BrandTrust Talks Weekly #44 - KW 18/ 21: Purpose, Markenpositionierung, soziale Netzwerke, Haltung

from Decoding Brands · host Colin Fernando - BrandTrust

Purpose Readiness Index von Globeone, Mercedes-Benz, AMG, soziale Netzwerke, Faktenkontor, Hertha BSC, Johanniter, Schweiz, Roger Federer, Robert De Niro BrandTrust Talks Weekly - der inspirierendste Wochenrückblick aus Markenperspektive Diese Woche mit folgenden Themen: Colin stellt Erkenntnisse aus dem Purpose Readiness Index von Globeone vor, es geht um die Neupositionierung von Mercedes-Benz' Subbrand AMG und die Kampagne #areyouamgready (http://ow.ly/E18r30rGYlQ) - zu diesem Thema gibt es wieder mal eine Gaststimme: Niklas Haupt, Partner der puls Marktforschung. Außerdem zieht Colin seine Learnings aus der Studie von Faktenkontor zu sozialen Netzwerken. Gewinner der Woche: Hertha BSC Verlierer der Woche: Jens Lehmann Fundstücke der Woche: Johanniter, Schweiz-Spot mit Roger Federer und Robert De Niro (http://ow.ly/5fZs30rGYjP)

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This episode was published on May 7, 2021.

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