Building a Customer Base and Brand Internationally with Rob Sauermann | Better Choice Company

In this episode, host Haixia Yu sits down with Better Choice Company’s EVP of Strategy Rob Sauermann, to discuss the company’s expansion into international markets and how the company considers factors like cultural nuances when entering a new market. Rob Sauermann is the Executive Vice President of Strategy at Better Choice Company, a rapidly growing pet health and wellness company that owns premium brands like Halo and Trudog. In his role, Rob is responsible for managing all international sales and distributor relationships and strategically oversees M&A, company partnerships, investor relations, special projects and human resources. In addition to being a RETHINK Retail Top Retail Influencer, Haixia Yu is a global business leader that built international teams from the US, China, India, and Japan to launch new businesses and products, including a cross-border eCommerce platform for one of the largest retailers in China. If you enjoyed this episode, please let us know by subscribing to our channel and giving us a 5 star rating us on Spotify and Apple Podcasts. - - - - - - Hosted by Haixia Yu Produced by Gabriella Bock Edited by Chase Atherton