BrandTrust Talks Weekly #46 - KW 20/ 21: Markenkooperationen, Marketing, Werbestrategien, Nachhaltigkeit

from Decoding Brands · host Colin Fernando - BrandTrust

Puma, Haribo, Pepsi, Werbeauftritte in der Nachhaltigkeitsbranche, Augsburg, Amsterdam, Ajax Amsterdam BrandTrust Talks Weekly - der inspirierendste Wochenrückblick aus Markenperspektive Diese Woche mit folgenden Themen: Colin analysiert die Kooperation von Puma und Haribo, es geht um die neue Kampagne von Pepsi mit dem Aufruf zur Untreue und außerdem ist "lautes Marekting" Thema im Wochenrückblick: Die Auftritte von Nachhaltigkeitsmarken werden aggressiver und aufmerksamkeitsstarker, bspw. von Oatly oder the nu company. Colin und seine Kollegin Sarah nennen hierzu ihre Meinungen aus Markenperspektive. Gewinner der Woche: Stadt Augsburg, Stadt Amsterdam Fundstück der Woche: Ajax Amsterdam

Episode metadata supplied by the publisher feed · Published May 21, 2021

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BrandTrust Talks Weekly #46 - KW 20/ 21: Markenkooperationen, Marketing, Werbestrategien, Nachhaltigkeit

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