ow.ly/n4xY30rEIce)

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BrandTrust Talks Weekly #41 - KW 15 / 2021

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100 Brands of Makeup Soundville Holdings, LLC 100 Brands of Makeup The (R)EV Diaries - EVs in Rural America Electric Cars - Electric Vehicles Ben Jones Electric Vehicles are everywhere. All major car manufacturers, from the highest-end performance brands to the lowest-end utilitarian family wagons, are working to produce an EV option for the marketplace. Battery capacity breakthroughs and concept cars shrouded in secrecy dominate the news. Here in America, public charging infrastructure is popping up… in big cities where consumers are realizing they can electrify their commute and save 70% on fuel costs. But what about small-town America? Ben Jones, an electrical engineer for an distribution cooperative in southeastern Kentucky believes so. He’s been exposed to EVs and charging infrastructure projects for his utility. Ben believes that EVs need to be in every town and the right combination of battery range and charging options make electric cars very attractive to rural inhabitants. But that was not always the case. The EV Diaries chronicle Ben’s conversion from skeptic to being a self-appointed EV ambassador. He talks about h RUBY'S ROUNDTABLE Ruby Durham AS RUBY SHARES HER RISING ENTREPRENEUR JOURNEY WITHIN MUSIC, FASHION DESIGN AND PRODUCTIONS SHE ALSO SITS AT THE TABLE WITH A DIVERSE SET OF GUESTS WHO ARE ALSO BUILDING BRANDS WITH WHAT THEY HAVE.THROUGHOUT THE CONVERSATIONS NOT ONLY WILL YOU HAVE RESOURCES AND TAKEAWAYS TO APPLY TO YOUR OWN JOURNEY, BUT A FEARLESS AURA THAT WILL FUEL THE NEXT BET YOU'RE SET TO MAKE ON YOURSELF. #ifnotyouwho #ifnotnowwhen Waves Clips Mitzi & Mike Payne A series of high-impact clips taken from full episodes of Waves.Waves is a podcast for marketers, creators, and entrepreneurs who want to stop chasing the tide and start making waves online. We sit down with the tastemakers and strategic minds behind some of the most engaged communities and up-and-coming brands to uncover the methodology behind their seismic impact.
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