Building Loyalty Through Flavor and Innovation

What this episode covers

Skinny Mixes isn’t just about syrups, it’s about creating everyday moments that are simply sweeter. Melissa Minkow sits down with Tim Snyder, CEO of Skinny Mixes, to explore how the brand grew from a cult favorite into a social-forward powerhouse with over 100 flavors and a community of raving fans. Highlights include: - Why listening is Skinny Mixes’ secret sauce for loyalty and engagement - How fans drive recipe sharing, product discovery, and viral trends like #WaterTok - The role of DTC, retail partnerships, and the brand’s own app in reaching consumers - Limited-time flavors like apple crisp and nostalgic soda collections that keep fans coming back 🎧 Listen now to hear how creativity blends with customer connection, and commerce to win in a competitive market.

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Frequently Asked Questions

How long is this episode of RETHINK RETAIL?

This episode is 24 minutes long.

When was this RETHINK RETAIL episode published?

This episode was published on September 18, 2025.

What is this episode about?

Skinny Mixes isn’t just about syrups, it’s about creating everyday moments that are simply sweeter. Melissa Minkow sits down with Tim Snyder, CEO of Skinny Mixes, to explore how the brand grew from a cult favorite into a social-forward powerhouse...

Can I download this RETHINK RETAIL episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.